How to Write The Perfect Blog Post in 2023 (Step By Step Tutorial)

Last updated: Jun 24, 2023

The video is a step-by-step tutorial on how to write the perfect blog post in 2023, focusing on choosing and validating keywords, understanding search intent, and using data-driven, scientific methods to create content that ranks on Google and generates traffic and revenue.

This video by Adam Enfroy was published on May 22, 2023.
Video length: 27:38.

The video titled 'How to Write The Perfect Blog Post in 2023 (Step By Step Tutorial)' is a tutorial on how to write a blog post that ranks on Google, gets a lot of traffic, and makes money.

The video explains that the perfect blog post comes down to a specific formula, not creative writing, and is a mediator between a search and a desired outcome. The video covers how to write the perfect blog post in 2023, focusing on one target keyword per post, validating the keyword with research, and honing in on search intent. The video also discusses the importance of following SEO checklists, using tools to make it easier, and creating easily scannable and navigational blog posts.

The video provides examples of informational and transactional posts and compares their keyword difficulty, search volume, and traffic potential.

  • The video is a step-by-step tutorial on how to write the perfect blog post in 2023.
  • The focus is on choosing and validating keywords, understanding search intent, and using data-driven, scientific methods to create content that ranks on Google and generates traffic and revenue.
  • The perfect blog post comes down to a specific formula, not an art or creative writing.
  • Each post is a mediator between a search and a desired outcome.
  • There are two types of search intent: transactional and informational.
  • Focus on one target keyword per post, one main parent keyword.
  • Validate the keyword with research.
  • Search intent is the psychological intent behind the search.
  • Think like a scientist, not an artist.
  • Examples of transactional articles include best ski gloves and mittens, best roller skates for beginners, and best webinar software.
  • U-Screen is a platform that helps creators monetize their work with memberships, paid live streams, and branded mobile and TV apps.
  • Lists are important for breaking up information.
  • Each blog post is like a mini business with its own unique affiliate links and income.
  • Follow a specific checklist with the keyword in the URL, heading, intro, first H2 heading, and throughout the copy.

How to Write The Perfect Blog Post in 2023 (Step By Step Tutorial) - YouTube

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Introduction

  • The video is a step-by-step tutorial on how to write the perfect blog post in 2023.
  • The focus is on choosing and validating keywords, understanding search intent, and using data-driven, scientific methods to create content that ranks on Google and generates traffic and revenue.
  • The perfect blog post comes down to a specific formula, not an art or creative writing.
  • Each post is a mediator between a search and a desired outcome.
  • There are two types of search intent: transactional and informational.
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Choosing and Validating Keywords

  • Focus on one target keyword per post, one main parent keyword.
  • Validate the keyword with research.
  • Use tools like Ahrefs' Keyword Explorer to find medium to low difficulty keywords.
  • Compare informational versus transactional searches.
  • Look for keywords with strong search volume and traffic potential.
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Understanding Search Intent

  • Search intent is the psychological intent behind the search.
  • There are two types of search intent: transactional and informational.
  • Transactional posts include short list articles, product reviews, and comparison posts.
  • Informational posts teach and educate, providing step-by-step instructions.
  • Format blog posts by intent, using lists and creating systems.
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How to Write The Perfect Blog Post in 2023 (Step By Step Tutorial) - YouTube

Data-Driven, Scientific Methods

  • Think like a scientist, not an artist.
  • Follow SEO checklists to determine how to go about writing the post.
  • Use tools like Rank Math and Surfer SEO to optimize the post and add semantic keywords.
  • Make blog posts scannable, readable, and navigational.
  • Use plugins like Cadence Blocks and Jasper to speed up the process.
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Types of Posts: Informational and Transactional

  • Transactional posts are list posts that review products and recommend them for purchase.
  • Informational posts are longer form content that teaches a topic in depth.
  • The post structure is dictated by the search intent.
  • Transactional posts should have a clear format with affiliate links prominently displayed.
  • Informational posts should cover a wide range of products and provide unique information.
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Transactional Article Structure

  • The article should have an H1 heading, intro, and potentially an affiliate content box or table of contents.
  • Reviews should be laid out individually with extra informational content underneath.
  • The post should end with a summary and an affiliate disclaimer.
  • Examples of transactional articles include best ski gloves and mittens, best roller skates for beginners, and best webinar software.
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Using U-Screen to Monetize Content

  • U-Screen is a platform that helps creators monetize their work with memberships, paid live streams, and branded mobile and TV apps.
  • Creators can sell memberships and host paid live streams to their most loyal subscribers.
  • Tools are available to build a website or white-labeled mobile and TV app.
  • Thousands of creators are already earning recurring money from their videos with U-Screen.
  • A free trial is available to try U-Screen for yourself.
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Examples of Transactional Articles

  • Examples of transactional articles include best ski gloves and mittens, best roller skates for beginners, and best webinar software.
  • Transactional articles should have a clear format with affiliate links prominently displayed.
  • Reviews should be laid out individually with extra informational content underneath.
  • Examples of transactional articles include best ski gloves and mittens, best roller skates for beginners, and best webinar software.
  • U-Screen is a platform that helps creators monetize their work with memberships, paid live streams, and branded mobile and TV apps.
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Informational Post Structure

