Kevin Meng on writing Google update resistant review content & building and selling courses

Last updated: Jun 30, 2023

This video is about Kevin Meng's experience as an SEO content writer and his insights on writing Google update resistant review content, as well as his course on SEO content writing and building and selling courses.

This video by Niche Website Builders was published on Apr 25, 2023.
Video length: 57:00.

This video is an interview with Kevin Meng, an SEO content writing expert, who discusses writing Google update resistant review content and building and selling courses.

The host and Kevin dive into the principles behind writing effective review content and how to structure it. They also discuss Kevin's course on SEO content writing, his marketing strategies, and his journey into content writing.

The video aims to provide valuable insights and tips for content writers and marketers.

  • Kevin Meng is an SEO content writing expert.
  • He has a course on SEO content writing and offers a 30% discount on it.
  • He discusses writing high-quality review content and shares insights on structuring reviews.
  • Kevin talks about developing his course on SEO content writing and using Facebook groups for promotion.
  • He emphasizes the importance of collecting emails for marketing purposes and shares his experiences in content writing and freelancing.
  • Niche Website Builders is an agency dedicated to helping people build profitable content sites.
  • They offer a fully outsourced approach to content creation, link building, and website builds.
  • Kevin's content writing has evolved over the years, focusing on high-quality, Google update resistant content.
  • He has transitioned from SEO writing to writing sales copy, incorporating copywriting concepts into his writing.
  • He focuses on the benefits and pain points of the product, uses specific examples and details, and balances SEO with quality content.
  • Developing a unique tone of voice and finding the right balance in tone are important in writing.

Kevin Meng on writing Google update resistant review content & building and selling courses - YouTube

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Section 1: Introduction to Kevin Meng

  • Kevin Meng is an SEO content writing expert.
  • He has a course on SEO content writing.
  • He offers a 30% discount on his course.
  • He discusses writing high-quality review content.
  • He shares insights on structuring reviews.
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Section 2: Kevin Meng's Course and Marketing Strategies

  • Kevin talks about developing his course on SEO content writing.
  • He discusses selling the course and using Facebook groups for promotion.
  • He emphasizes the importance of collecting emails for marketing purposes.
  • He shares his experiences in content writing and freelancing.
  • He provides tips on how to start a career in content writing.
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Section 3: Introduction to Niche Website Builders

  • Niche Website Builders is an agency dedicated to helping people build profitable content sites.
  • They offer a fully outsourced approach to content creation, link building, and website builds.
  • Their content packages include proprietary keyword research and are written by native English speakers.
  • They use templates proven to convert and add affiliate links to the content.
  • They provide coupon codes for discounts on their services.
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Kevin Meng on writing Google update resistant review content & building and selling courses - YouTube

Section 4: Evolution of Kevin Meng's Content Writing

  • Kevin's content writing has evolved over the years.
  • Initially, he mimicked existing content and focused on SEO blogs.
  • His early work was not of high quality, but it didn't need to be.
  • He now focuses on writing high-quality, Google update resistant content.
  • He emphasizes the importance of providing value and engaging readers.
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Transition to Writing Sales Copy

  • Transitioned from SEO writing to writing sales copy.
  • Product reviews now resemble sales pages.
  • Uses tools like Surfer for SEO.
  • Writing is punchier and more powerful.
  • Incorporates copywriting concepts into writing.
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Implementing Copywriting Concepts in Review Articles

  • Uses copywriting concepts like emotions and power words.
  • Focuses on benefits instead of features.
  • Addresses objections and future paces in the content.
  • Applies concepts learned from sales page writing.
  • Formats review articles similar to sales copy pages.
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Language and Approach in Review Posts

  • Focuses on the benefits and pain points of the product.
  • Switched from highlighting features to emphasizing benefits.
  • Uses specific examples and details to prove claims.
  • Explains the science and reasoning behind product superiority.
  • Goes beyond surface-level content to provide depth and explanation.
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Balancing SEO and Quality Content

