Jesse Lakes on Doubling Your Affiliate Income Using This Simple Software

Last updated: Jun 30, 2023

This video is about an interview with Jesse Lakes, the CEO of geniuslink, discussing affiliate marketing, the Amazon Associates program, and the use of geniuslink software to improve affiliate conversions and click-through rates.

This video by Niche Website Builders was published on Mar 7, 2023.
Video length: 01:03:46.

This video is an interview with Jesse Lakes, the CEO of Geniuslink, a software that helps improve affiliate marketing conversions and click-through rates.

The video covers various topics related to affiliate marketing, including the Amazon Associates program and Amazon KDP (Kindle Direct Publishing). Jesse shares his background in affiliate marketing and how he got started with his first successful project, which involved linking soundtracks from extreme sports films to iTunes and Amazon.

The video also mentions a special offer for viewers to try out Geniuslink with a two-month free trial.

  • Jesse Lakes is the CEO of geniuslink, an affiliate marketing software.
  • Geniuslink allows users to link to multiple retailers instead of just Amazon.
  • The software aims to improve affiliate conversions and click-through rates.
  • The interview covers various topics related to affiliate marketing and the Amazon Associates program.
  • Listeners can sign up for a two-month free trial of geniuslink by emailing their support and mentioning their favorite Niche Website Builders episode.
  • The interview discusses the Amazon Associates program and tips for success.
  • Other topics covered include Amazon KDP and publishing books.
  • The speaker lost a domain and website due to distractions and realized the importance of international traffic and broken links.
  • The speaker worked at Apple and improved the iTunes affiliate program.
  • Jesse Lakes created Geniuslink to solve the problem of affiliate links not working internationally.

Jesse Lakes on Doubling Your Affiliate Income Using This Simple Software - YouTube

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Introduction

  • The video is an interview with Jesse Lakes, the CEO of geniuslink.
  • Geniuslink is an affiliate marketing software that allows users to give customers multiple options to buy affiliate products.
  • The software aims to improve affiliate conversions and click-through rates.
  • The interview covers various topics related to affiliate marketing and the Amazon Associates program.
  • Listeners can sign up for a two-month free trial of geniuslink by emailing their support and mentioning their favorite Niche Website Builders episode.
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Geniuslink Software and Affiliate Marketing

  • Geniuslink is an affiliate marketing software that allows users to link to multiple retailers instead of just Amazon.
  • The software provides customers with multiple options for purchasing affiliate products.
  • Geniuslink aims to improve affiliate conversions and click-through rates.
  • There are case studies available that demonstrate the effectiveness of geniuslink in improving affiliate marketing results.
  • The interview covers various topics related to affiliate marketing and the Amazon Associates program.
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Amazon Associates Program and Tips

  • The interview discusses the Amazon Associates program and how to succeed in it.
  • Jesse Lakes shares tips on what not to do to avoid getting kicked out of the program.
  • He also provides insights on how to make the most out of the Amazon Associates program.
  • The interview covers a range of topics related to affiliate marketing and the Amazon Associates program.
  • Listeners can sign up for a two-month free trial of geniuslink by emailing their support and mentioning their favorite Niche Website Builders episode.
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Jesse Lakes on Doubling Your Affiliate Income Using This Simple Software - YouTube

Other Topics Covered

  • The interview also touches on other topics such as Amazon KDP (Kindle Direct Publishing) and publishing books.
  • Jesse Lakes shares insights and tips on these topics as well.
  • The episode is jam-packed with information on various aspects of affiliate marketing and related topics.
  • Listeners can sign up for a two-month free trial of geniuslink by emailing their support and mentioning their favorite Niche Website Builders episode.
  • Niche Website Builders is an agency dedicated to helping people build profitable content sites.
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Background and Initial Challenges

  • The speaker neglected and lost a domain and website due to distractions.
  • Realized that the traffic growth was due to international visitors, but revenue was flat because of broken links for international users.
  • Reached out to a friend who was an engineer at Microsoft to build a smart link solution.
  • Spent six to eight months researching and understanding the iTunes affiliate program.
  • Received a cease and desist from Apple when trying to publish a book about the iTunes affiliate program.
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Working at Apple

  • Agreed to let Apple review the book before publishing and ultimately fixed a few mistakes and published it.
  • Was offered a job at Apple as a global program manager for the iTunes affiliate program.
  • Moved to Cupertino, California and experienced a radical shift from being a raft guide to working in Silicon Valley.
  • Worked with amazing and brilliant people at Apple.
  • Improved the affiliate program, made the majority of the book obsolete, and fixed various problems.
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Geofragmentation and Affiliate Program Growth

  • During the speaker's time at Apple, the affiliate program tripled in size and revenue.
  • However, the issue of geofragmentation, where different storefronts are built in different countries, was not addressed.
  • Geofragmentation makes it easier to support people around the world with localized language, currency, and rights.
  • The speaker tripled the footprint of the affiliate program, but did not focus on solving the geofragmentation problem.
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Background and Problem Identification

  • Jesse Lakes realized the problem of affiliate links not working internationally while working at Apple.
  • He saw that different storefronts and affiliate programs created a challenge for international users.
  • He built a solution for this problem and decided to go to market with it.
  • He started focusing on Geo Riot, which eventually became Geniuslink.
  • He initially thought the problem would be solved in-house by affiliate programs, but it continues to persist.
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Creation of Geniuslink

  • The backbone of Geniuslink was built by Jesse's engineering roommate before he started with Apple.
  • Jesse's experience at Apple as a program manager allowed him to see the nuances and challenges of international expansion in affiliate marketing.
  • He realized that the problem was not going away quickly and decided to create a solution.
  • Geniuslink solves the problem of localization by turning a single link into a geo-specific link that works worldwide.
  • It also helps with monetization by allowing users to earn affiliate revenue from product recommendations.
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Two Aspects of Geniuslink

  • The first aspect is localization, ensuring that users from different countries are directed to the right product in their respective storefronts.
  • The second aspect is monetization, providing a link that works worldwide and allows users to earn affiliate revenue.
  • Geniuslink also offers other value propositions and has evolved to focus on multi-retailer solutions.
  • It allows users to recommend products from multiple retailers and create choice pages.
  • Geniuslink helps clients optimize their conversion rates and expand internationally.
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Benefits of using a choice page

  • A/B test showed that a choice page led to a 2.2 to 2.4x increase in conversion rate.
  • By including multiple retailers, you provide options for people who don't buy from Amazon.
  • Encouraging people to do their research before buying can help build momentum.
  • Consolidating the buying experience keeps people from searching for better deals elsewhere.
  • Choice pages work well on social media and websites.
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Considerations for using a choice page

  • Choice pages may not be effective for small consumer goods.
  • Choice pages may not be advantageous for products sold through a Shopify store with higher commissions.
  • It's better to get some commission for a sale than a large commission for no sale.
  • Having Amazon and the brand's e-commerce store as options on the choice page can be effective.
  • Trust issues with Amazon may make buying direct from the brand more appealing.
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Results of using choice pages

  • A test showed a 44% lift in revenue when using choice pages with geniuslink software.
  • Choice pages have been effective for higher-priced equipment and camera gear.
  • No conclusive data on the effectiveness of choice pages for small consumer goods.
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Benefits of including multiple retailers

  • Amazon has a large market share, but three out of every five sales still happen outside of Amazon.
  • By including multiple retailers, you provide options for people who don't buy from Amazon.
  • Providing multiple options can help customers find the best price and availability.
  • Consolidating the buying experience keeps people from searching for better deals elsewhere.
  • Choice pages work well on social media and websites.
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Benefits of combining multiple retailers

  • Combining multiple retailers, such as Amazon, Walmart, and Target, can be beneficial for affiliate marketers.
  • This combination can provide more options for customers and increase the chances of making a sale.
  • While Amazon is a popular choice, other retailers can also offer value and generate income.
  • Getting a small percentage of a sale is better than not making any sales at all.
  • There is anecdotal evidence suggesting that combining retailers can lead to higher affiliate income.
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Difference between Genius Link and Amazon One Link

