I Let ChatGPT Choose My Real Estate Website's Topics and It Was a Game Changer!

Last updated: Jun 28, 2023

This video is about creating a topical content map for a real estate website using ChatGPT, which helps generate semantically relevant and unique topics related to home buying.

This video by Lori Ballen was published on Apr 7, 2023.
Video length: 37:02.

In this video, Lori Ballen shows viewers how to create a topical content map for their real estate website.

She explains that Google rewards topical authority and looks for websites that cover a topic and its subtopics in depth. While creating content around low competition keywords can help with ranking on Google, creating a complete topical content map can establish topical authority. Lori demonstrates a two-part prompt that helps create a topical content map and provides examples using real estate as the main category. She shows how to generate semantically relevant but unique topics and then how to create keyword variations that address different search intents.

The goal is to create a list of articles that cover various aspects of the chosen subtopic, such as the home buying process.

  • Creating a topical content map helps establish authority and rank on Google.
  • Using ChatGPT, you can generate unique topics related to home buying.
  • Generating keyword variations helps create unique articles.
  • Expanding the list of topics to 30 allows for comprehensive coverage.
  • Subtopics within the main topic of real estate were created.
  • ChatGPT helps generate relevant topics for a real estate website.
  • Keyword tools can be used to validate topics.
  • Creating a topical content map for a real estate website using ChatGPT.
  • Improving the blog outline with additional research.

I Let ChatGPT Choose My Real Estate Website's Topics and It Was a Game Changer! - YouTube

I Let ChatGPT Choose My Real Estate Website

Creating a Topical Content Map

  • Creating a topical content map helps you cover a topic and its subtopics in its entirety.
  • Google rewards topical authority, so covering a topic in depth can help establish authority.
  • Creating content around low competition keywords is a faster way to rank on Google.
  • Using a two-part prompt can help create a topical content map.
  • Having a complete topical content map can help you establish topical authority with Google.
I Let ChatGPT Choose My Real Estate Website

Using ChatGPT for Real Estate Topics

  • Using ChatGPT, you can generate semantically relevant and unique topics related to home buying.
  • Creating a PDF with prompts can help organize and keep track of the generated topics.
  • You can generate more than 30 topics and select the ones that are relevant to your market.
  • Choosing a main category, such as "home buying," can help create a blog category on your website.
  • ChatGPT can provide different responses each time, giving you a variety of topics to choose from.
I Let ChatGPT Choose My Real Estate Website

Generating Keyword Variations for Subtopics

  • Using a prompt, you can generate 10 different keyword variations that address different search intents.
  • These keyword variations can be used to create unique articles related to the chosen subtopic.
  • There is no exact formula for creating variations, as it is a creative process.
  • By expanding the list of topics to 30, you can create an exhaustive list of related subtopics.
  • Examples of keyword variations for the subtopic "home buying" include first-time home buyer programs, choosing the right neighborhood, and mortgage rate comparisons.
I Let ChatGPT Choose My Real Estate Website

I Let ChatGPT Choose My Real Estate Website's Topics and It Was a Game Changer! - YouTube

Creating a List of 30 Topics

  • Expanding the list of topics to 30 allows for a more comprehensive coverage of the main category.
  • Examples of topics related to home buying include first-time home buying tips, house hunting checklist, and mortgage pre-approval process.
  • Having a list of 30 topics provides a wide range of content ideas to cover on your real estate website.
  • The generated list of topics can be used to create a complete topical content map for your website.
  • By covering a variety of subtopics, you can establish yourself as an authority in the real estate niche.
I Let ChatGPT Choose My Real Estate Website

Subtopics within the main topic of real estate

  • The main broad topic is real estate.
  • Underneath that, there are different categories related to real estate.
  • One of those categories is home buying.
  • 30 different subtopics related to home buying were created.
  • These subtopics will be used to create 30 articles.
I Let ChatGPT Choose My Real Estate Website

Using ChatGPT to generate semantically relevant topics

  • ChatGPT helps generate unique and relevant topics for a real estate website.
  • By inputting a basic description of the fair housing regulations, irrelevant topics can be filtered out.
  • ChatGPT can generate a list of 50 keyword variations related to home buying.
  • Some topics, such as home buying for families or retirees, may not be suitable due to fair housing regulations.
  • However, topics like home buying in a seller's market can be chosen.
I Let ChatGPT Choose My Real Estate Website

Using keyword tools to validate topics

  • Keyword tools like SEMrush and Surfer SEO can be used to validate topics.
  • By inputting the topic, such as home buying in a seller's market, into the keyword tool, search volume data can be obtained.
  • Popular search terms related to home buying can be identified, such as first-time home buyer programs and how to buy a foreclosed home.
  • While the specific phrase "home buying in a seller's market" may not have high search volume, it is a term that has been recently searched on Google.
  • This could be an opportunity to target a niche topic that other bloggers may not be covering.
I Let ChatGPT Choose My Real Estate Website

Creating a topical content map for a real estate website using ChatGPT

  • Using ChatGPT to generate semantically relevant and unique topics related to home buying.
  • Renaming the topical content map for easy access.
  • Writing a comprehensive outline for the topic of home buying in a seller's market.
  • Adding tips and examples to the outline, such as getting pre-approved for a mortgage and working with a reputable real estate agent.
  • Editing the outline to include missing elements, such as having a strong credit score and negotiating for a home price.
I Let ChatGPT Choose My Real Estate Website

Improving the blog outline with additional research

  • Using Google to find frequently asked questions related to home buying in a seller's market.
  • Adding a section about negotiating home prices to the outline.
  • Including best practices for making offers in a seller's market.
  • Researching the local market and making a strong and compelling offer.
  • Suggesting writing a personal letter to the seller as a helpful tip.
I Let ChatGPT Choose My Real Estate Website

