How to Use Google Keyword Planner - Full 2023 Tutorial

Last updated: Jun 28, 2023

This video is a tutorial on how to use Google Keyword Planner to find the best keywords for your business and to help build Google ads campaigns.

This video by Surfside PPC was published on Feb 8, 2023.
Video length: 44:16.

The video titled 'How to Use Google Keyword Planner - Full 2023 Tutorial - YouTube' is a tutorial on how to use the Google Keyword Planner tool for keyword research in PPC advertising and SEO.

The video covers how to access the tool through a Google Ads account, how to search for keywords, and how to filter and analyze the results.

The tutorial also explains how to use the tool to build Google Ads campaigns directly from the Keyword Planner.

  • Google Keyword Planner is a free tool for finding keywords for your business.
  • It can be accessed through your Google Ads account.
  • The tool can be used for SEO keyword research and Google Ads campaigns.
  • Options on the home page include keyword research, search volume and forecast, and discovering new keywords.
  • You can save plans and turn them into Google Ads campaigns.
  • Enter up to 10 keywords per search and adjust language and location targeting.
  • Keyword ideas are ranked by relevance and provide average monthly searches.
  • Filter unrelated keywords by entering your website URL.
  • Customize columns and use Excel to organize and analyze keyword data.

How to Use Google Keyword Planner - Full 2023 Tutorial - YouTube

How to Use Google Keyword Planner - Full 2023 Tutorial 001

Section 1: Introduction to Google Keyword Planner

  • Google Keyword Planner is a free tool that helps you find the best keywords for your business.
  • You can access the tool through your Google Ads account.
  • Keyword Planner can be used for both SEO keyword research and building Google Ads campaigns.
  • On the home page, you'll find options for keyword research, search volume and forecast, and discovering new keywords.
  • The tool also allows you to save plans and turn them into Google Ads campaigns.
How to Use Google Keyword Planner - Full 2023 Tutorial 002

Section 2: Doing Keyword Research

  • Enter your desired keyword(s) in the search bar, up to 10 keywords per search.
  • You can adjust language and location targeting for your search.
  • Scrolling down, you'll see keyword ideas ranked by relevance.
  • The tool provides average monthly searches for each keyword and similar terms based on the selected time range.
  • You can view trends during specific months or customize the date range.
How to Use Google Keyword Planner - Full 2023 Tutorial 004

Section 3: Finding Long Tail Keywords

  • If you want to find long tail keywords related to a single short tail keyword, enter only the short tail keyword.
  • For broader keyword research, enter multiple closely related keywords.
  • Make sure the keywords you enter are closely related to your business to get more relevant results.
  • Entering broad keywords will give you the most general and broad keywords.
How to Use Google Keyword Planner - Full 2023 Tutorial 005

How to Use Google Keyword Planner - Full 2023 Tutorial - YouTube

Section 4: Filtering Unrelated Keywords

  • You can filter unrelated keywords by entering your website URL.
  • This helps the tool provide more relevant keyword suggestions for your business.
  • By filtering unrelated keywords, you can focus on keywords that are directly related to your website and business.
How to Use Google Keyword Planner - Full 2023 Tutorial 007

Keyword Ideas and Filtering

  • Entering keywords and website to get keyword ideas.
  • Can enter competitor websites to get keyword ideas.
  • Over 12,000 keyword ideas available.
  • Can enter more short tail keywords for more ideas.
  • Filter unrelated keywords by entering website.
How to Use Google Keyword Planner - Full 2023 Tutorial 008

Location and Language Targeting

  • Adjust location targeting to understand search volume for specific locations.
  • Adjust language targeting for different languages.
  • Choose between Google or Google search partners.
  • View data for specific time periods.
  • See search volume trends over time.
How to Use Google Keyword Planner - Full 2023 Tutorial 009

Keyword Metrics and Competition

  • Sort keywords by relevance, average monthly searches, and three-month change.
  • View search volume trends and competition.
  • See ad impression share for targeted keywords.
  • View top of page bid range for keywords.
  • Higher bids indicate more valuable keywords.
How to Use Google Keyword Planner - Full 2023 Tutorial 011

Account Status and Columns

  • Check account status for bidding and negative keywords.
  • Customize columns to view specific metrics.
How to Use Google Keyword Planner - Full 2023 Tutorial 012

Overview of Google Keyword Planner

  • Explanation of columns and how to modify them
  • Organic impression share and organic average position
  • Importance of average monthly searches and bidding information
  • Search volume over time and bidding trends
How to Use Google Keyword Planner - Full 2023 Tutorial 014

Refining Keywords

  • Removing retailer-related keywords to avoid competition
  • Removing brand keywords if not relevant to your website
  • Refining keywords based on product categories
  • Refining keywords based on specific rooms or styles
  • Using refined keywords to create inspirational posts
How to Use Google Keyword Planner - Full 2023 Tutorial 015

