How to Write a Blog Post for EASY Rankings: With Examples

Last updated: Jun 29, 2023

This video is about how to write a blog post for easy rankings, providing a template structure for different types of blog posts such as query posts, how-to guides, reviews, comparisons, listicles, and roundups.

This video by Rank Math SEO was published on Dec 7, 2022.
Video length: 22:36.

This video from the Rank Math SEO YouTube channel provides a template structure for writing different types of blog posts, such as query posts, how-to guides, reviews, comparisons, listicles, and roundups.

The video emphasizes the importance of introducing yourself and building trust with readers through a concise and attractive introduction. It also discusses the use of subheadings and subheadings to break down the content and make it easier to write.

Additionally, it mentions the potential inclusion of an FAQ section with an FAQ schema for increased visibility in search results.

  • The video provides a template structure for different types of blog posts.
  • The different types of blog posts covered are query posts, how-to guides, reviews, comparisons, listicles, and roundups.
  • Viewers are invited to suggest other popular types of blog posts.
  • The provided template structures are guidelines, not strict rules.
  • Query posts answer specific questions and should be 800-1300 words.
  • The initial response in a query post should be short and concise, around 40-60 words.
  • Subheadings and subsections should be used to break down the main topic in a query post.
  • An FAQ section can be added to a query post for more visibility on search results.
  • An FAQ section is recommended for all types of content.

How to Write a Blog Post for EASY Rankings: With Examples - YouTube

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Introduction and Content Types

  • Introduction to the video and the purpose of providing a template structure for different types of blog posts.
  • Explanation of the different types of blog posts that will be covered: query posts, how-to guides, reviews, comparisons, listicles, and roundups.
  • Mention that these types of blog posts cover the majority of content and invite viewers to suggest other popular types.
  • Clarification that the provided template structures are guidelines, not strict rules.
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Structure of Query Posts

  • Definition of query posts as posts that answer specific questions.
  • Examples of specific questions that query posts can address.
  • Recommended word count for query posts (800-1300 words).
  • Explanation of how to structure a query post using the analogy of being a tour guide answering a question.
  • Importance of an introduction to establish credibility and trust.
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Optimizing the Initial Response

  • Importance of keeping the initial response short and concise.
  • Explanation of how Google tends to feature the most concise and accurate answer as the featured snippet.
  • Guidelines for writing the initial response as if answering a question verbally in a conversation.
  • Recommended word count for the initial response (40-60 words).
  • Suggestion to add a sentence or two to indicate that there is more information to come and to introduce subheadings.
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How to Write a Blog Post for EASY Rankings: With Examples - YouTube

Using Subheadings and Subsections

  • Explanation of the use of subheadings and subsections to break down the main topic.
  • Clarification that the title of the article should be a H1 heading and subheadings should be H2 headings.
  • Examples of subheadings and subsections for a query post on tipping.
  • Suggestion to write a couple of paragraphs for each subheading, addressing one subtopic at a time.
  • Possibility of adding an FAQ section with an FAQ schema for more visibility on search results.
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Writing a Query Post

  • Include an FAQ section to answer common questions related to the topic.
  • If you're struggling to come up with FAQs, you can search on Google for suggestions or use the AI system called Content AI to analyze and provide smart suggestions.
  • Having an FAQ section is recommended for all types of content.
  • Follow the template structure provided in the video.
  • Make sure the FAQ section is schema ready.
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Writing a How-To Guide

  • Start with an introduction and include an image or description of the final product.
  • If the process is complicated, consider adding advantages and disadvantages of going through the steps.
  • List down any supplies, tools, or materials required.
  • Provide step-by-step instructions, with each step having a title and description.
  • Include relevant images for each step.
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Using Rank Math's How-To Schema

  • If you're a Rank Math user, you can add a how-to schema to your blog post.
  • Add the how-to block by Rank Math to your article.
  • Add the final image, main description, and prerequisites.
  • Add the details of each step, and you can add as many steps as needed.
  • Rank Math Pro version offers additional options like cost estimation, supply tools, and materials.
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Writing a Listicle Post

  • Listicles are similar to how-to guides but focus on providing a list of items or tips.
  • Aim for at least eight items in your listicle post.
  • Follow the template structure provided in the video.
  • Include an FAQ section if relevant.
  • Strive to achieve the same type of featured snippets as how-to guides.
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Structure for Listicle Posts

  • Start with an introduction
  • Include a table of contents
  • List the information to satisfy the search intent
  • Use H2 heading tags for each item
  • Include 2-3 paragraphs of detail for each item
  • Add additional information after the list, such as pros and cons
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Structure for Listicle Posts with Images

  • Start with an introduction
  • List the items with H2 heading tags
  • Include an image and description for each item
  • Add any additional information after the list
  • No need for a table of contents
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Structure for Listicle Posts with Products

  • Start with an introduction and table of contents
  • Display a table of products with specs
  • Go into detail for each product, including common characteristics, pros and cons, and links to in-depth reviews
  • Add any further information below the list, such as a buying guide or research data
  • Include an FAQ section and links to related comparison posts
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Structure for Product Review Posts

  • Start with an introduction
  • Use the product for an extended time to provide a genuine and authentic review
  • If unable to purchase the product, research and test similar products in the same category
  • Include details about the product, its features, and your personal experience
  • Provide pros and cons, and consider including comparisons to similar products
  • Conclude with your verdict and recommendations
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Section 1: Introduction and Author Information

  • Includes frustrations, pain points, and challenges people face before discovering the product.
  • Add a table of contents.
  • Write a little bit about yourself and why people should trust your judgment.
  • Include evidence that you own the product.
  • Follow up with your unique experience and opinion on the product.
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Section 2: Review Overview

  • Give a summary of the review.
  • Include a snippet of the pros and cons.
  • Add internal links to other articles like alternatives or product comparisons.
  • Explain who the product is for.
  • Walk people through how to set up the product.
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Section 3: Grading and Pros/Cons

  • Grade the product based on usability, features, support channels, pricing, etc.
  • Include a section for the pros and cons.
  • Separate them into two H2 tags: "What I Like" and "What I Don't Like."
  • Provide background information on the product and the company.
  • Place this section further down as readers already know about the product.
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Section 4: Alternatives and Conclusion

  • Offer alternatives to the product and compare them in a table.
  • Place important information at the top and less important information at the bottom.
  • Give a voting on whether the product is worth buying or not.
  • Include an FAQ section if applicable.
  • Add the appropriate schema markup for review ratings and pros/cons.
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How to Write a Blog Post for Easy Rankings: With Examples

  • Roundup posts are highly interesting topics that experts in the niche or industry will be interested to answer.
  • Target topics that beginners are looking for and that are answered by multiple experts.
  • Structure your Roundup post with an introduction, followed by sorting and listing the answers based on similarities.
  • Sort the experts by popularity to resonate with readers and make the article more credible.
  • Summarize all the pointers and come up with an overall strategy that beginners can take away.

Watch the video on YouTube:
How to Write a Blog Post for EASY Rankings: With Examples - YouTube

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