Link Building Secrets with Kasra Dash (Craig Campbell's Digital Marketing Podcast)

Last updated: Jun 21, 2023

The video is an interview with Kasra Dash, an SEO expert, discussing his journey from working at an agency to becoming a successful freelancer and affiliate marketer, and sharing tips on link building and SEO strategies.

The video is an interview with Kasra Dash, founder of FatRank, a digital marketing agency. Kasra talks about his journey from being a web developer to becoming an SEO expert and affiliate marketer. He shares his insights on link building and content creation, and how he has built over 650 rank and rent websites and gambling affiliate sites in just five to six years. He also discusses the differences between local SEO and affiliate SEO, and the importance of analyzing Google algorithm updates and learning from failures. The interview provides valuable tips and advice for those looking to succeed in the digital marketing industry.

  • Kasra Dash is an SEO expert and affiliate marketer.
  • He learned a lot about links and content and now has over 650 Rank and Rent websites and gambling affiliate sites.
  • Kasra realized there was a higher skill gap in affiliate marketing compared to local websites.
  • Rank and rent websites involve renting out a website to a business in a specific location.
  • Good quality content writer is important to fill the page with nlps and entities.
  • Hosting is important as websites start getting more traffic.
  • Link building is still important for SEO.
  • Some link building strategies are considered low-quality and can harm SEO.
  • Building personal brand and exposure is important for link building.

Link Building Secrets with Kasra Dash (Craig Campbell's Digital Marketing Podcast) - YouTube

Link Building Secrets with Kasra Dash (Craig Campbell

Introduction and Background

  • Kasra Dash is an SEO expert and affiliate marketer.
  • He started as a web developer and accidentally got into SEO.
  • He worked at an SEO agency for a year and then switched to freelance work.
  • He learned a lot about links and content and now has over 650 Rank and Rent websites and gambling affiliate sites.
  • He has been in the industry for five to six years.
Link Building Secrets with Kasra Dash (Craig Campbell

Leaving the Agency and Becoming a Freelancer

  • Kasra realized there was a higher skill gap in affiliate marketing compared to local websites.
  • He learned a lot quicker and failed a lot quicker in affiliate marketing.
  • He analyzed all the Google algorithm updates every few months.
  • He believes the most important thing in SEO is going back in and fixing the changes.
  • Google will reward you if you don't give up.
Link Building Secrets with Kasra Dash (Craig Campbell

Other Ways to Make Money in SEO

  • There are more ways to make money than sitting in an agency.
  • There are many other ways to utilize your time and effort.
  • Freelancing and affiliate marketing are two options.
  • Rank and rent websites are another option.
  • There is a lot of money to be made in the gambling affiliate industry.
Link Building Secrets with Kasra Dash (Craig Campbell

Link Building Secrets with Kasra Dash (Craig Campbell's Digital Marketing Podcast) - YouTube

Rank and Rent Websites

  • Kasra has over 650 Rank and Rent websites.
  • Rank and rent websites involve renting out a website to a business in a specific location.
  • The website ranks for local keywords and the business pays a monthly fee to rent the website.
  • Rank and rent websites can be a great source of passive income.
  • They require a lot of work upfront but can pay off in the long run.
Link Building Secrets with Kasra Dash (Craig Campbell

Link Building Strategies

  • Good quality content writer is important to fill the page with nlps and entities.
  • Correlating the page to the actual syrup is the most important part.
  • Links are extremely important and different for different sites.
  • Accreditations are needed in some cases for links.
  • E-A-T or trust signals matter and help the website.
Link Building Secrets with Kasra Dash (Craig Campbell

Building 650 Websites

  • Hosting is important as websites start getting more traffic.
  • Good quality content writer is important to fill the page with nlps and entities.
  • Correlating the page to the actual syrup is the most important part.
  • E-A-T or trust signals matter and help the website.
  • Delegating work to others is important to cut down the cost.
Link Building Secrets with Kasra Dash (Craig Campbell