Section 1: Choosing Topics for a Real Estate Website

  • Using ChatGPT to generate semantically relevant and unique topics related to home buying.
  • Topics covered include surviving a seller's market, convincing a seller to accept an offer, and shortening the due diligence period.
  • Other topics to consider include making an all-cash offer, not overlooking homes that have been on the market for a while, and negotiating effectively.
  • Adding a FAQ section to the outline can help address common questions and provide additional value to readers.
  • The more time spent on creating the outline, the longer the blog post will be as it will have more sections to fill in.
I Let ChatGPT Choose My Real Estate Website

Section 2: Working with Sections and Editors

  • Working with sections allows for more control and the ability to make them more helpful and meaningful.
  • Using tools like Surfer SEO or Jasper can help with editing and optimizing the content.
  • Selecting a target keyword, such as "home buying in a seller's market," can guide the content creation process.
  • Considering Google's suggestions and search volume can help refine the target keyword.
  • Even if the target keyword has zero search volume, it can still be used as it doesn't significantly impact the content's effectiveness.
I Let ChatGPT Choose My Real Estate Website

Choosing a Title

  • Using an editor to optimize for a target keyword.
  • Options for editors, including Jasper and ChatGPT.
  • Generating blog title ideas with ChatGPT.
  • Examples of blog title ideas for a real estate website.
  • Pasting the chosen title into the editor.
I Let ChatGPT Choose My Real Estate Website

Writing the Introduction

  • Working within a section using ChatGPT.
  • Pasting the section content into the editor.
  • Writing the introduction for the real estate blog.
  • Including the definition of a seller's market.
  • Providing an overview of the current state of the housing market.
I Let ChatGPT Choose My Real Estate Website

Adding Relevant Information

  • Using markdown language for proper blog formatting.
  • Explaining the concept of a seller's market.
  • Noting that ChatGPT does not pull in current information from the web.
  • Adding a placeholder for updated data.
  • Using Google to find current information on existing home sales.
I Let ChatGPT Choose My Real Estate Website

Modifying and Rewording Facts

  • Creating a new chat to reword facts.
  • Using Google to find specific data on existing home sales.
  • Copying and pasting relevant information into the chat.
  • Requesting ChatGPT to reword the facts.
  • Using the reworded facts in the blog content.
I Let ChatGPT Choose My Real Estate Website

Section 1: Using ChatGPT to Generate Topics

  • ChatGPT can help generate semantically relevant and unique topics for a real estate website.
  • By feeding ChatGPT the correct data, it can provide accurate information and suggestions.
  • It is important to verify the data provided by ChatGPT and not solely rely on it.
  • Replacing paragraphs with data from ChatGPT can improve the quality of the content.
  • Linking to the source of the data is important for credibility.
I Let ChatGPT Choose My Real Estate Website

Section 2: Understanding the Dynamics of a Seller's Market

  • ChatGPT can be used to write articles with subheadings and formatting.
  • By using markdown format, ChatGPT can create sections with H2 and H3 headings.
  • Allowing ChatGPT to create sections can expand and improve the content.
  • Sections generated by ChatGPT can be copied and pasted into an editor for further editing.
  • Using appropriate subheadings can enhance the structure and readability of the content.
I Let ChatGPT Choose My Real Estate Website

Using ChatGPT to Expand Sections

  • ChatGPT can help expand sections on multiple offers and bidding wars in a seller's market.
  • It can provide examples and use markdown language to make the section more informative.
  • By using ChatGPT, the section becomes more defined and includes specific examples.
  • ChatGPT can also generate multiple examples of bidding wars, making the content more helpful.
  • Using AI tools like ChatGPT can help create longer and more in-depth blog posts.
I Let ChatGPT Choose My Real Estate Website

Creating In-Depth Articles with ChatGPT

  • If ChatGPT writes a blog post without human editing, it will likely be 500 to 800 words long.
  • Even if a comprehensive outline is provided, the resulting article may not be as in-depth as desired.
  • ChatGPT may not generate the necessary H3 headings for diving deeper into sections.
  • Manually editing and expanding the content is important to create a more comprehensive article.
  • Using ChatGPT as a starting point can help cover key points, but additional work is needed to make it less generic.
I Let ChatGPT Choose My Real Estate Website

Word Count and Competitiveness

  • A blog post on buying a home in a seller's market could be around 3,000 words to provide a helpful and comprehensive guide.
  • Surfer SEO Target suggests a word count between 3,200 and 3,700 for competitive articles.
  • Including stats, quotes, and examples from other sources can contribute to the increased word count.
  • Creating longer and more detailed articles is necessary in today's competitive blogging landscape.
  • Expanding sections and using markdown language can help increase the word count and competitiveness of the article.
I Let ChatGPT Choose My Real Estate Website

Creating a topical content map for a real estate website using ChatGPT

  • Using ChatGPT to generate semantically relevant and unique topics related to home buying.
  • ChatGPT provides a deeper dive into the topics, making the blog more helpful and longer.
  • Creating a topic cluster and expanding on it to find subtopics for article ideas.
  • Using Google or Surf for SEO to ensure all frequently asked questions and topics are covered in the blog.
  • Working section by section to make sure each section is as helpful as possible by adding stats, quotes, images, videos, and external links.
  • Being obsessed with making the content more helpful, as that is what Google rewards on the web.

Watch the video on YouTube:
I Let ChatGPT Choose My Real Estate Website's Topics and It Was a Game Changer! - YouTube

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