  • Genius Link is considered the premium version of Amazon One Link.
  • One Link may have been modeled after Genius Link.
  • Using Genius Link instead of One Link can be more beneficial for earning Amazon commissions.
  • Genius Link provides better accuracy in directing customers to the product details page.
  • Genius Link supports more countries and formats, allowing for better customization.
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Importance of accuracy and customization

  • Accuracy is crucial in affiliate marketing, especially when it comes to directing customers to the right product page.
  • Genius Link offers advanced features that allow users to override translation algorithms and customize links for specific regions.
  • Sending customers to the product details page instead of the search page can lead to better conversion rates.
  • In Europe, sending customers to the product details page can result in higher commission rates compared to the search page.
  • Customizing links based on traffic from different countries can optimize affiliate income.
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About the book on Amazon affiliate marketing

  • The book was written during a period of quarantine and boredom.
  • It is a compilation of blog posts, documentation, and internal conversations on Amazon affiliate marketing.
  • The book provides insights and best practices for maximizing earnings through the Amazon Associates program.
  • Writing the book was a personal project for the author, who enjoys organizing data and sharing knowledge.
  • The book has opened doors and received positive feedback from readers.
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Section 1: Best Practices for Amazon Affiliate Program

  • The importance of staying compliant with Amazon's affiliate program to avoid getting kicked out and losing commissions.
  • Overview of the Amazon affiliate program and how to become an affiliate.
  • Tips on how to stay compliant with Amazon's program.
  • Information on going global with affiliate marketing.
  • Advanced tips for maximizing affiliate conversions and click-through rates.
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Section 2: Selling Kindle Books on Amazon

  • Discussion on the strategy of using free Kindle books to promote affiliate links.
  • Changes made by Amazon to limit the promotion of free Kindle books.
  • Exploration of the crowded Kindle book market and the challenges of marketing books.
  • Importance of writing a book as a form of marketing and establishing credibility.
  • Using books as a unique marketing material that sets you apart from competitors.
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Section 3: Marketing Strategies for Kindle Books

  • Exploration of different marketing strategies for Kindle books.
  • Discussion on the effectiveness of running ads and social media promotion.
  • Importance of using books as a way to help and provide value to readers.
  • Using books as a way to introduce potential customers to your brand and services.
  • Belief in the power of word-of-mouth marketing and the impact of helping more people.
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Section 4: Publishing Physical Books on Amazon

  • Introduction to Kindle Direct Publishing (KDP) for self-publishing Kindle books.
  • Exploration of the process of publishing physical books on Amazon.
  • Discussion on the different routes and options for publishing physical books.
  • Learning about the process of publishing physical books on Amazon.
  • Importance of understanding the different options and routes for publishing physical books.
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Publishing on Amazon

  • The first edition of the book was published as a cleaned up PDF.
  • The second edition was published using KDP (Kindle Direct Publishing).
  • Amazon's margins are low, but the publishing process is easy and quick.
  • Google Docs and Google Slides were used to write and design the book.
  • The PDF was uploaded with a cover and previewed using Amazon's tool.
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Review Process and Lulu

  • The review process for the second edition took longer and had more errors.
  • Amazon's KDP is good if you're not in a hurry, but Lulu is better for serious authors.
  • Lulu is a company that provides human support and a faster turnaround time.
  • The book wasn't available on Amazon until the end of the conference.
  • Lulu was used to have physical copies of the book for conferences.
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Affiliate Sites and Niche Play

  • Jesse Lakes used to build niche websites, including ones about extreme sports and travel.
  • Since working at Geniuslink, he hasn't built his own niche site.
  • Geniuslink powers a site called kid.co, which is heavily built on affiliate links.
  • Jesse still dabbles in affiliate marketing through Geniuslink.
  • He supports thousands of different niche sites with Geniuslink.
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The Future of Geniuslink

  • The plan for Geniuslink is not yet determined.
  • There is no specific plan to exit or sell the company.
  • They are currently focused on building and improving the platform.
  • The future direction of Geniuslink will depend on market needs and opportunities.
  • They are open to partnerships and collaborations to expand their services.
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Jesse Lakes' Background and Work-Life Balance

  • Jesse Lakes is the CEO of geniuslink.
  • He loves what he does and enjoys solving problems.
  • He values work-life balance and takes Fridays off.
  • He is passionate about building and wants to keep solving problems.
  • He is open to combining forces with others if it makes sense.
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Weaving Localization and Multi-Retailer Technologies

