It’s Over: SEOs Are About to Lose Big

Last updated: May 14, 2023

The video by Nathan Gotch discusses how using AI to create SEO content can lead to penalties from Google and emphasizes the importance of investing in quality content that persuades and converts organic traffic.

The video discusses how using AI to create SEO content can lead to penalties from Google and a loss of rankings and traffic.

The speaker warns against relying on fast and easy solutions in SEO, as it is a long-term marketing channel that requires slow and steady growth.

The video also highlights the importance of creating unique and high-quality content that persuades readers to take action, rather than generic and uninteresting content that anyone can create with AI.

The goal of SEO is not just to rank, but to attract qualified traffic and convert them into leads and customers.

  • Using AI to create SEO content can lead to penalties from Google.
  • Fast and easy is never good in SEO.
  • SEO is not a short-term thing, it takes time to build.
  • Most AI content is generic, uninteresting, and doesn't persuade anyone to do anything.
  • Investing in quality content that persuades and converts organic traffic is crucial.
  • Develop a strategy that can rank forever instead of just using keywords and chat gbt to create content.
  • Uniqueness is much more than just words.
  • Adding experience to the content can make it unique.
  • Avoid AI-generated content.

It’s Over: SEOs Are About to Lose Big - YouTube

It’s Over: SEOs Are About to Lose Big 001

Using AI for SEO Content

  • Using AI to create SEO content can lead to penalties from Google.
  • Fast and easy is never good in SEO.
  • SEO is not a short-term thing, it takes time to build.
  • The faster you climb, the harder you fall.
  • Panda and Penguin updates identify low-quality sites.

Anyone Can Create Generic Content

  • AI has leveled the playing field for content creation.
  • However, anyone can create generic content, which has no unique value.
  • The difference maker is finding unique angles and making content better than everyone else.
  • Investing in the quality of content is crucial.
  • The goal of SEO is not just to rank, but to get qualified traffic and turn it into leads and sales.
It’s Over: SEOs Are About to Lose Big 004

The Problem with AI Content

  • Most AI content is generic, uninteresting, and doesn't persuade anyone to do anything.
  • The goal of content is to persuade people and push them deeper into the funnel.
  • Investing in quality content that persuades and converts organic traffic is crucial.
  • AI can be used to create quality content, but it's not the only thing that needs to be done.
  • Quality content is a differentiator that sets businesses apart from their competitors.

It’s Over: SEOs Are About to Lose Big - YouTube

The Importance of Quality Content

  • Investing in quality content is crucial for SEO success.
  • Quality content persuades and converts organic traffic into leads and sales.
  • Quality content sets businesses apart from their competitors.
  • SEO is not just about ranking, but about getting qualified traffic and turning it into leads and sales.
  • Using AI to create quality content is possible, but it's not the only thing that needs to be done.
It’s Over: SEOs Are About to Lose Big 008

Focus on Quality

  • Develop a strategy that can rank forever instead of just using keywords and chat gbt to create content.
  • Quality is what makes the difference long term in SEO.
  • When you focus on quantity and not quality, you will suffer the most.
  • Invest in quality content that persuades and converts organic traffic.
  • Change your mindset to focus more on quality.
It’s Over: SEOs Are About to Lose Big 009

Focus on Uniqueness

  • Anyone with chat TPT can create content, so focus on uniqueness.
  • Exceptional content injects a lot of uniqueness into the content.
  • Adding different levels of experience in the content can make it better.
  • Find little opportunities to add unique experience and look for any opportunity to add unique data research.
  • Uniqueness is much more than just words.
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Add Experience and Expertise

  • Adding experience to the content can make it unique.
  • Look for any opportunity to add unique data research.
  • Establish expertise and subject matter expertise on the topic.
  • Always have a byline by someone who's actually qualified.
  • Uniqueness is much more than just words.

Avoid AI-Generated Content

  • Using AI to create SEO content can lead to penalties from Google.
  • AI can't add the level of uniqueness that comes from personal experience.
  • AI can't add unique pattern interrupts that no one else would even think of.
  • AI can't replicate real experience, so find little opportunities to add unique experience.
  • AI can't replicate subject matter expertise, so establish expertise on the topic.

Injecting Human Elements into AI Content

  • Using AI content requires injecting human elements into it.
  • Adding direct response copyrighting conventions and unique writing conventions can make the content more human.
  • Unique content design can be a key differentiator and improve user experience.
  • Breaking content into smaller, easy-to-consume pieces can improve readability and lead to conversions.
  • Using unique images and videos can make the content more unique and difficult to replicate.

Quality vs. Speed in SEO

  • Quality is a better long-term strategy for SEO.
  • Creating exceptional content and pages for Google is crucial.
  • Building site authority by acquiring relevant, high-quality links can help eliminate volatility.
  • Positive user signals on content are important to satisfy users on the page.
  • Fast organic traffic gains are easy, but long-term sustainable growth is hard.
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Focus on User Experience

  • Focus on user experience to improve conversions and build trust.
  • Easy-to-consume content can help build a relationship with users.
  • Unique images and videos can make the content more engaging.
  • Positive user signals on content are important to satisfy users on the page.
  • Creating the best page for a keyword should be the goal every time.

Choosing Keywords for SEO

  • Creating the best page for a keyword should be the goal every time.
  • Low competition doesn't necessarily mean a keyword is worth attacking.
  • Analyzing competition and finding an angle to win is important.
  • If there is no angle to win or bring something new to the table, move on to another keyword.
  • Long-term sustainable growth requires exceptional content and building site authority.
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The Problem with AI-Generated SEO Content

  • Using AI to create SEO content can lead to penalties from Google.
  • Google's algorithm is becoming more sophisticated and can detect low-quality, spammy content.
  • Investing in quality content that persuades and converts organic traffic is more important than ever.
  • Creating unique, high-quality content that stands out from the competition is key to long-term success.
  • Creating a "moat" around your content by consistently producing high-quality content can help you rank long-term.
  • Google loves freshness, so updating and republishing existing content can help you gain or regain rankings.
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The Goal of SEO is to Make More Money

  • The goal of SEO isn't just to drive traffic, but to make more money.
  • Many SEO companies focus on driving traffic without considering conversion rates.
  • Targeting high-volume, low-converting keywords can lead to increased traffic but not increased sales.
  • Focus on the bottom of the funnel and support your bottom-of-the-funnel keywords to drive conversions.
  • Target keywords with investigative or transactional intent to drive the most revenue.
  • The entire SEO strategy should be built around improving high-value keywords, not just creating informational content to juice traffic numbers.

Watch the video on YouTube:
It’s Over: SEOs Are About to Lose Big - YouTube

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