Keyword Research Tutorial for 2023 (Dominate ANY Niche)

Last updated: Jan 1, 1970

The video is a tutorial on how to do keyword research in 2023 to rank for more keywords and make more money in various niches, covering topics such as search intent, transactional versus informational content, and different types of keywords.

The video is a tutorial on how to do keyword research in 2023 to dominate any niche and make more money online. The speaker covers over 20 niches, including food blogs, travel blogs, AI blogs, home, outdoor, software, van life, crypto, sports, insurance, dogs, cats, and hamsters. The tutorial covers how to find new affiliate keywords, high volume keywords for ad revenue, and how to see if you can rank for them. The speaker also discusses the psychology of search intent and the four types of keywords: informational, navigational, commercial, and transactional. The tutorial breaks down keyword research into seven parts and explains how to optimize transactional and informational content.

  • The tutorial covers over 20 niches for keyword research in 2023.
  • Understanding search intent is crucial to keyword research.
  • Transactional and informational content are both important for businesses.
  • There are three main types of keywords: head, body, and long-tail.
  • Keyword research tools can help businesses find new keywords, analyze competition, and track rankings.
  • Seed keywords are used to find informational intent keywords.
  • The keyword monetization matrix is a framework to think about keywords.
  • Timing is a hidden factor in keyword research.
  • Ahrefs is the best SEO tool for keyword research.

Keyword Research Tutorial for 2023 (Dominate ANY Niche) - YouTube

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Introduction

  • The video is a tutorial on how to do keyword research in 2023 to rank for more keywords and make more money in various niches.
  • The tutorial covers over 20 niches, including food blogs, travel blogs, AI blogs, home outdoor, software, van life, crypto, sports, insurance, dogs, cats, hamsters, and more.
  • The tutorial covers how to find new affiliate keywords, high volume keywords, and how to see if you can actually rank for them.
  • The tutorial covers how to speed up keyword research with AI tools and more.
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Keyword Research Fundamentals

  • Keywords are phrases that people use when searching for things online.
  • Understanding search intent is crucial to keyword research.
  • There are four types of search intent: informational, navigational, commercial, and transactional.
  • Informational and transactional search intent are the most important for businesses.
  • Businesses need to understand search intent to create content that meets users' needs.
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Transactional vs. Informational Content

  • Transactional content is optimized to encourage users to take action.
  • Transactional content follows a similar format, including best plus target keyword in a category, versus posts, and individual product reviews.
  • Informational content is broad and covers a wide range of topics.
  • Informational content can include how-to guides, tutorials, and educational content.
  • Businesses need to create both transactional and informational content to meet users' needs and drive traffic.
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Keyword Research Tutorial for 2023 (Dominate ANY Niche) - YouTube

Types of Keywords

  • There are three main types of keywords: head, body, and long-tail.
  • Head keywords are short and broad, with high search volume and high competition.
  • Body keywords are more specific and have lower search volume and competition.
  • Long-tail keywords are highly specific and have low search volume and competition.
  • Long-tail keywords are often easier to rank for and can drive highly targeted traffic.
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Keyword Research Tools

  • There are many keyword research tools available, including Google Keyword Planner, Ahrefs, SEMrush, and more.
  • Keyword research tools can help businesses find new keywords, analyze competition, and track rankings.
  • AI tools can help speed up keyword research and provide more accurate data.
  • Businesses should use a combination of keyword research tools to get the most comprehensive data.
  • Keyword research is an ongoing process, and businesses should regularly update their keyword strategy to stay competitive.
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Keyword Research

  • Seed keywords are used to find informational intent keywords.
  • Ideas posts are a type of informational intent keyword.
  • There are different types of informational intent keywords depending on the niche.
  • Keyword research helps in structuring content.
  • Keyword research helps in finding good keywords.
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Keyword Monetization Matrix

  • The matrix is a framework to think about keywords.
  • Monthly search volume is on the left column.
  • Competition is on the bottom axis.
  • Low volume posts are easy wins.
  • High volume info posts are brand builders.
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High Volume High Competition Keywords

  • These are the "Antiques of your Niche."
  • They are super competitive and have been around for a long time.
  • They are probably written by major media sites.
  • They are slightly out of reach for new bloggers.
  • Examples include best vacuum cleaner, best refrigerator, and best mattresses.
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Lower Competition Transactional Post

  • Competition might be a little bit higher, but they're lower volume.
  • They are emerging products.
  • They are not as competitive yet.
  • They are searched enough to make good money.
  • Examples include best modular sectional.
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Types of Keywords