Using Excel for Keyword Research

  • Opening Microsoft Excel to organize keyword data
  • Entering different surfaces or materials to generate ideas
  • Using Excel to track and analyze keyword research
How to Use Google Keyword Planner - Full 2023 Tutorial 017

Additional Features of Google Keyword Planner

  • Surface color and material options for keyword refinement
  • Exploring ideas for room designs and inspirations
  • Using other filters and options to further refine keywords
How to Use Google Keyword Planner - Full 2023 Tutorial 018

Using Refine Keywords

  • Refining keywords helps to target specific long-tail keywords.
  • By targeting multiple long-tail keywords, it helps to rank higher for the main short-tail keyword.
  • For example, targeting "Farmhouse pendant lights" and finding long-tail keywords like "modern Farmhouse pendant lights" or "rustic Farmhouse pendant lights".
  • Relevant and useful content and products on each page help to rank higher for the main keyword.
  • Using different variations of keywords like "silver Farmhouse pendant lights" or "black Farmhouse pendant lights" helps to rank for the main keyword.
How to Use Google Keyword Planner - Full 2023 Tutorial 019

Using Filters

  • Filters can be used to remove keywords that don't contain specific words, like "Farmhouse".
  • Applying filters can help to narrow down the keyword list.
  • Filters can also be used to set a minimum average monthly search volume, like 50.
  • Exporting the filtered keywords to a CSV file or Google Sheets is possible.
  • Organizing keywords into ad groups is an option.
How to Use Google Keyword Planner - Full 2023 Tutorial 021

Using Top of Page Bids

  • Top of page bids can be used to filter keywords based on bid ranges.
  • Setting a minimum bid, like 40 cents, helps to find more valuable keywords.
  • Keywords with higher bids are generally product type keywords.
  • Advertisers can make a positive return on ad spend by targeting valuable keywords.
  • Filters can be easily removed to view the full keyword list.
How to Use Google Keyword Planner - Full 2023 Tutorial 022

Best Strategy for Keyword Research

  • Entering all main short-tail keywords helps to create a large keyword list.
  • However, it's not the best strategy to download and go through each individual keyword.
  • A better approach is to enter one main keyword, like "Farmhouse lamps", and use filters to narrow down the results.
  • Adding filters like "keyword text contains lamps" helps to focus on keywords related to lamps.
  • This strategy helps to generate a more targeted keyword list.
How to Use Google Keyword Planner - Full 2023 Tutorial 024

Keyword Ideas

  • Using filters to find long tail keywords related to a specific keyword.
  • Identifying popular keywords with high average monthly searches.
  • Using long tail keywords as subcategories on your website.
  • Creating separate ad groups for specific keywords in Google ads campaigns.
  • Using long tail keywords to drive more traffic to your website.
How to Use Google Keyword Planner - Full 2023 Tutorial 025

Discover New Keywords

  • Entering a website or page to find keywords that match your site.
  • Using competitor websites to find their top keywords.
  • Spying on competitors by analyzing their most relevant keywords.
  • Using competitor keywords to create content and pages for your website.
How to Use Google Keyword Planner - Full 2023 Tutorial 026

Section 1: Using Google Keyword Planner to find relevant keywords

  • Google Keyword Planner shows relevant keywords for a specific page or website.
  • Keywords are shown by average monthly searches or by relevance.
  • Filters can be applied to narrow down keyword results.
  • Keyword Planner provides keyword ideas for future optimization.
  • It helps identify main keywords already optimized for in Google ads campaigns.
How to Use Google Keyword Planner - Full 2023 Tutorial 028

Section 2: Using Google Keyword Planner for competitive research

  • Keyword Planner can be used to analyze competitor websites and their ranking keywords.
  • It is a useful tool for free competitive research.
  • Separate video will be created to cover competitive research in detail.
How to Use Google Keyword Planner - Full 2023 Tutorial 029

Section 3: Discovering new keywords with Google Keyword Planner

  • Keyword Planner can be used to find keywords relevant to a specific topic.
  • Keywords can be broadened to expand the search.
  • Grouped view organizes keywords into ad groups.
  • Grouped view helps when entering multiple keywords.
  • Grouped ideas can be used to create new ad groups or target specific keywords.
How to Use Google Keyword Planner - Full 2023 Tutorial 031

Section 4: Using Google Keyword Planner for long tail keywords

  • Keyword Planner helps find long tail keywords related to a specific topic.
  • Long tail keywords can be used to optimize website pages and drive traffic.
  • Keywords can be added to the keyword plan for future use.
  • Grouped ideas provide a wide range of keyword suggestions.
  • Irrelevant keywords can be filtered out to focus on relevant ones.
How to Use Google Keyword Planner - Full 2023 Tutorial 032

