3 Link Outreach Approaches: Which One’s Best? - 4.1. Link Building Course

Last updated: Jun 25, 2023

The video discusses three different approaches to link outreach, including the shotgun approach, sniper outreach, and the hybrid approach, and their pros and cons.

This video by Ahrefs was published on Jun 6, 2022.
Video length: 04:15.

The video is part of a Link Building Course and focuses on three different approaches to link outreach:

the shotgun approach, the sniper approach, and the hybrid approach. The pros and cons of each approach are discussed, and the video recommends the hybrid approach as the most effective for personalized outreach at scale. The video also emphasizes the importance of finding a good reason for contact and providing a value proposition that will resonate with a cold audience.

The next lesson will dive deeper into finding good reasons for contact and what value looks like when sending outreach emails with the hybrid approach.

  • The shotgun approach involves sending the same email to all prospects, while the sniper approach involves carefully selecting pages and websites to get links from and sending personalized emails.
  • The hybrid approach combines both methods by sending personalized emails to a large group of prospects based on a commonality among segments.
  • The anatomy of the email should be the same regardless of the approach used, and the hardest part of outreach is finding a good reason for contact and providing a value proposition that resonates with a cold audience.

3 Link Outreach Approaches: Which One’s Best? - 4.1. Link Building Course - YouTube

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Two Traditional Link Outreach Approaches

  • The shotgun approach involves sending the exact same email to all prospects with only the prospect's name personalized.
  • The main pro of this method is that it's fast because it removes the vetting stage of the link building process.
  • The cons of this method are that it can spam people, burn bridges or taint your brand's reputation, risk building links on sites you wouldn't typically want them on, and burn email addresses.
  • The sniper approach involves carefully picking pages and websites you want to get a link from and sending personalized emails where your first contact may be to start a conversation rather than to get a link.
  • The pros of this method are that you'll get better links, potentially start relationships that go beyond the one-off link, and your link acquisition rates will probably be higher.
  • The cons of this method are that it's not scalable at all, it can potentially take months to get a link, and it requires above-average skills in negotiation, persuasion, and actually understanding people's desires.
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The Hybrid Approach

  • The hybrid approach is a combination of the shotgun and sniper approaches.
  • You send emails to a large group of prospects, and the emails are personalized to a degree based on a commonality among segments, otherwise known as a linkable point.
  • The pros of this method are that you're able to send personalized emails at scale, and link acquisition rates from experience are typically in the 5 to 12 range.
  • The cons of this method are that it can be quite difficult to consistently find seed prospects that are actually good, meaning you need to be able to analyze data and creatively come up with angles which sometimes won't work.
  • Regardless of the approach you use, the anatomy of the email should more or less be the same.
  • The hardest part of outreach is finding a good reason for contact and providing a value proposition that will resonate with a cold audience.

Watch the video on YouTube:
3 Link Outreach Approaches: Which One’s Best? - 4.1. Link Building Course - YouTube

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