Huge Google Snippet Study: 2023 | Are Snippets Dead?

Last updated: Jun 26, 2023

The video discusses the relevance of optimizing blog content to win Google Snippets and presents the results of a study on the topic.

This video by Income School was published on May 2, 2023.
Video length: 12:14.

In this video, Ricky Kesler and the Income School team discuss the relevance of optimizing blog content to win Google Snippets.

They explain that there are four types of Snippets that bloggers can win: paragraph type, list, table, and video Snippets. They also mention that Google sometimes provides rich answer Snippets and Knowledge Graph Snippets, which are not helpful for bloggers. The team conducted a study and found that 68% of relevant search queries still show a featured snippet, indicating that Snippets are still relevant. Winning Snippets can benefit bloggers by increasing visibility and reputation.

They also provide tips on how to optimize content to win Snippets.

  • Optimizing blog content to win Google Snippets is discussed.
  • There are four types of Snippets: paragraph, list, table, and video.
  • Google provides rich answer snippets and Knowledge Graph snippets, which are not helpful for bloggers.
  • Google Snippets have seen a small decline in recent years, but 68% of relevant search queries still show a featured snippet.
  • 97% of featured snippets are ones that bloggers can win.
  • Winning snippets can boost reputation, increase traffic, and make a website more authoritative.
  • Optimizing content for snippets is an important strategy for bloggers.

Huge Google Snippet Study: 2023 | Are Snippets Dead? - YouTube

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Introduction

  • The video discusses the relevance of optimizing blog content to win Google Snippets.
  • There are four types of Snippets that can be won: paragraph, list, table, and video.
  • Google also provides rich answer snippets and Knowledge Graph snippets, which are not helpful for bloggers.
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Changes in Google Snippets

  • Three years ago, people were concerned that Google Snippets would take over the search engine results page (SERP).
  • However, it seems that Google has backed off from Snippets in recent years.
  • A study found that 68% of relevant search queries still show a featured snippet.
  • This is a small decline from three years ago, but still significant.
  • 97% of featured snippets are ones that bloggers can win.
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Benefits of Winning Snippets

  • Winning a snippet allows your content to be featured at the top of the SERP.
  • Featured snippets stand out with a larger font, your logo, and a link to your content.
  • Winning snippets can boost your reputation and increase traffic to your website.
  • Ranking high on Google with snippets can make your website more authoritative.
  • Optimizing content to win snippets is an opportunity to jump to the front of the line and boost traffic.
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Huge Google Snippet Study: 2023 | Are Snippets Dead? - YouTube

Optimizing Content to Win Snippets

  • Keyword research and writing good content that addresses search queries are key.
  • Optimizing content to win snippets is like jumping to the top of the search results.
  • Newer websites can benefit from winning snippets and boost their overall traffic.
  • Winning snippets can also help boost the rest of the content on a website.
  • Optimizing content for snippets is an important strategy for bloggers.
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Creating Answer Targets

  • Winning Google Snippets by creating answer targets.
  • Answer targets are specific pieces of content within blog posts that are optimized to be picked as a Google snippet.
  • 73% of Google featured snippets are paragraph style snippets.
  • Paragraph style snippets are short, concise answers that show up at the top of the search engine results page.
  • Optimizing for paragraph style snippets is important for winning Google snippets.
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Optimizing Content for Snippets

  • Over-optimizing content can make the algorithm think that the content is created for the algorithm and not for humans.
  • Under-optimization can make the answer target go unnoticed by Google and not selected as a snippet.
  • Content should follow Google's helpful content guidelines to merit ranking near the top of search results.
  • Write a concise answer to a specific search query that alludes to more information being available.
  • Keep the answer between 50 and 320 characters in length.
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Making the Content Stand Alone

  • Start the answer paragraph with a complete answer and avoid words like "yes" or "no" that require additional context.
  • Avoid ending the answer with "keep reading for more information" as it implies an incomplete answer.
  • Mention specific factors that can impact the answer while still providing a specific range or common answer.
  • Avoid starting the answer target with pronouns like "it" or "they" that refer to things outside of the paragraph.
  • Make the answer fairly formal and less casual in style.
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Visual Presentation of Answer Targets

  • Make the answer target visually stand out, but avoid over-optimization.
  • Bolding the entire paragraph may be seen as over-optimization by Google.
  • Find the meatiest part of the answer and bold that sentence instead of the entire paragraph.
  • Google sees bold tags as a potential over-optimization signal.
  • Avoid bolding all the blog posts on your website to prevent the algorithm from thinking you're optimizing for the search engine and not for people.
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Relevance of optimizing blog content to win Google Snippets

  • Optimizing blog content to win Google Snippets is important.
  • Snippets can be pulled from anywhere in the blog post, but most of them come from the first half of the article.
  • Teeing up the answer paragraph before the answer itself increases the likelihood of Google recognizing the question being answered.
  • There is a lot more to learn about Snippets, which is covered in a course with 15 lessons.
  • A blog post with more details about the study on Snippets is available.
  • Bloggers are earning more than ever, and there is a video discussing their earnings.

Watch the video on YouTube:
Huge Google Snippet Study: 2023 | Are Snippets Dead? - YouTube

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