  • Recognizes the importance of ranking for SEO content.
  • Acknowledges the need for keyword optimization.
  • Strives to provide valuable and in-depth content.
  • Balances between ranking and providing helpful information.
  • Avoids surface-level content often found in SEO-focused writing.
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Developing a unique tone of voice

  • Start by realizing that you should sound unique and not like everyone else.
  • Most content is either AI-generated or not that good, so standing out is important.
  • Even good writers tend to sound like everyone else or write like they would for an academic paper.
  • Find your own unique voice and style.
  • Consider the topic at hand and sound like someone knowledgeable in that area.
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Finding the right balance in tone

  • Use funny analogies, synonyms, and quirks to add personality to your writing.
  • Avoid sounding boring or like a generic fitness magazine.
  • Bring your own style and information without imitating others.
  • Don't be afraid to be different and stand out.
  • Find a balance between being entertaining and informative.
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Developing a Writing Style

  • The speaker has developed their own tone over time, which is outlandish and engaging.
  • They believe that sounding like a human and not being too dry is refreshing for readers.
  • When writing, they start with the title and then create an outline with valuable tips and information.
  • They then review the content to ensure it is not too dry or factual, and add in jokes or quips to keep it engaging.
  • The speaker believes in providing more value than jokes, with a healthy ratio of around 70-30 or 80-20.
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Using Humor in Writing

  • The use of humor in writing can be niche-dependent.
  • In less serious niches, a relaxed and conversational tone with everyday words is effective.
  • The speaker likes to use questions and the question and answer game to engage readers.
  • They may switch ideas in the middle of a paragraph or ask readers to wait for an exciting revelation.
  • While humor may not be suitable for all niches, it has received positive feedback and keeps readers interested.
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Researching for Different Niches

  • The speaker used to write in various niches but now focuses on online marketing.
  • When writing for different niches, they research both the product and the audience.
  • They train writers, recruit teams, and optimize articles in their current role.
  • Specific methods for researching and directing copy towards the audience are not mentioned in this section of the transcript.
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Researching different niches

  • YouTube is the best resource for researching different niches.
  • You can hear real people in the niche and learn their lingo and tone of voice.
  • Checking the comments on YouTube videos can provide insights into common pain points and topics to write about.
  • Reddit is another valuable resource for understanding how people talk about a niche.
  • Amazon reviews can provide insights into how real people talk about products.
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Formatting individual product reviews

  • Having a strict template for formatting reviews can ensure consistency and quality.
  • Simply asking a writer to write a review without a template can result in inconsistent and poorly formatted content.
  • A template can help guide writers and ensure that all products are reviewed in a consistent manner.
  • Using a template can also help train other teams to write reviews effectively.
  • Having a template can prevent the copy from wandering off-topic and ensure that all necessary information is included.
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Formatting roundup reviews

  • Roundup reviews should also follow a strict template to ensure consistency.
  • The template should include sections for each product being reviewed, with a brief overview and key features.
  • Each product should be evaluated based on specific criteria, such as performance, price, and customer reviews.
  • Including a comparison table can make it easier for readers to compare different products.
  • Roundup reviews should also include a conclusion that summarizes the main findings and provides a recommendation.
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Using language from the target audience

  • Using the language of the target audience is crucial for effective communication.
  • Language can be found by researching forums, where people express their frustrations and problems.
  • Forums can provide insights into the exact language and phrases that the target audience uses.
  • Language can also be found in YouTube videos, industry websites, and Facebook groups.
  • Keeping a language swipe file can help collect and organize language from different niches.
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Section 1: Importance of Following a Template for Review Content

  • Writer shares an experience of reading a review that lacked focus on the product being reviewed.
  • Realized the importance of following a template for review content.
  • Starts each review with a synopsis of the product, its target audience, and unique selling points.
  • Provides proof to support claims made in the review.
  • Shares personal experience with the product.
  • Addresses objections or potential negatives about the product.
  • Concludes with a call to action for readers to make a purchase.
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Section 2: Structure of Individual Product Reviews

