My Local SEO Predictions for 2023: How to Keep Your Business Ranking #1 On Google

Last updated: Jun 21, 2023

The video discusses local SEO predictions for 2023 and provides tips for businesses to adapt to changes in Google's algorithm, including focusing on quality over quantity and using visual content such as photos and videos to convey authenticity and improve rankings.

The video discusses local SEO predictions for 2023 and how businesses can keep their ranking #1 on Google. The speaker emphasizes the importance of quality over quantity in content creation and the need for authenticity through visual means such as photos and videos. The video also highlights the growing importance of short-form video content and the need for businesses to embrace it to stay ahead of the competition. The speaker suggests using the Soap technique to increase reach by publishing a single vertical video on multiple social media platforms.

  • Google rewards original and helpful content, and is hunting down low quality content.
  • Visual content such as photos and videos convey authenticity and improve rankings.
  • Video content is growing in popularity and is likely to be pushed further into Google local search results in 2023.
  • Business owners must be aware of changes in Google's algorithm to adapt and stay ahead of the curve.
  • Photos play a massive part in how your business is perceived and remain a very effective way to market your business.
  • AI tools have become available to businesses of all sizes and budgets.
  • Google will continue to prioritize local businesses in its search results.

My Local SEO Predictions for 2023: How to Keep Your Business Ranking #1 On Google - YouTube

My Local SEO Predictions for 2023: How to Keep Your Business Ranking #1 On Google 001

Quality over Quantity

  • Google's helpful content system rewards original and helpful content.
  • Google is hunting down low quality content in 2023.
  • Use original photos only and avoid using the same keywords repeatedly.
  • Answer questions using your unique expertise and write content for people first, optimizing for search engines second.
  • Don't just swap location names on pages targeting multiple locations.
  • Ensure your Google business profile is 100% filled out with up-to-date information.
My Local SEO Predictions for 2023: How to Keep Your Business Ranking #1 On Google 002

Authenticity through Visuals

  • Visual content such as photos and videos convey authenticity and improve rankings.
  • Google search results are now peppered with images and videos.
  • Google has introduced video verification for Google business profiles.
  • Customers can upload videos to local reviews on mobile through the Google Maps app.
  • YouTube is heavily pushing towards the creation of short form video content.
  • Create short, vertical videos using a smartphone and publish them on multiple social media platforms.
My Local SEO Predictions for 2023: How to Keep Your Business Ranking #1 On Google 003

Emphasis on Video Content

  • Video content is growing in popularity and is likely to be pushed further into Google local search results in 2023.
  • Short, vertical videos are the easiest to create and can be published on multiple social media platforms.
  • Imperfection equals authenticity, so don't worry about not having directing abilities.
  • Use the Soap technique to shoot once and publish everywhere.
  • Many platforms are currently prioritizing short form video content to attract more customers.
  • Business owners should understand the importance of creating videos to stay ahead of the competition.
My Local SEO Predictions for 2023: How to Keep Your Business Ranking #1 On Google 005

My Local SEO Predictions for 2023: How to Keep Your Business Ranking #1 On Google - YouTube

Adapting to Changes

  • Business owners must be aware of changes in Google's algorithm to adapt and stay ahead of the curve.
  • Resting on laurels is not an option.
  • Quality and authenticity through visual content will be key factors in local SEO rankings in 2023.
  • Use original photos, answer questions using unique expertise, and write content for people first.
  • Create short, vertical videos and publish them on multiple social media platforms.
  • Stay up-to-date with changes in Google's algorithm to keep your business ranking #1 on Google.
My Local SEO Predictions for 2023: How to Keep Your Business Ranking #1 On Google 006

Visual Content is Key

  • Photos play a massive part in how your business is perceived and remain a very effective way to market your business.
  • Google added a feature in its search results that helps people find local businesses through photos.
  • Google pushed image search a step further by introducing a new way to search the web which enables users to search text and images at the same time.
  • Photos should be a crucial aspect of your 2023 strategy as they will become increasingly indispensable if you want to be relevant for local keywords.
  • Google will try to find out if there is a restaurant nearby that serves the dish you are looking for if you upload a picture of it and add a location to your search.
My Local SEO Predictions for 2023: How to Keep Your Business Ranking #1 On Google 007

The Rise of Artificial Intelligence

  • AI tools have become available to businesses of all sizes and budgets.
  • Jab GPT is able to write content pages on any topic like a human and is likely to change the way we create content forever.
  • Despite some significant imperfections, many marketers have already embraced chat GPT and are using it on a daily basis to improve their local SEO.
  • Google doesn't seem entirely against AI-generated content.
  • The number of AI applications you can use for SEO purposes is increasing fast and will not slow down in 2023.
My Local SEO Predictions for 2023: How to Keep Your Business Ranking #1 On Google 008

Quality Over Quantity

  • Google's algorithm is becoming more sophisticated and is prioritizing quality over quantity.
  • Creating original quality content is more important than ever.
  • AI tools can help speed up your content workflows and still create original quality content in the process.
  • Surfer SEO is a tool that automatically pulls data from the top ranking pages based on your target keywords and makes recommendations for what content you should write if you want to rank for those keywords.
  • Adopting AI tools will make you more efficient and help you rank higher on Google.
My Local SEO Predictions for 2023: How to Keep Your Business Ranking #1 On Google 010

The Future of Local SEO

  • Google will continue to prioritize local businesses in its search results.
  • Businesses need to focus on building a strong online presence and optimizing their Google My Business listing.
  • Reviews and ratings will continue to be a crucial factor in local SEO.
  • Voice search will become more prevalent, and businesses need to optimize their content for voice search queries.
  • Video content will become increasingly important for local SEO.

Watch the video on YouTube:
My Local SEO Predictions for 2023: How to Keep Your Business Ranking #1 On Google - YouTube

Related summaries of videos: