Link Building Tactics No One is Talking About

Last updated: Jun 25, 2023

The video discusses untapped link building tactics, including guest post updates and redirect link building, and provides step-by-step instructions on how to implement them.

This video by Ahrefs was published on Oct 5, 2022.
Video length: 10:11.

The video discusses two link building tactics that are not commonly talked about.

The first tactic is guest post updates, where instead of creating new content for a website, you ask to update an existing page with quality backlinks. The second tactic is redirect link building, where you find pages with backlinks that redirect to irrelevant pages and ask the linking websites to link to your page instead.

The video provides step-by-step instructions on how to find opportunities for both tactics using tools like Ahrefs and how to pitch to the website owners.

  • Guest post updates allow you to update a page with quality backlinks, making your link more impactful.
  • Redirect link building involves finding pages with backlinks that redirect to irrelevant pages and asking for a link to your page instead.
  • Content Explorer is a tool that can help you find guest update prospects.
  • You can pitch guest post updates by finding the person in charge of the blog and highlighting the benefits for both parties.
  • The product feedback technique involves offering your product in exchange for feedback and potentially earning a link.
  • Using Google ads to earn links to link bait pages can help you become a part of the vicious cycle of SEO.
  • Optimizing stats pages can help you earn links and rank higher in the SERP.

Link Building Tactics No One is Talking About - YouTube

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Guest Post Updates

  • Typical guest posts come with a link, but the content will be on a new URL with little to no authority.
  • Guest post updates solve this problem by asking editors and owners of websites if you can update one of their pages.
  • You can cherry pick a page that already has quality backlinks pointing at it, making a link from that page more impactful.
  • To find guest update prospects, you can use a tool like Content Explorer, which is a searchable database with billions of pages of content and SEO metrics.
  • You can narrow in on pages that used to get a lot of traffic but then gradually decreased over time.
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Redirect Link Building

  • Redirect link building follows similar principles to broken link building, but instead of 404 pages, you're looking for 301s.
  • You find a page with backlinks that redirects to an irrelevant page and reach out to the people linking to that redirect and ask them to link to you instead.
  • When a page redirects to an irrelevant page, the context of backlinks pointing to the redirected page often won't make sense, which can help with your pitch angles.
  • Many people fix broken pages by redirecting them to irrelevant pages, which means that the opportunities are plentiful and flying under the radar.
  • To find opportunities, search for a competing domain in Ahrefs Site Explorer and go to the Best Buy links report.
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How to Find Guest Update Prospects

  • Use a tool like Content Explorer, which is a searchable database with billions of pages of content and SEO metrics.
  • Search for a keyword and add minus title colon keyword research to avoid competing pages.
  • Add a series of site operators to exclude websites that you don't want to guest post on.
  • Set a referring domains filter to show pages that have at least 50 referring domains.
  • Set a domain rating filter to a minimum value of 40.
Link Building Tactics No One is Talking About 005

Link Building Tactics No One is Talking About - YouTube

How to Pitch Guest Post Updates

  • Find the person who's in charge of the blog by going to their team page or LinkedIn employees page and looking for a content marketing manager, head of content, or whoever will be in charge of the blog.
  • Send them a pitch that highlights the benefits for both parties.
  • Mention that you've been in the SEO game for a while and can give their content a nice revamp.
  • Ask if you can work together on this.
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Redirect Link Building

  • Find a page with a lot of referring domains that redirects to a page on a different topic.
  • Check the previous version of the redirected page on archive.org to confirm the topic.
  • Look at the backlink profile of the redirected page and scan the anchor and surrounding text of backlinks to confirm the context.
  • If you have a page on the same topic as the original redirected page, the links could be good prospects for you.
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Product Feedback Technique

  • Find blog posts that are ranking for queries where your product isn't featured.
  • Reach out to the authors and offer them your product in exchange for feedback.
  • If they like your product, ask them for consideration to be included in their article.
  • You'll need to have a product and be confident that it's better than your competitors.
  • Start by brainstorming a list of queries where listicles mentioning your products will surface.
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Using Google Ads to Earn Links to Link Bait Pages

  • Buy your way to the top of the SERP with Google search ads to become a part of the vicious cycle of SEO.
  • You need to have content on a topic that naturally generates links and has some search demand.
  • Use Ahrefs Keywords Explorer to find relevant seeds and modifiers to search for queries.
  • Choose a query and hit the start button to see the top ranking pages.
  • Optimize stats pages to earn links.
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Conclusion

  • These link building tactics are untapped and can provide unique opportunities for building links.
  • Redirect link building can help you find good prospects for your pages.
  • The product feedback technique can help you get feedback on your product and potentially earn links.
  • Using Google ads to earn links to link bait pages can help you become a part of the vicious cycle of SEO.
  • Optimizing stats pages can help you earn links and rank higher in the SERP.

Watch the video on YouTube:
Link Building Tactics No One is Talking About - YouTube

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