  • Start with a synopsis of the product, its purpose, target audience, and unique selling points.
  • Provide proof to support claims made in the review, such as scientific data or product features.
  • Share personal experience with the product.
  • Address potential objections or negatives about the product.
  • Conclude with a call to action for readers to make a purchase.
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Section 3: Structure of Roundup Reviews

  • Roundup reviews include multiple smaller reviews of different products.
  • Each smaller review should still include a synopsis, proof, personal experience, addressing objections, and a call to action.
  • Word count for each smaller review can be shorter, but still aim to cover all main points.
  • Consider the overall word count and budget when deciding on the length of each smaller review.
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Section 4: Adapting the Template for Different Review Types

  • Template can be adapted for different types of reviews, such as individual product reviews and roundup reviews.
  • Key elements to include in all reviews are synopsis, proof, personal experience, addressing objections, and a call to action.
  • Length and depth of each section may vary depending on the type of review and word count limitations.
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Writing Google update resistant review content

  • Review content should have more detail and additional sections such as product information, personal experiences, and buying guides.
  • Roundup reviews focus on surface-level purchasing information without as many key details.
  • Adding sections and individual reviews can help differentiate your content from others.
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Tackling the barrier of not using a product

  • If you haven't used a product, you need to put more time into research.
  • Research can include picking the brain of someone who has used the product and searching on platforms like Amazon, forums, and YouTube.
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Writing reviews on marketing software

  • The reviews are for another site, not the speaker's own site.
  • He is the head writer for that site and writes all the content.
  • He is transitioning more into making training videos and writing teams.
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Getting started as a freelance writer

  • The speaker used to be an English teacher and always enjoyed writing.
  • He found a way to make money with writing by Googling and finding locationrebel.com.
  • He learned about SEO and started cold emailing SEO companies in the New York area.
  • After 50 cold emails, he got his first client and was able to quit most of his teaching classes.
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Getting clients as a freelance writer

  • Kevin got clients by sending cold emails with links to his portfolio.
  • He offered one free trial article to potential clients.
  • Some clients accepted the trial and ended up giving him more work.
  • He emphasized the importance of having a portfolio and showcasing samples of your work.
  • Building trust with clients is important, especially when starting out.
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Differentiating from AI content

  • AI content is cheap and efficient, but it often lacks quality and needs human editing.
  • There is still a demand for good writers who can optimize and improve AI-generated content.
  • Kevin suggests creating a video of yourself editing AI content to showcase your skills.
  • Focus on optimizing your social profiles and sharing case studies to attract clients.
  • Avoid using spammy and salesy language in your applications and profiles.
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Specializing in a niche as a content writer

  • It's not necessary to specialize in a niche, but it can be beneficial to have knowledge and experience in specific industries.
  • Being able to write about a variety of topics is important to expand your opportunities.
  • If offered work in a niche you're not familiar with, you can still take it and improve your skills.
  • Don't limit yourself too much by only focusing on one niche.
  • Being adaptable and willing to learn new topics is valuable as a content writer.
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Conclusion

  • Getting clients as a freelance writer involves sending cold emails and showcasing your portfolio.
  • AI content is efficient but lacks quality, creating opportunities for skilled writers.
  • Showcasing your editing skills and optimizing your social profiles can help differentiate yourself from AI content.
  • Specializing in a niche can be beneficial, but it's important to have a broad range of writing skills.
  • Being adaptable and willing to learn new topics is valuable in the content writing industry.
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Specializing in SEO Content Writing

  • Having a specialty in writing about SEO can lead to consistent work and income.
  • Writing for SEO companies and blogs can provide a steady stream of clients.
  • Being open to other types of writing work can also be beneficial.
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Creating an SEO Content Writing Course

  • There was a demand for resources on how to write better SEO content.
  • Existing SEO sites and blogs focused more on SEO techniques rather than writing skills.
  • Attending an SEO conference in Chiang Mai helped validate the idea for the course.
  • The course was initially promoted through word of mouth and personal connections.
  • Facebook groups, guest posts, and affiliate partnerships also helped drive traffic to the course.
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Marketing Strategies for Selling the Course