Mistakes in Link Building

  • Hosting all websites on one server is a mistake.
  • Not having a good quality content writer is a mistake.
  • Not correlating the page to the actual syrup is a mistake.
  • Thinking that hitting some citations and guest posts will rank the site is a mistake.
  • Not incorporating E-A-T or trust signals is a mistake.
Link Building Secrets with Kasra Dash (Craig Campbell

Importance of E-A-T or Trust Signals

  • Having a good quality content writer is important.
  • Correlating the page to the actual syrup is important.
  • Accreditations are needed in some cases for links.
  • Putting a face to the brand or website is important.
  • E-A-T or trust signals matter and help the website.
Link Building Secrets with Kasra Dash (Craig Campbell

Importance of Having a Good Team and Similar Systems

  • Need a good team that will follow an SLP.
  • Systems and staff are important for managing multiple websites.
  • Having similar systems and plugins across all websites saves time.
  • Updating plugins and WordPress versions can cause issues if not managed properly.
  • Using only free plugins and strict Sops can help avoid issues.
Link Building Secrets with Kasra Dash (Craig Campbell

The Importance of Keeping Plugins to a Minimum

  • Using too many plugins can cause issues and make websites unmanageable.
  • Keeping plugins to a minimum can help avoid issues.
  • Using free plugins can help avoid issues with updates.
  • Plugins should be updated regularly to avoid issues.
  • Using a plugin to make a website mobile-friendly is important.
Link Building Secrets with Kasra Dash (Craig Campbell

The Importance of Link Building

  • Link building is still important for SEO.
  • There are many different ways to build links.
  • Guest posts, digital PR, and edits are all common link building strategies.
  • Building personal brand and exposure is important for link building.
  • Working with reputable link building vendors is important.
Link Building Secrets with Kasra Dash (Craig Campbell

The Importance of Avoiding Low-Quality Link Building Strategies

  • Some link building strategies are considered low-quality and can harm SEO.
  • Money robot blasts are an example of a low-quality link building strategy.
  • Working with reputable link building vendors is important to avoid low-quality strategies.
  • Building high-quality links takes time and effort.
  • Link building should be done in a natural and ethical way.
Link Building Secrets with Kasra Dash (Craig Campbell

Link Building Strategy

  • Consultation reveals overspending on links and content.
  • Focus on one sub subject at a time to rank faster.
  • Break down website into three different parts for content and backlinking.
  • Dominate on one niche to get past the 40 wall and rank quicker.
  • Local requires citations, power, relevance, and certification.
Link Building Secrets with Kasra Dash (Craig Campbell

Tiered Link Building

  • Guest posts without tiered link building may not see results.
  • Build tier two links to index backlink profile.
  • Guest posts have low power and need tiered link building.
  • Beat competitors with tiered link building strategy.
  • Building more guest posts is not cost-effective.
Link Building Secrets with Kasra Dash (Craig Campbell

Automation and Tools

  • Money Robot and other automation tools serve a purpose in the industry.
  • Automation can be useful for repetitive tasks.
  • Manual link building is still necessary for quality and relevance.
  • Tools like Ahrefs and SEMrush are useful for research and analysis.
  • Use tools to find opportunities and analyze competitors.
Link Building Secrets with Kasra Dash (Craig Campbell

Freelancing and Affiliate Marketing

  • Freelancing allows for more control and flexibility.
  • Affiliate marketing can be more profitable than client work.
  • Building relationships and networking are important for success.
  • Focus on providing value and solving problems for clients.
  • Stay up to date with industry changes and adapt accordingly.
Link Building Secrets with Kasra Dash (Craig Campbell

Tiered Link Building

  • Money robot and GSA have a place in the industry for indexation of links.
  • Tiered link building is recommended for powering up guest posts.
  • Three or four links are recommended for each initial five guest posts.
  • Link inserts are used for tiered links.
  • Quality links are necessary for ranking guest posts for more keywords.
Link Building Secrets with Kasra Dash (Craig Campbell