  • There are two types of keywords: informational and transactional.
  • Beating out niche sites requires better keyword research, content, and link building.
  • Timing is a hidden factor in keyword research.
  • Keyword difficulty is a number from 0 to 100 based on the difficulty of the keyword.
  • Keyword research involves finding new and emerging products before big media sites do.
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Expertise and Personal Branding

  • Having a little bit of experience helps with keyword research.
  • Personal branding allows you to write about a lot of different things under one broad niche.
  • Think about what you know a lot about to get ahead in understanding the market.
  • Writing about things you know nothing about is harder.
  • Expertise in an area helps with keyword research.
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Using Ahrefs for Keyword Research

  • Ahrefs is the best SEO tool for keyword research.
  • Keyword Explorer gives search volume, difficulty, and metrics.
  • Matching terms tool shows everything that includes a specific word.
  • Keyword difficulty of 50s, 60s, or 70s is hard to rank for.
  • Keyword difficulty under 20 or 30 is easier to rank for.
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Transactional Affiliate Posts

  • Transactional affiliate posts can make money based on products and searches for products.
  • Matching terms tool shows different keywords that could be ranked for.
  • Keyword difficulty of 0 to 100 is based on the difficulty of the keyword.
  • Up trending search volume is a good sign.
  • Keyword research involves finding new and emerging products before big media sites do.
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Ranking Factors and Keyword Metrics

  • Authority sites like Forbes and Men's Health are strong indicators of a keyword's potential to rank.
  • Domain rating (DR) shows the strength of a website's authority, which is one of the two main ranking factors for Google.
  • URL rating (UR) measures the number of backlinks and domains linking to a specific article.
  • Estimated traffic levels and the number of individual keywords a post is ranking for are also important metrics to consider.
  • Low authority, low DR sites ranking on page one can be a good sign for a keyword's potential to rank.
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Timing and Keyword Difficulty

  • Timing is a crucial component in keyword research, as newer niches may have lower competition.
  • Keyword difficulty can be measured using tools like the matching terms tool.
  • Best crypto exchange is a highly competitive keyword with a difficulty score in the 70s and 80s.
  • Filtering by keyword difficulty can reveal easier opportunities, such as best crypto credit card or crypto IRAs.
  • Big media sites like Business Insider and Benzinga dominate highly competitive niches like crypto.
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Transactional Affiliate Posts

  • Transactional affiliate posts in pet niches like dog food and collars can be profitable.
  • The matching terms tool can reveal keyword difficulty, with best wet dog food having a difficulty score of 5.
  • High DR sites like Chewie and Pop Science can make it difficult to rank for competitive keywords.
  • Using SEO tools as a baseline and diving deeper than just the difficulty score is important in accurately assessing a keyword's potential to rank.
  • Filtering by a maximum difficulty score of 30 can reveal easier opportunities, such as dry shampoo for dogs with allergies or probiotics for dogs.
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Search Intent and Informational Content

  • Understanding search intent is crucial in creating informational content that ranks well.
  • Transactional keywords like "buy" or "best" indicate a user's intent to purchase, while informational keywords like "how to" or "what is" indicate a user's intent to learn.
  • Creating informational content that answers a user's query can lead to higher rankings and more traffic.
  • Tools like Google's People Also Ask feature can reveal related queries and help in creating comprehensive content.
  • Long-tail keywords can also be valuable in creating informational content that targets specific user queries.
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Keyword Research Tutorial for 2023

  • Identifying opportunities for profitable keywords
  • Expensive and highly searched keywords can make more money with affiliate commissions
  • Least competitive keywords may not be worth ranking for
  • Looking for opportunities in the pet niche
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Keyword Research for Dogs

  • Dogs are a tough niche due to high competition
  • Looking for less competitive keywords like dog clippers
  • Identifying top sites like petsradar.com
  • Exploring different dog-related keywords like dog crate and dog flea collar
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Keyword Research for Cats

  • Cats have similar keyword difficulty to dogs
  • Identifying low competition keywords like best cat food for sensitive stomach
  • Exploring top sites like catlycat.com
  • Looking at different cat-related keywords like cat harness and best cat flea collar
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Keyword Research for Hamsters

  • Hamsters are easier to rank for due to lower search volume
  • Identifying low competition keywords like best hamster cage and hamster food
  • Exploring top sites like nibblesandeats.com and hamstercare.com
  • Not limiting website to only hamster content for profitability
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Lightning Round: Transactional Posts

  • Identifying opportunities for profitable keywords in various niches
  • Quickly assessing if a keyword is a good opportunity or not
  • Examples include best outdoor electric grill for a patio or outdoor blog
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Keyword Research Tutorial for 2023

  • The video is a tutorial on how to do keyword research in 2023 to rank for more keywords and make more money in various niches.
  • The tutorial covers topics such as search intent, transactional versus informational content, and different types of keywords.
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Best Outdoor Electric Grill