  • The course was promoted through Facebook groups and other people's courses.
  • Having a presence in various online communities as a content teacher helped generate interest in the course.
  • No paid ads were used initially, but it is a future consideration.
  • Setting up proper tracking for PPC ads has been a challenge.
  • Seeking assistance with setting up tracking for PPC ads.
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Building an Audience on Facebook Groups

  • Starting a Facebook group is an easy way to grow an audience, as Facebook pushes it organically.
  • The group should be focused on a specific topic or niche, such as SEO or content writing.
  • Restricting the group to people who are interested in specific topics helps maintain the quality of the group.
  • Participation in the group is important for better signals to Facebook and to keep the group active.
  • Inviting Facebook friends from other groups with similar interests can help grow the group quickly.
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Using Appearances and AMAs for Promotion

  • Appearances on podcasts and doing AMAs (Ask Me Anything) in other Facebook groups can help reach a wider audience.
  • Reaching out to group admins and offering expertise for free in exchange for promoting a link can be beneficial.
  • Collecting emails through group leads in the Facebook group can help build an email list.
  • Group leads allows for custom approval of members and automatically sends their email to an autoresponder.
  • Group leads is a cost-effective tool, priced at $97 per year, and can be connected to various email marketing platforms.
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Creating a Sales Funnel

  • Creating a sales funnel with a lead magnet, such as a webinar or ebook, helps pre-qualify traffic.
  • Offering a low-priced product, like a $10 item, and then upselling can increase conversions.
  • Building an email list is essential for effective marketing and sales.
  • Collaborating with other marketers or influencers can help promote products and courses.
  • Using Facebook ads and retargeting can also be effective in driving sales.
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Course Creation and Selling

  • Creating a course on a specific topic, such as SEO content writing, can be a profitable venture.
  • Identifying a target audience and their pain points helps in creating a course that addresses their needs.
  • Providing value and actionable content in the course is crucial for customer satisfaction.
  • Marketing the course through various channels, such as social media and email lists, is important for reaching potential customers.
  • Continuously updating and improving the course based on feedback and industry changes is necessary for long-term success.
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Facebook groups and email engagement

  • Facebook emails have higher open rates compared to website opt-ins.
  • Posting in a Facebook group can help gather emails from existing members.
  • Creating a squeeze page and sharing it in the group can also generate email sign-ups.
  • A private community for course buyers may not be effective if they are disconnected from the creator.
  • Engagement in a private Facebook group may be low if course buyers are not actively participating.
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Building a copywriting community

  • A copywriting community for the public is planned for the future.
  • Upselling one-on-one copywriting coaching within the group is a potential high-ticket offering.
  • Facebook groups are a great way to attract one-on-one coaching clients.
  • Sharing case studies in the group can lead to direct messages from potential coaching clients.
  • Starting a Facebook group earlier would have been beneficial.
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High-ticket services and passive income

  • High-ticket services within specific niches can generate significant income with less effort than building a website.
  • Copywriting for product reviews and affiliate reviews is a common area where people seek help.
  • Issues with reviews often have similar patterns and can be addressed with standardized solutions.
  • Creating documentation or files to address common issues can be a time-efficient way to help clients.
  • Personal touchpoints and video calls are preferred, but automated solutions can also be effective.
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Kevin Meng's insights on writing Google update resistant review content and building and selling courses

  • Kevin discusses the scalability of using templates for writing review content and how it can help in taking on more projects.
  • He mentions the dream of being able to work for just a few hours on Zoom and make a good income.
  • Kevin provides information on how to reach him, including his Facebook profile and his SEO copywriting group.
  • He mentions his course, "Web Copy Masterclass," and offers to leave a link for interested individuals.
  • Kevin emphasizes that Facebook is the best place to contact him.
  • Both Kevin and the host express their enjoyment of the podcast and the conversational style of the discussion.

Watch the video on YouTube:
Kevin Meng on writing Google update resistant review content & building and selling courses - YouTube

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