  • Geniuslink focuses on localization and ensuring that links work well for users around the world.
  • They are working on weaving localization and multi-retailer technologies together.
  • They want to provide multiple options for users to find the product they want from a store that suits them.
  • They aim to have different sets of retailers for different countries.
  • They are integrating with sub-affiliate networks like Cybercom and Stem Links.
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Monetization and Affiliate Programs

  • Geniuslink aims to monetize each link for affiliate marketers.
  • They want to make it easier for affiliate marketers to earn from multiple retailers.
  • Signing up for multiple affiliate programs can be a hassle, so they offer a solution to handle that.
  • They are integrating with Fresh Reach, an invite-only sub-affiliate network.
  • They want to take care of monetization for mid-body and long-tail affiliate programs.
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Curation and Building Shopping Carts

  • Geniuslink believes in the power of curation and selling multiple products to solve a problem.
  • They encourage building shopping carts instead of sending individual product links.
  • They aim to tie in monetization, localization, and multi-retailer technologies with curation.
  • They want to make it seamless for users to add products from different retailers to their carts.
  • They believe that combining these four threads will result in an amazing tool.
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Building a Kit

  • Kit allows you to build a kit and put different products from different retailers in it.
  • You can monetize the kit through affiliate programs or skim links.
  • Having one button may not convert as well as having separate buttons for each product.
  • Having separate buttons makes it easier for users to click and add products to their cart.
  • Having separate buttons helps with micro conversions and builds momentum.
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One or Two Step Button Click

  • Minimizing distractions is important once someone is excited about moving forward.
  • Having a pop-up with different vendors after clicking a button can help minimize distractions.
  • Putting buttons directly into the content can help users move through the conversion path.
  • Where users are in the funnel affects how easily they can be distracted.
  • Display ads on affiliate posts can be distracting, but sometimes necessary for additional revenue.
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Display Ads

  • Display ads should be minimal and non-intrusive.
  • Ads should match the content as much as possible.
  • Good ads can have an impact on user behavior.
  • Finding a balance between ads and conversions is important.
  • Diversifying revenue streams is recommended in case of changes to affiliate programs.
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Implementing Ads

  • Pop-overs, auto plays with sound, and excessive ads should be avoided.
  • A couple of well-placed ads are not a bad thing.
  • Consider the impact of ads on user experience and revenue.
  • Be careful when implementing ads and choose reputable ad providers.
  • Monitor the performance of ads and make adjustments as needed.
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Ad Provider Issues

  • The speaker experienced issues with ads on their website being infiltrated with spam.
  • Ads would sometimes take over the entire page and prompt the user to click to upgrade.
  • Reputable hosting providers can help resolve these issues.
  • It is important to be cautious and not jump into using ads without considering potential problems.
  • Real-time bidding and optimization can help maximize revenue from ads.
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Non-Compliance with Amazon Associates Program

  • Amazon's operating agreement and policies page outline the rules of the program.
  • It is important to read and understand these rules to avoid getting kicked out of the program.
  • Breaking the rules can result in losing unpaid revenue and being permanently banned from the program.
  • Cloaking links to Amazon through tools like Geniuslink is allowed, but the destination of the link must be disclosed.
  • Offline links and placing affiliate links in emails are violations of the program's rules.
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Importance of Understanding Amazon's Rules

  • While a quick hack may be provided, it is strongly encouraged to dedicate time to read through Amazon's operating agreement and policies page.
  • Amazon values customer and shopper trust, so being transparent about where the link leads to can help build trust and improve conversion rates.
  • Amazon monitors where affiliate links are placed and violations can result in consequences.
  • Affiliate links should not be placed in emails, as this is against the program's rules.
  • Choice pages can be a workaround for placing links in emails, but Amazon is aware of this and may take action.
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Other Non-Compliant Practices

  • PDFs are another medium where placing affiliate links is not allowed.
  • It is important to comply with Amazon's rules to avoid losing revenue and being banned from the program.
  • Individual terms of service and operating agreements also apply to affiliate marketing.
  • Following the rules and understanding the compliance requirements is crucial for long-term success in the Amazon Associates program.
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Prepper Checklist and Mentioning Prices or Availability