  • The keyword has a difficulty of 16 and a traffic potential of 11,000 per month.
  • The competition is not too bad, with low domain authority sites ranking on page one.
  • Writing a bunch of recipes about outdoor stuff and looking for longer tail versions of grills can help rank for this keyword.
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Best Contact Lenses

  • The keyword has a difficulty of 16 and a volume of 4.9, mostly searched in the US.
  • Low authority sites are ranking on page one with really no backlinks to the article.
  • Writing about expensive glasses and contacts can help find related keywords.
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Beekeeping Starter Kit

  • The keyword has an easy difficulty of 6 and a traffic potential of 1.8K.
  • Tractor Supply is ranking number one and it is easy to rank for with low authority sites ranking on page one.
  • Writing about Tractor Supply things can make a lot of affiliate money in the beekeeping niche.
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RV Solar Panel Kits

  • The keyword has a traffic potential of 15K, good search volume, and low to medium difficulty.
  • Low authority sites are ranking on page one, making it a good opportunity.
  • Looking at best RV and using the matching terms tool can find more opportunities.
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Ranking for Transactional Content

  • One of our BGE students is ranking in the third spot for a transactional post and getting 1800 visits a month.
  • He is outranking big brands like Men's Health and Android Central because of his well-structured article.
  • Transactional posts like best of product roundups can make affiliate revenue when doing keyword research.
  • Table of contents, ad revenue, and product pros and cons are some of the features that make a transactional post great.
  • Starting with transactional posts is a good way to make money quickly.
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Informational Content for Bulk Traffic

  • Ideas posts are the starting point of search intent and the marketing funnel.
  • People search for general ideas when they want to get some information and are not ready to buy something.
  • Keyword research for informational content can be done using tools like Ahrefs.
  • Living room ideas, patio furniture ideas, and kitchen ideas are some examples of informational content.
  • Parties and food are popular topics for ideas posts.
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Easy Ideas Posts for Ad Revenue

  • Birthday party ideas, graduation cakes, and personalized gifts are some of the easiest ideas posts to rank for.
  • Party planning is a good niche to dominate because it is relatively easy.
  • Amazon links, Etsy, and Uncommon Goods are some of the sites that can be used for affiliate revenue.
  • 40th birthday and 50th birthday are popular topics for ideas posts.
  • Easy-to-rank-for ideas posts can be a good source of ad revenue.
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Search Intent and Keyword Difficulty

  • Search intent is the reason behind a search query.
  • Keyword difficulty is a measure of how hard it is to rank for a particular keyword.
  • Keyword research for transactional and informational content requires different approaches.
  • Keyword difficulty of 30 is a good starting point for informational content.
  • Keyword research for transactional content requires a focus on specific products and their features.
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Informational Intent of Your Niche

  • Not every niche will have informational posts, but there will be other seed key phrases to look for.
  • For example, in the fitness niche, workouts and exercises are the most searched for informational intent.
  • Use SEO tools to find matching terms and difficulty levels.
  • Difficulty levels under 25 can reveal opportunities.
  • Examples of matching terms include deltoid workouts, thigh workouts, and slam ball workouts.
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Transactional versus Informational Content

  • Transactional content is focused on selling a product or service.
  • Informational content is focused on providing information to the reader.
  • Keyword research for transactional content should focus on product names and features.
  • Keyword research for informational content should focus on matching terms and difficulty levels.
  • Transactional content is typically more competitive than informational content.
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Types of Keywords

  • Short-tail keywords are one or two words and are more competitive.
  • Long-tail keywords are longer phrases and are less competitive.
  • Seed keywords are the main keywords for a niche.
  • Matching terms are related keywords to the seed keyword.
  • Keyword difficulty is a measure of how hard it is to rank for a keyword.
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Finding Opportunities in Your Niche

  • Look for pockets of opportunity in your niche.
  • Use SEO tools to find matching terms with low difficulty levels.
  • Focus on informational content to find less competitive keywords.
  • Examples of opportunities include gluteus minimus exercises and pheasant recipes.
  • Food blogging can be easier than other niches due to the abundance of recipes.
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Food Niche Keyword Research

  • Food blogs have recipes and informational content.
  • Use keyword tools to find matching terms for recipes and informational content.
  • Difficulty level can be adjusted to find easier keywords to rank for.
  • Large media sites dominate in popular niches like technology, software, and business.
  • Difficulty level can be adjusted to find easier keywords to rank for.
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Technology Niche Keyword Research