Section 1: Grouped Views and Keyword Ideas

  • Google Keyword Planner can group together similar keywords to help you create targeted content.
  • Group view allows you to find long-tail keyword ideas by grouping related keywords together.
  • For example, if you search for "shabby chic farmhouse bedding," it will group together keywords related to farmhouse bedding.
  • Group view helps you give people exactly what they're looking for and drive more relevant traffic to your website.
  • You can quickly switch from group view to keyword view to see individual keyword ideas.
How to Use Google Keyword Planner - Full 2023 Tutorial 034

Section 2: Using Saved Keywords

  • You can enter a list of keywords in the Keyword Planner to get search volume and forecasts.
  • You can export keywords from tools like Google Search Console and paste them into the Keyword Planner.
  • The Keyword Planner will provide average monthly searches for the entered keywords.
  • You can use this data to identify keywords you're already ranking for and find opportunities for optimization.
  • For example, if you see a keyword with low clicks and high impressions, it indicates an opportunity to improve your ranking for that keyword.
How to Use Google Keyword Planner - Full 2023 Tutorial 035

Section 3: Forecasting Keywords

  • You can use the forecast feature in the Keyword Planner to estimate the performance of your keywords.
  • You can set a daily budget and the Keyword Planner will provide conversion estimates based on that budget.
  • You can adjust your bid strategy and match type to see different forecast results.
  • The goal is to find the budget and bid strategy that will give you the best overall performance.
  • Forecasting can help you make informed decisions about your PPC campaigns and optimize your budget.
How to Use Google Keyword Planner - Full 2023 Tutorial 036

Section 4: Adjusting Bid Strategy

  • You can adjust your bid strategy in the Keyword Planner to see how it affects your forecasted conversions.
  • Maximize conversions is a bid strategy that aims to get the most conversions within your budget.
  • You can experiment with different bid strategies to find the one that works best for your campaign goals.
  • Keep in mind that the estimated conversion rate provided by the Keyword Planner may not accurately reflect your actual sales.
  • Consider your business goals and the value of conversions when analyzing the forecasted data.
How to Use Google Keyword Planner - Full 2023 Tutorial 038

Using Google Keyword Planner

  • You can enter your conversion rate and average order value to get an idea of how well your campaigns will perform.
  • The tool will show you data on average cost per acquisition, conversion value, and return on ad spend.
  • You can save your forecast and download it as a CSV file or with Google Sheets.
  • You can add more keywords to see how your campaigns will perform.
  • You can organize keywords and add them to your existing search campaign.
How to Use Google Keyword Planner - Full 2023 Tutorial 039

Organizing Keywords

  • You can use the "Organize Keywords" feature to add saved keywords to your existing ad groups.
  • The tool will suggest additional keywords to target based on your existing ad groups.
  • You can select keywords and add them to your ad groups.
  • You can also use the keyword ideas feature to get more keyword suggestions.
  • You can select and add these keywords to your plan or view them as saved keywords.
How to Use Google Keyword Planner - Full 2023 Tutorial 041

Enhancing Campaigns

  • You can add targeted keywords to your ad groups to enhance your campaigns.
  • The tool will suggest keyword ideas that may already be matching with your phrase match keywords.
  • You can manually add these keywords to your ad groups to improve your campaigns.
  • You can also add negative keywords to prevent Google Ads from recommending certain keywords.
  • If you want to build your campaign from scratch, you can enter your desired keywords and create a plan.
How to Use Google Keyword Planner - Full 2023 Tutorial 042

Using Google Keyword Planner

  • Enter main keywords to start the keyword search.
  • Select specific keywords to create a new plan.
  • Organize keywords into ad groups for faster and easier keyword management.
  • If unable to organize keywords into ad groups, manually organize them in the saved keyword columns.
  • Create new ad groups and add keywords to existing campaigns.
How to Use Google Keyword Planner - Full 2023 Tutorial 044

Exporting and Uploading Keyword Plan

  • Add keywords to specific ad groups within the plan.
  • Export the plan and upload it to Google Ads Editor for bulk changes to your account.
  • Look up a quick guide for step-by-step instructions on importing a keyword plan to Google Ads Editor.
  • Keyword Planner offers various features and capabilities, and there are follow-up videos available for more in-depth tutorials.
  • Access the Keyword Planner within your Google Ads account under the Planning section.
  • Discover new keywords, get search volume, use forecasts, and organize keywords into existing ad groups.

Watch the video on YouTube:
How to Use Google Keyword Planner - Full 2023 Tutorial - YouTube

Related summaries of videos: