How We Generated $1M in Leads From LinkedIn

Last updated: Jun 29, 2023

This video is about how to generate leads organically on LinkedIn and the benefits of using the platform for business, including the ability to build credibility and authority, the warm and educated leads it generates, and the ecosystem of features and tools available.

This video by Ryan Stewart was published on Jun 7, 2023.
Video length: 33:42.

In this video, Ryan Stewart and Brendan discuss how they have generated over $1 million in leads from LinkedIn.

They highlight the reasons why LinkedIn is such an impactful platform for generating leads, including its focus on business and the lack of competition with entertainment content. They also emphasize the credibility and authority that can be built on LinkedIn, as well as the organic reach and virality that the platform offers. They discuss the importance of understanding the nuances of the audience and how to effectively communicate with them on LinkedIn.

Additionally, they mention the various features and tools that LinkedIn provides, such as events, company pages, and messaging, which contribute to its effectiveness as a lead generation platform.

  • LinkedIn is the only social network built specifically for business.
  • LinkedIn provides warm and educated leads because people have seen your content and gotten to know you.
  • LinkedIn offers organic reach to content creators, unlike other social networks that prioritize ads.
  • LinkedIn has created an entire ecosystem with features like events, company pages, advertising, and messaging.
  • LinkedIn leads are warm and educated, resulting in a higher conversion rate.
  • LinkedIn leads come from a platform built for business, increasing their intent to purchase.
  • LinkedIn leads have seen your content and built trust and credibility with you.
  • LinkedIn leads have a higher potential for scalability and growth due to the organic reach and virality of content on the platform.
  • LinkedIn's organic reach and virality allow for exponential growth and visibility of your content.

How We Generated $1M in Leads From LinkedIn - YouTube

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Why LinkedIn is impactful

  • LinkedIn is the only social network built specifically for business.
  • On other platforms, you have to compete with entertainment content, but on LinkedIn, people are there to hear about work-related topics.
  • LinkedIn provides warm and educated leads because people have seen your content and gotten to know you.
  • LinkedIn offers organic reach to content creators, unlike other social networks that prioritize ads.
  • LinkedIn has created an entire ecosystem with features like events, company pages, advertising, and messaging.
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The benefits of generating leads on LinkedIn

  • LinkedIn leads are warm and educated, resulting in a higher conversion rate.
  • LinkedIn leads come from a platform built for business, increasing their intent to purchase.
  • LinkedIn leads have seen your content and built trust and credibility with you.
  • LinkedIn leads are more likely to convert into long-term clients because of the relationship built on the platform.
  • LinkedIn leads have a higher potential for scalability and growth due to the organic reach and virality of content on the platform.
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Keys to generating leads on LinkedIn

  • Understand the nuances of your target audience and tailor your content to resonate with them.
  • Consistently post valuable and engaging content to build credibility and authority.
  • Utilize LinkedIn's ecosystem of features, such as events, company pages, and messaging, to interact with your audience and generate leads.
  • Focus on building relationships and trust with your audience rather than solely promoting your products or services.
  • Take advantage of the organic reach on LinkedIn by optimizing your content for visibility and engagement.
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How We Generated $1M in Leads From LinkedIn - YouTube

The scalability and potential of LinkedIn for lead generation

  • LinkedIn's organic reach and virality allow for exponential growth and visibility of your content.
  • LinkedIn's platform is constantly evolving and adding new features, providing more opportunities for lead generation.
  • LinkedIn's warm and educated leads have a higher potential for conversion and long-term business relationships.
  • LinkedIn's ecosystem of features and tools offers a comprehensive solution for lead generation and business growth.
  • LinkedIn's focus on business and professional networking makes it a valuable platform for entrepreneurs and in-house teams to generate leads and conversions.
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LinkedIn as a Marketing Tool