Powering Up Guest Posts

  • Powering up guest posts is important for quicker indexing and indirectly powering up the money site.
  • Referring domain counts of tier 2 links are looked at for quality.
  • Guest posts should not just be built, they should be powered up.
  • Having more bots or crawlers going through to the guest post will indirectly power up the money site.
  • There is a massive indexing issue at the minute on Google.
Link Building Secrets with Kasra Dash (Craig Campbell

Looking for Edits

  • Dr manipulation is common in websites.
  • Dr is still a good metric to look at.
  • Link insurgents or the niche are not going to pass the same amount of power.
  • Guest posts can build more relevance and allow for content selection.
  • Link inserts have their own pros and cons.
Link Building Secrets with Kasra Dash (Craig Campbell

Metrics for Tiered Links

  • Relevance and traffic are important for edits.
  • Dr manipulation is common in websites.
  • Dr is still a good metric to look at.
  • Link insurgents or the niche are not going to pass the same amount of power.
  • Guest posts can build more relevance and allow for content selection.
Link Building Secrets with Kasra Dash (Craig Campbell

Types of Links

  • Guest posts only link through to your website, while niche edits might link through to two or three different websites.
  • Google News doesn't provide much of a ranking boost, but it helps massively for indexing.
  • PR blasts can be used to boost referring domains, which is a big thing for ranking.
  • Link velocity is important, and negative link velocity can diminish your website's ranking.
  • PR helps improve your brand and can be seen as another version of Trustpilot.
Link Building Secrets with Kasra Dash (Craig Campbell

Gray Area of Link Insertion

  • Link insertion is a gray area because there might be two, three, or four outbound links off of a page.
  • Guest posts only have one link, while niche edits might have multiple links.
Link Building Secrets with Kasra Dash (Craig Campbell

Google News and PR

  • Google News doesn't provide much of a ranking boost, but it helps massively for indexing.
  • PR blasts can be used to boost referring domains, which is a big thing for ranking.
  • PR helps improve your brand and can be seen as another version of Trustpilot.
Link Building Secrets with Kasra Dash (Craig Campbell

Testing and Link Velocity

  • Link velocity is important, and negative link velocity can diminish your website's ranking.
  • Testing is important to determine the effectiveness of different link building strategies.
  • Referring domains are a big thing for ranking, and PR blasts can be used to boost them.
Link Building Secrets with Kasra Dash (Craig Campbell

Link Building Frequency

  • Depends on the size of the website and competition in the niche.
  • If competitors are actively building links, you will need to as well.
  • It's rare to not need any links.
  • Most likely need links every month.
  • Quarterly or upfront payments may work for some.
Link Building Secrets with Kasra Dash (Craig Campbell

Topical Relevance

  • Google wants relevant links to your website.
  • Being in the same industry is not always necessary.
  • Home improvement or builder links can still be relevant for a plumber.
  • There is a finite amount of industry-specific links available.
  • Being a little more loose with link building can be necessary.
  • Acquiring relevant links takes time and effort.
Link Building Secrets with Kasra Dash (Craig Campbell

Link Building Strategies

  • Building power and guest posts are popular strategies.
  • Relevance is important, but not the only factor.
  • Link diversity is also important.
  • Acquiring links from different sources is beneficial.
  • Link building should be a continuous effort.
  • Quality over quantity is key.
Link Building Secrets with Kasra Dash (Craig Campbell

SEO and Link Building Tips

  • Focus on user experience and quality content.
  • Keyword research is important for targeting the right audience.
  • Stay up to date with Google algorithm updates.
  • Networking and building relationships can lead to link opportunities.
  • Track and analyze your website's performance regularly.
  • Be patient and persistent in your SEO and link building efforts.
Link Building Secrets with Kasra Dash (Craig Campbell