  • Article headline and H1 title
  • Intro copy and paragraphs
  • Tease ahead about what the article will cover
  • Table of contents with different steps in the process
  • Main body copy broken up with H2 and H3 headlines
  • FAQ section and summary
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Using Lists and Links

  • Lists are important for breaking up information
  • People have short attention spans and skim articles
  • Links can be used to navigate to different sections of the article
  • Links can be created by wrapping headlines in HTML with a specific ID
  • Backlinko.com is an example of a well-laid-out article with a lot of design elements
  • Lists and links can also be used in informational posts with affiliate links
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Approaching Blog Posts Like a Scientist

  • Each blog post is like a mini business with its own unique affiliate links and income
  • Follow a similar formula, layout, structure, and content style
  • Create a framework that can eventually be scaled
  • Master the process before hiring a writer or using AI tools
  • Make decisions based on analytics and real data
  • Optimize every post for Google and SEO with a specific checklist
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Optimizing Posts for SEO

  • Follow a specific checklist with the keyword in the URL, heading, intro, first H2 heading, and throughout the copy
  • Include images, schema markup, and meta description
  • Target keyword goes in the URL and H1 title
  • Headings are important for breaking up information
  • URL in a blog post is the only thing that cannot be changed
  • Backlinks and internal links can be broken if the URL is changed
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Optimizing Title and Keywords

  • Use Moz Title Tag Explorer to check if the title fits within the character limit of 60-70 characters.
  • Include the target keyword in the title and place it early.
  • Odd numbers work better than even numbers for transactional posts.
  • Add search intent trigger words to make the title more clickable.
  • Include the target keyword in the intro and headings (H1 and H2).
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Using H2 and H3 Headings

  • H2 headings are the second most important piece of content for Google and Bing.
  • Use H2 headings to ask a question with the target keyword.
  • H3 headings are used for list items in transactional posts.
  • Google wants to see H2 for the question and H3 for the answers.
  • Use H2 and H3 headings to organize the article in the right way.
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Optimizing On-Page SEO

  • Use a tool like Surfer SEO or a semantic keyword tool to optimize on-page SEO.
  • Surfer SEO uses AI to scan the top 30 ranking websites and gives a score based on how well the content is written.
  • Use short paragraphs, bullet points, and bold text to make the article easy to read.
  • Use semantic keywords to make the article more robust and natural language processing friendly.
  • Don't just keyword stuff the article, make sure it is well-written and helpful.
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Conclusion

  • Optimizing the title and keywords, using H2 and H3 headings, and optimizing on-page SEO are important steps to writing the perfect blog post in 2023.
  • Use these steps as a framework and make sure the article is well-written and helpful to rank on Google and generate traffic and revenue.
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Choosing and Validating Keywords

  • Research keywords using tools like Google Keyword Planner and Ahrefs.
  • Choose keywords with high search volume and low competition.
  • Validate keywords by checking search intent and analyzing top-ranking pages.
  • Use Surfer SEO to analyze top-ranking pages and optimize your content.
  • Use Cadence blocks to format your content and make it user-friendly.
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Understanding Search Intent

  • Search intent refers to the reason behind a user's search query.
  • There are four types of search intent: informational, navigational, transactional, and commercial investigation.
  • Understand the search intent behind your target keywords and create content that matches it.
  • Use AI tools like Chat GPT and Jasper to generate content that matches search intent.
  • Use Content at Scale to generate complete pieces of content that match search intent.
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Using Data-Driven, Scientific Methods

  • Use data-driven methods to optimize your content for search engines.
  • Use Surfer SEO to analyze top-ranking pages and optimize your content.
  • Use AI tools like Chat GPT and Jasper to generate content that matches search intent.
  • Use Content at Scale to generate complete pieces of content that match search intent.
  • Use Cadence blocks to format your content and make it user-friendly.
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Generating Traffic and Revenue

  • Create high-quality content that matches search intent and is optimized for search engines.
  • Use AI tools like Chat GPT and Jasper to generate content that matches search intent.
  • Use Content at Scale to generate complete pieces of content that match search intent.
  • Use Surfer SEO to analyze top-ranking pages and optimize your content.
  • Use Cadence blocks to format your content and make it user-friendly.
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Creating Content That Ends the Search Journey

  • The ultimate goal is to end the search journey for the reader, meaning they find all the information they need in your post and don't need to click on other search results.
  • Writing for humans is still the priority, even though on-page SEO and AI tools are important.
  • Dwell time, bounce rate, and internal links are important factors in keeping readers engaged and ending the search journey on your post.
  • Mastering search intent is crucial in giving readers exactly what they want based on their search.
  • There is no perfect formula for creating content that ranks, but following a system and continuously creating high-quality content is key.
  • Creating a system and process for creating content is important for making real money with affiliate income and building a profitable content business.

Watch the video on YouTube:
How to Write The Perfect Blog Post in 2023 (Step By Step Tutorial) - YouTube

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