  • LinkedIn is a versatile platform that can be used as a marketing tool and quasi-CRM tool.
  • It offers a wide range of features and functionality for businesses.
  • It allows you to run newsletters directly on LinkedIn and discover templates and processes.
  • LinkedIn is an all-encompassing business platform.
  • It provides various avenues for different marketing strategies.
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You Don't Need a Huge Following

  • You can start seeing results on LinkedIn even without a large following.
  • With the right strategy and consistency, you can generate leads and clients.
  • LinkedIn is a platform where you can create simple written content and attract high-ticket clients.
  • Even with a small number of followers, you can make significant revenue from LinkedIn.
  • LinkedIn can help position yourself as an expert and build credibility and authority.
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Personal Experiences on LinkedIn

  • LinkedIn can be used to build top-funnel credibility, reach, and awareness.
  • Posting content on LinkedIn can lead to exposure, referrals, and business opportunities.
  • LinkedIn has helped generate a ton of business, reach, and engagement.
  • LinkedIn is a platform where you can go beyond just reach and resonate with people.
  • Having a large following on LinkedIn can lead to a thriving consultancy or agency.
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LinkedIn's Impact on Personal Growth

  • LinkedIn has played a significant role in personal growth and financial success.
  • LinkedIn can help build credibility and establish oneself as the go-to person in their field.
  • LinkedIn can be utilized effectively even with limited time and other responsibilities.
  • LinkedIn has provided security and stability in terms of business growth and income.
  • LinkedIn has been a driving force in transitioning from a frustrating job to a thriving agency owner.
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Keys to Success on LinkedIn

  • LinkedIn is the best place for organic lead generation.
  • LinkedIn is impactful for any B2B business, especially agencies and consultants.
  • LinkedIn's algorithm looks at engagement in the first 90 minutes of a post.
  • Comments are a major driver of how posts spread on LinkedIn.
  • Longer posts are better as they increase dwell time and reach more people.
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Creating Content on LinkedIn

  • LinkedIn is primarily a writing-first platform, although video can still be used.
  • LinkedIn's algorithm looks at engagement and dwell time to determine reach.
  • Posts with high engagement and longer dwell time are shared to more people.
  • LinkedIn is not the best platform for video content.
  • Written content has a lower barrier to entry and suits LinkedIn's audience.
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Benefits of LinkedIn

  • LinkedIn allows you to build credibility and authority in your industry.
  • LinkedIn generates warm and educated leads.
  • LinkedIn has an ecosystem of features and tools available for businesses.
  • Posts on LinkedIn have a longer organic visibility life cycle compared to other platforms.
  • Engagement is key to maintaining visibility on LinkedIn.
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Specific Strategies for Success on LinkedIn

  • Drive engagement on your posts through comments and likes.
  • Create content that meets the requirements of the LinkedIn algorithm.
  • Focus on content that is relevant to your industry and audience.
  • Take advantage of LinkedIn's organic visibility by consistently posting valuable content.
  • Utilize LinkedIn's features and tools, such as LinkedIn Groups and LinkedIn Pulse, to expand your reach.
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Importance of Targeting the Right Audience

  • Talking to everyone means talking to no one, as it doesn't drive revenue.
  • Focus on refining your message to your ideal client profile (ICP).
  • Avoid talking about your service directly, unless it relates to your clients.
  • Be hyper-specific about who your clients are in your headline and posts.
  • Resonate with your audience by consistently talking specifically to them.
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Benefits of Being Hyper-Specific

  • Attract the right audience by being hyper-specific about your target market.
  • Position yourself as an industry thought leader by focusing on a specific niche.
  • Extend your vocabulary and understanding of the industry by addressing your audience's problems and challenges.
  • Share your opinion on industry-related topics to become a thought leader.
  • There is no such thing as being too specific in your targeting.
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The Importance of Consistency

  • Consistency and discipline are key to success as an entrepreneur.
  • Eliminate distractions and focus on your goals.
  • Carve out time in your schedule to dedicate to your business.
  • Put down your phone and be more disciplined with your time.
  • It doesn't require an overwhelming amount of time, just consistent effort.
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Overcoming Lack of Discipline

  • Even if you're not naturally disciplined, you can develop discipline over time.
  • Carve out an hour each day to work on your business.
  • Make the necessary sacrifices to prioritize your business goals.
  • Stay committed and focused on your long-term vision.
  • Believe in yourself and your ability to succeed.
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Understanding the Importance of Having a System

  • Having a system to follow provides discipline and structure.
  • A system helps when things get stressful or hectic.
  • Following a system ensures consistency and prevents falling off track.
  • A system is reliable and doesn't let you down.
  • Having a system saves time and helps overcome obstacles.
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The Importance of Copywriting on LinkedIn

  • Creating the right type of content on LinkedIn requires effective copywriting.
  • Consistency in posting on LinkedIn is crucial for success.
  • Understanding how to communicate effectively on the platform is key.
  • LinkedIn cuts off posts, so it's important to entice readers to click "see more."
  • Curiosity lovers are a powerful copywriting strategy on LinkedIn.
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Using Curiosity Lovers as Hooks

  • Curiosity lovers are hooks that engage and interest readers.
  • There are five curiosity lovers: asking a curiosity-inducing question, starting a sequence of events but not finishing, using open loops, creating a list but not finishing it, and counting down instead of up.
  • Stacking multiple curiosity lovers in one sentence is effective.
  • Curiosity lovers encourage readers to click "see more" and consume the entire post.
  • Curiosity lovers can be used to build engagement and followers on LinkedIn.
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Additional Tips for Effective Copywriting on LinkedIn

  • Read popular copywriting books to improve your skills.
  • Use curiosity lovers to make your posts more engaging.
  • Experiment with different copywriting techniques to find what works best for you.
  • Continuously learn and adapt your copywriting strategies on LinkedIn.
  • Join the Blueprint community for more copywriting tips and guidance.
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Section 1: Using curiosity levers to drive engagement

  • Using pattern disruption to capture attention.
  • Including something unexpected and interesting in your posts.
  • Using numbered lists to create curiosity and anticipation.
  • Exploring human psychology and how it affects engagement.
  • Applying copywriting tactics to generate engagement on any platform.
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Section 2: Crafting a LinkedIn post that generates interest

  • Focusing on your ideal client profile (ICP) to tailor your message.
  • Earning credibility by sharing past experiences and knowledge.
  • Addressing the problems and pain points of your target audience.
  • Using relatable phrases and metaphors to resonate with your audience.
  • Creating zero-click content that provides immediate value.
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Section 3: The special offer for generating leads on LinkedIn

  • Introducing a program to help generate leads through LinkedIn.
  • Live training sessions with Ryan Stewart and Brandon.
  • Consulting sessions and live Q&A to address specific questions.
  • Optimizing your LinkedIn profile and targeting your ICP.
  • Creating a scalable content strategy and using copywriting tactics.
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Section 4: The benefits of using LinkedIn for business

  • Building credibility and authority through LinkedIn.
  • Generating warm and educated leads on the platform.
  • Utilizing the ecosystem of features and tools available on LinkedIn.
  • Creating a sustainable pipeline for lead generation.
  • Scaling your personal brand or company through LinkedIn.
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Benefits of using LinkedIn for business

  • LinkedIn allows you to build credibility and authority in your industry.
  • It generates warm and educated leads.
  • There is an ecosystem of features and tools available on LinkedIn for business.
  • Engagement and conversation on LinkedIn can indicate interest and potential leads.
  • LinkedIn can be used to warm up leads and move them through the sales funnel.
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How to generate leads organically on LinkedIn

  • Generate conversation and engagement through posts on LinkedIn.
  • Use comments and direct messages to communicate with engaged users.
  • Convert engaged users into qualified marketing and sales leads.
  • Implement a full system that is not spammy and focuses on getting people to come to you.
  • Combine live teaching, video, and templates to effectively use LinkedIn for lead generation.

Watch the video on YouTube:
How We Generated $1M in Leads From LinkedIn - YouTube

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