Importance of Power and Relevance in Link Building

  • Both power and relevance are important in link building.
  • Over-analyzing competitors' links can be counterproductive.
  • Non-relevant links can still help a website rank.
  • Choosing between a powerful non-relevant link and a relevant but less powerful link depends on the website's needs.
  • Getting the balance right between power and relevance is crucial for successful link building.
Link Building Secrets with Kasra Dash (Craig Campbell

Link Building Course: Link Building PhD

  • The course is called Link Building PhD and is available on internetmarketing.gold.
  • The course is designed for advanced users who want to scale out their link building efforts.
  • The course covers everything one needs to know about link building.
  • It teaches users how to acquire a PhD in links by the end of the course.
  • The course covers topics such as filters, scaling, and outreach.
Link Building Secrets with Kasra Dash (Craig Campbell

Choosing the Right Anchor Text for Link Building

  • Anchor text should be relevant to the content it is linking to.
  • Using exact match anchor text too frequently can be seen as spammy.
  • Using branded anchor text can help build brand recognition.
  • Variety in anchor text is important for a natural-looking backlink profile.
  • Using long-tail keywords in anchor text can help target specific search queries.
Link Building Secrets with Kasra Dash (Craig Campbell

Importance of Building Relationships in Link Building

  • Building relationships with website owners can lead to more opportunities for link building.
  • Networking with other professionals in the industry can also lead to link building opportunities.
  • Offering value to website owners can help build trust and lead to more link building opportunities.
  • Building relationships can also lead to guest posting opportunities.
  • Guest posting can be a valuable way to build backlinks and drive traffic to a website.
Link Building Secrets with Kasra Dash (Craig Campbell

Link Building Strategies

  • Discusses Dr. manipulation and Dr. spam scores in link building.
  • Advises on how to do outreach and pay for links.
  • Recommends contacting experts like Baby for outreach.
  • Explains the importance of Lincoln or sex Tierra glint building.
  • Provides information on what pages to hit and when to acquire links.
  • Discusses anchor text ratios, response pros, and cons.
Link Building Secrets with Kasra Dash (Craig Campbell

Contact Information

  • Provides contact information for consultancy on links.
  • Offers to answer questions through Twitter, LinkedIn, and WhatsApp.
  • Encourages people to reach out with any questions.
  • Shares that DMs are open for the next 10-15 days.
  • Explains that he is trying to build and get into speaking.
  • Announces that he will be speaking at Shanghai SEO in November.
Link Building Secrets with Kasra Dash (Craig Campbell

Speaking Opportunities

  • Discusses the importance of networking for success.
  • Shares that his network has helped him along the way.
  • Thanks Craig and Gary for their help in the past.
  • Names other people who have been like family to him.
  • Advises that your network is your net worth.
  • Shares that he is excited for his first speaking gig at Shanghai SEO.
Link Building Secrets with Kasra Dash (Craig Campbell

Closing Thoughts

  • Shares that he is thankful for the opportunities he has had.
  • Recalls attending a Mastermind event that helped him.
  • Thanks Craig for his help and support over the years.
  • Shares that he will never forget the Liverpool Mastermind event.
  • Encourages people to build their network and surround themselves with helpful people.
  • Ends the interview on a positive note.
Link Building Secrets with Kasra Dash (Craig Campbell

Importance of Taking Action and Networking

  • Advice to take action and network to progress in career.
  • Detaining the effort and cost is important.
  • Getting out of the comfort zone is necessary.
  • Creating own opportunities is crucial.
  • One conversation or trip can change the direction of the career.
Link Building Secrets with Kasra Dash (Craig Campbell

Kasra Dash's Journey and Achievements

  • Kasra Dash's journey from working at an agency to becoming a successful freelancer and affiliate marketer.
  • Sharing tips on link building and SEO strategies.
  • Started with designing a website for $60 and progressed to speaking on stages.
  • Has a vast amount of knowledge and experience in SEO.
  • Approachable and worth having a conversation with.

Watch the video on YouTube:
Link Building Secrets with Kasra Dash (Craig Campbell's Digital Marketing Podcast) - YouTube

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