Keyword Research for Blog Posts - Finding Topic Ideas and Optimizing Blogs for SEO

Last updated: Jun 22, 2023

The video is about how to do keyword research for blog posts, find topic ideas, and optimize blog posts for SEO using tools like Keywords Everywhere and Google Search Console.

The video is about how to do keyword research for blog posts and optimize them for SEO. The speaker uses an example of a blog post on YouTube advertising costs and shows how to use keyword research tools like Keywords Everywhere and Google Search Console to find relevant keywords and topics to write about. The speaker emphasizes the importance of keeping blog posts updated and relevant to improve their SEO ranking. The video also covers how to use long-tail keywords and Google Keyword Planner to find topic ideas for blog posts.

  • The video is about keyword research for blog posts.
  • The goal is to come up with different blog post ideas and optimize them for SEO.
  • The example used is a blog article on YouTube advertising costs.
  • Updating your content a couple of times a year is a good practice.
  • Use keyword research tools like Google Keyword Planner, Keywords Everywhere, and Keyword Surfer to find relevant keywords and topics.
  • Optimize your blog posts for SEO by using relevant keywords, header tags, internal and external links, and descriptive file names and alt tags for images.
  • Use Google Search Console to analyze your blog's performance and identify areas for improvement.

Keyword Research for Blog Posts - Finding Topic Ideas and Optimizing Blogs for SEO - YouTube

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Introduction

  • The video is about keyword research for blog posts.
  • The goal is to come up with different blog post ideas and optimize them for SEO.
  • The example used is a blog article on YouTube advertising costs.
  • The blog post relevance is key to driving clicks and impressions.
  • Updating your content a couple of times a year is a good practice.
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Using Keyword Research Tools

  • Use a keyword research tool to come up with a list of keywords.
  • Write comprehensive and detailed blog posts covering that topic.
  • Blog post relevance is key to driving clicks and impressions.
  • Use a tool like Keywords Everywhere to find topics related to YouTube advertising.
  • Keyword Surfer gives a ton of different keywords as well.
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Optimizing Existing Blog Posts

  • Use Google Search Console to find relevant keywords for your blog articles.
  • Use a keyword research tool to come up with a list of keywords.
  • Write comprehensive and detailed blog posts covering that topic.
  • Blog post relevance is key to driving clicks and impressions.
  • Updating your content a couple of times a year is a good practice.
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Keyword Research for Blog Posts - Finding Topic Ideas and Optimizing Blogs for SEO - YouTube

Using Google Search Console

  • Use Google Search Console to find relevant keywords for your blog articles.
  • Use a keyword research tool to come up with a list of keywords.
  • Write comprehensive and detailed blog posts covering that topic.
  • Blog post relevance is key to driving clicks and impressions.
  • Use a tool like Keywords Everywhere to find topics related to YouTube advertising.
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Finding Topic Ideas through Keyword Research

  • Use Google Keyword Planner to enter keywords related to your blog topic.
  • Refine keywords to find more specific and relevant ideas.
  • Look for trending topics and ideas that are not too specific.
  • Use negative keywords to exclude irrelevant ideas.
  • Use chat GPT to generate content ideas and long-tail keywords.
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Optimizing Blog Posts for SEO

  • Use Google Search Console to analyze your blog's performance and identify areas for improvement.
  • Use relevant keywords in your blog post's title, meta description, and content.
  • Use header tags (H1, H2, H3) to structure your content and make it easier to read.
  • Include internal and external links to improve your blog's authority and credibility.
  • Optimize your images by using descriptive file names and alt tags.
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Using Keyword Planner to Find Relevant Keywords

  • Enter a specific keyword related to your blog topic.
  • Refine keywords to find more specific and relevant ideas.
  • Sort keywords by relevance and average monthly searches.
  • Use the questions section to find common queries related to your topic.
  • Use the drop-downs to find more specific and relevant questions.
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Using Chat GPT to Generate Content Ideas

  • Use chat GPT to generate content ideas and long-tail keywords.
  • Use the long-tail keywords available in Keywords Everywhere.
  • Copy and paste the keywords into a spreadsheet to organize your ideas.
  • Use the spreadsheet to create an outline for your blog post.
  • Focus on the marketer's perspective when writing your blog post.
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Using Google Search Console for Keyword Research

  • Enter specific page as a filter in Google Search Console to see all search terms driving clicks and impressions to the page.
  • Use this to find more keywords to target within existing article.
  • Find separate keywords to target with a separate article by looking at total impressions.
  • Use filters to find different search terms not related to YouTube to write about separately.
  • Find all sorts of different ideas and questions to turn into blog articles.
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Using Keyword Research Tools for Blog Post Ideas

  • Use keyword research tools like Keywords Everywhere and Google Keyword Planner to find keywords to turn into topics.
  • Use the "People Also Ask" section for specific keywords to see what's already ranking.
  • Don't be afraid to use a tool like Chat GPT to find long tail keyword ideas.
  • Write really relevant and comprehensive blog posts for those topics.
  • Find more relevant keywords for existing blog articles using Google Search Console.
  • Find other topic ideas to cover in separate articles.

Watch the video on YouTube:
Keyword Research for Blog Posts - Finding Topic Ideas and Optimizing Blogs for SEO - YouTube

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