  • Use "how plus the product" to find informational content keywords.
  • Difficulty level can be adjusted to find easier keywords to rank for.
  • There are endless amounts of informational content for technology products.
  • Low domain rating sites can be targeted for easier ranking.
  • Use "how plus your niche or plus a product" to write informational keyword articles.
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Informational Content Keyword Research

  • Use keyword tools to find matching terms for informational content.
  • Difficulty level can be adjusted to find easier keywords to rank for.
  • Use "how plus the product" to find informational content keywords.
  • There are endless amounts of informational content for various niches.
  • Low domain rating sites can be targeted for easier ranking.
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Pool, Sauna, Hot Tub, Spa Niche Keyword Research

  • Use keyword tools to find matching terms for pool, sauna, hot tub, spa niche.
  • Difficulty level can be adjusted to find easier keywords to rank for.
  • Use the term by itself without "best" or "how to" to find popular keywords.
  • Low domain rating sites can be targeted for easier ranking.
  • There are endless amounts of informational content for pool, sauna, hot tub, spa niche.
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Types of Keywords: Informational vs Transactional

  • Seed keywords are used to do keyword research and determine if a keyword can be ranked based on competition.
  • Transactional keywords are used to create money-making posts.
  • Informational keywords are used to support transactional content.
  • 75% of content should be informational, while 25% should be transactional.
  • Keyword research should be done to find the best keywords for both types of content.
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Using Google Trends for Keyword Research

  • Google Trends can be used to find rising keywords in a niche.
  • Seed keywords with variations such as "best" can be used to find new products and emerging trends.
  • Timing is important in finding opportunities before others do.
  • Competitive analysis can also be done using Google Trends.
  • Putting in a website in the format "site:website space best" can show the best content on a website in the past week or month.
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Using Ahrefs for Competitive Analysis

  • Ahrefs is a paid SEO tool that can be used for competitive analysis.
  • It can show a competitor's top pages and new content.
  • The basic plan costs $99 per month.
  • It is recommended to pay for at least one month to do keyword research for six months.
  • Ahrefs can also be shared with someone else.
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Other Methods for Keyword Research

  • Reverse engineering Google search can be used to find the best content on a website in the past week or month.
  • Using Google Autocomplete can show related keywords and questions.
  • Using Google Search Console can show the keywords that a website is already ranking for.
  • Using social media platforms can show what people are talking about in a niche.
  • Using forums and Q&A sites can show what questions people are asking in a niche.
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Using Free Tools for Keyword Research

  • You can use Google's free Keyword Planner for search volume forecasts and cost per click information.
  • Answer the Public is a free tool that provides topical authority ideas and different keyword ideas.
  • Jet GPT is a good tool for generating keyword ideas in a specific niche.
  • Ahrefs has a free keyword generator, but it is more limited than the paid version.
  • Free tools are limited, and investing in a paid tool for keyword research is recommended for businesses.
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Understanding Search Intent

  • Aim for a 75-25 ratio of informational to transactional keywords.
  • Write for humans first and search engines second.
  • Optimize on-page SEO using a content assembly line method.
  • Internal linking should be natural.
  • Understand the keyword's meaning and search intent to write content that meets the user's needs.
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Using Surfer SEO for Content Optimization

  • Surfer SEO identifies good keywords to include in the article and optimizes content using AI and machine learning.
  • It suggests the length of the article, the number of headings, and the frequency of keyword variations.
  • Surfer SEO helps to understand the competition and track progress over time.
  • Grammarly can help speed up the content creation process.
  • Assemble content instead of just writing it.
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Validating Keyword Research with Competitive Analysis

  • Use the site colon plus the website to analyze the competition and see what is currently ranking.
  • Doing competitive analysis helps to validate keyword research.
  • Investing in a paid tool for keyword research is recommended for businesses.
  • Surfer SEO helps to understand the competition and track progress over time.
  • Use Surfer SEO to analyze the competition and make decisions about content length and optimization.
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Using Surfer SEO for Keyword Research

  • Check the Content score at the top and aim for 70 or higher.
  • Surfer SEO tells you how many words your article needs to be and the number of headings and images it should have.
  • Use semantic keywords to rank for one keyword but also include related keywords in your article.
  • Use the Outline Builder to see examples of what's ranking and optimize your content accordingly.
  • Surfer SEO is a recommended website tool to use every month for in-depth content creation.
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Using Content at Scale for Faster Content Creation

  • Content at Scale is an AI tool that writes almost everything for you.
  • Create projects based on your website and give context for the content you want to create.
  • Content at Scale adds headings and a table of contents to make content creation easier.
  • Optimize the content by updating it and using Surfer SEO for SEO optimization.
  • Content at Scale is the fastest way to create content because it uses AI and passes AI content detection tools.

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Keyword Research Tutorial for 2023 (Dominate ANY Niche) - YouTube

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