  • Prepper checklists and PDFs are not recommended for affiliate links.
  • Mentioning prices or availability in static text can get you in trouble if it becomes outdated.
  • Using plugins or the Product Advertising API can help automate price and availability updates.
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Not Asking for Clicks or Bookmarks

  • Asking for clicks or bookmarks on your affiliate link is not recommended.
  • Injecting yourself before a transaction doesn't add value and may not be rewarded by Amazon.
  • Educating and encouraging without explicitly asking for clicks is a better approach.
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Not Linking to Help Pages

  • Linking to products or search results pages is recommended, but not help pages.
  • Adding affiliate parameters to any Amazon link can set the cookie and earn commissions.
  • Linking to the registry is also recommended by Amazon.
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Affiliate Disclaimer and Following Rules

  • Including an affiliate disclaimer is important for both FTC and Amazon Associates requirements.
  • Amazon Associates has been under pressure from the FTC to police their program.
  • Posting affiliate links only in appropriate channels and disclosing properly is crucial.
  • Reviewing the operating agreement regularly is recommended as it may change.
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The Future of the Amazon Affiliate Program

  • No definitive answer on the future of the program.
  • Amazon Associates is a good program that works well and converts fairly well.
  • There are now 22 different Amazon storefronts with public affiliate programs.
  • Changes and cuts in the program have been seen, but it still remains a viable option.
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Changes in Amazon Associates Program

  • The commission rate has dropped significantly over the last 10 years.
  • There are rules around qualified versus non-qualified purchases, which affect commission rates.
  • Amazon Associates program has three different programs: off-site, on-site, and influencer.
  • The on-site program has faced challenges and commissions have varied, while the off-site program is working well.
  • The influencer program is growing rapidly and may merge with the off-site program in the future.
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Affiliate Marketing and Amazon Attribution

  • Amazon's affiliate program, Associates, is under the retail side of things.
  • Amazon Attribution is a program that provides data but does not pay commissions.
  • Some companies have started using Amazon Attribution to build their own affiliate programs outside of Amazon.
  • Refursion was one such company, but they have faced challenges and are no longer pushing the program.
  • Another company called Levonza is building a platform using Amazon Attribution.
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Combining Amazon Associates and Attribution

  • Affiliate marketers can leverage both Amazon Associates and attribution platforms to maximize earnings.
  • Attribution platforms can pay higher commissions than Amazon, as brands are willing to pay more.
  • Skilled affiliate marketers will have relationships with brands and use the affiliate program for additional commissions.
  • Both Amazon Associates and attribution platforms have their advantages, and it's beneficial to use both.
  • The future of affiliate marketing involves leveraging both programs for maximum earnings.
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The Future of Affiliate Marketing and AI

  • The impact of AI, such as Google AI and chatbots, on the affiliate marketing industry is uncertain.
  • There are different styles of affiliate marketing, from large publishers to creators on YouTube.
  • It is difficult to predict how AI will specifically affect the industry.
  • There is excitement about the industry evolving and unfolding, with many exciting things happening.
  • The speaker is not eager to leave their position because they want to continue watching the industry evolve.
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Challenges of written content and the rise of AI

  • Written content has become more challenging to rank in Google search results.
  • The use of AI in content creation makes it even more challenging for content-driven affiliate marketers.
  • Google does not favor completely AI-generated content.
  • Video content is an interesting alternative that AI cannot replace.
  • Combining AI-written content with videos and pictures can be a middle ground.
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The importance of video content and building trust

  • Video content is becoming more important for niche websites.
  • Building a personal relationship and trust with viewers through videos can significantly improve conversion rates.
  • Using high-quality video from smartphones is now accessible to everyone.
  • Spamming the service with videos is not effective, but creating genuine and valuable video content is crucial.
  • Jesse Lakes can be found on Twitter (@JessieLakes) and LinkedIn.
  • Contact Jesse Lakes via email (JL@gni.us) for further discussions or assistance.

Watch the video on YouTube:
Jesse Lakes on Doubling Your Affiliate Income Using This Simple Software - YouTube

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