Keyword Research for Affiliate Marketing Sites [3.2]

Last updated: Jun 25, 2023

The video is about how to do keyword research for affiliate marketing sites, including understanding search intent and finding different types of affiliate keywords using a keyword research tool.

This video by Ahrefs was published on Mar 27, 2023.
Video length: 10:22.

The video is about how to do keyword research for affiliate marketing sites.

The speaker explains that keyword research is the first step in creating a consistent income through an affiliate site and sets the foundation for the topics you'll create content on. The video goes on to discuss the importance of understanding search intent and the four types of affiliate keywords to go after: general comparisons, branded comparisons, product reviews, and TNA keywords. The speaker then demonstrates how to use a keyword research tool to find low competition topics for a specific niche, in this case, baby products and car seats.

The video emphasizes the importance of not just going after keywords with low difficulty scores and considering higher competition topics that indicate more popularity and commerciality.

  • Keyword research is crucial for creating a consistent income through an affiliate site.
  • There are four types of affiliate keywords: general comparisons, branded comparisons, product reviews, and TNA keywords.
  • General comparison keywords are easy to recommend products in posts targeting these keywords.
  • Other types of affiliate keywords include branded comparisons, product reviews, and TNA keywords.
  • Commercial keywords have high search volume and commercial intent, while branded comparisons have lower search demand but higher conversion rates.
  • Detailed product reviews indicate a searcher is close to making a purchase decision, and TNA keywords build trust and authority with the audience.
  • Keyword research tools like Ahrefs can be used to find these types of keywords.

Keyword Research for Affiliate Marketing Sites [3.2] - YouTube

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Introduction to Keyword Research

  • Keyword research is the first step in creating a consistent income through an affiliate site.
  • Keyword research is the process of finding search queries people use when looking for products, services, or general information.
  • With an affiliate site, we want to find topics where it's easy to organically recommend products.
  • Search intent is massively important in SEO and tells us about the purpose of a searcher's query.
  • Understanding the intent of a query helps determine whether you can easily recommend products or not.
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Types of Affiliate Keywords

  • There are four types of affiliate keywords: general comparisons, branded comparisons, product reviews, and TNA keywords.
  • General comparisons are your typical "best product name" keywords.
  • Branded comparisons are keywords that compare specific brands or products.
  • Product reviews are keywords that include the word "review" and a specific product name.
  • TNA keywords are keywords that include words like "how to," "guide," or "tutorial."
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Finding General Comparison Keywords

  • General comparison keywords are easy to recommend products in posts targeting these keywords.
  • People searching for these keywords are likely in the market to purchase something in the near future.
  • To find these keywords, you'll need a keyword research tool like Ahrefs Keyword Explorer.
  • Search for broad queries related to your sub-niche and include the word "best" in the filter.
  • Narrow the list down to just low competition topics by setting a maximum keyword difficulty filter.
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Keyword Research for Affiliate Marketing Sites [3.2] - YouTube

Other Types of Affiliate Keywords

  • Branded comparison keywords can be found by searching for specific brand names and comparing them to other brands.
  • Product review keywords can be found by searching for specific product names and including the word "review" in the filter.
  • TNA keywords can be found by searching for broad queries related to your sub-niche and including words like "how to," "guide," or "tutorial" in the filter.
  • It's important to balance keyword difficulty with popularity and commerciality when choosing which keywords to target.
  • Using a mix of different types of affiliate keywords can help diversify your content and attract a wider audience.
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Types of Keywords for Affiliate Marketing

  • Commercial keywords
  • Branded comparisons
  • Detailed product reviews
  • TNA (Trust and Authority) keywords
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Commercial Keywords

  • Keywords with high search volume and commercial intent
  • Include product names, features, and modifiers like "best" or "top"
  • Can be found using keyword research tools like Ahrefs
  • Targeting these keywords can lead to high traffic and conversions
  • May require a more established site to compete with established brands
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Branded Comparisons

  • Keywords where a searcher wants to compare two branded products
  • Have lower search demand but higher conversion rates
  • Can be found by creating a list of brands or products in the same category
  • Use keyword research tools to find matching terms and filter for "versus"
  • Include the phrase "car seat" to narrow down results
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Detailed Product Reviews

  • Queries that follow the format "product name review"
  • Indicate a searcher is close to making a purchase decision
  • Search volumes may be low, but targeting specific products can lead to conversions
  • Find products worth reviewing by browsing popular e-commerce sites
  • Use keyword research tools to find matching terms and filter for "review"
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TNA Keywords

  • Stands for Trust and Authority keywords
  • Target informational topics related to a product or category
  • May not directly contribute to revenue, but can build trust and authority with audience
  • Find TNA keywords by searching for related seed keywords and filtering for low difficulty questions
  • Use keyword research tools or free keyword generators to find TNA keywords

Watch the video on YouTube:
Keyword Research for Affiliate Marketing Sites [3.2] - YouTube

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