Steal My Local SEO Process

Last updated: Jul 1, 2023

The video is about how to rank for a specific keyword on the local level using SEO, including tips on occupying as much SERP real estate as possible and utilizing directory websites.

This video by Nathan Gotch was published on Feb 14, 2023.
Video length: 18:48.

The video is about how to rank for a specific keyword, St Louis probate lawyer, on the local level using SEO.

The speaker shows how to analyze the search results, including advertising and local pack, and how to occupy as much SERP real estate as possible by ranking in directories and creating separate assets to support keywords.

The speaker also demonstrates how to use the SEO minion plugin to extract people also ask queries and how to organize them to build out content on the local level.

  • The video explains how to rank for a specific keyword on the local level using SEO.
  • The keyword used as an example is St Louis probate lawyer.
  • Investing in SEO is better than investing in PPC for this keyword.
  • The goal is to occupy as much SERP real estate as possible.
  • Extract people also ask queries to create more content.
  • Use a keyword research template to organize the queries.
  • Focus on queries specific to the location being targeted.
  • Check for non-indexable content on the website.
  • Track keyword rankings and organic traffic to adjust strategy accordingly.

Steal My Local SEO Process - YouTube

Steal My Local SEO Process 001

Introduction

  • The video is about how to rank for a specific keyword on the local level using SEO.
  • The keyword used as an example is St Louis probate lawyer.
  • Investing in SEO is a better option than investing in PPC for this keyword.
  • The goal is to occupy as much SERP real estate as possible.
  • The video will focus on ranking in the local pack and traditional organic results.
Steal My Local SEO Process 002

Occupying SERP Real Estate

  • Advertising for the keyword is recommended to get above the fold visibility.
  • Ranking in the local pack is the top priority.
  • Ranking in traditional organic results is the second priority.
  • Ranking in directory websites is also important to occupy more SERP real estate.
  • John Fritz is an example of a lawyer who is dominating by occupying as much SERP real estate as possible.
Steal My Local SEO Process 003

Extracting People Also Ask Queries

  • Using the SEO minion plugin, extract all the people also ask queries from the search results.
  • These queries become opportunities to create more content.
  • Decide whether to answer the question on the page being ranked or create a separate page.
  • Look at the search results to determine if a separate asset is needed to support the keyword.
  • Eliminate irrelevant queries and focus on those relevant to the target location.
Steal My Local SEO Process 005

Steal My Local SEO Process - YouTube

Keyword Research Template

  • Use a keyword research template to organize the people also ask queries.
  • Decide whether to answer the question on the page being ranked or create a separate page.
  • Look at the search results to determine if a separate asset is needed to support the keyword.
  • Eliminate irrelevant queries and focus on those relevant to the target location.
  • Make sure to create content that is relevant and valuable to the user.
Steal My Local SEO Process 006

Targeting Local Queries

  • Focus on queries specific to the location being targeted.
  • Use directory websites to occupy as much SERP real estate as possible.
  • Answer local queries to build topical authority.
  • Run a crawl on the website to identify any issues.
  • Target local queries to build massive topical authority without extensive link building.
Steal My Local SEO Process 007

Non-Indexable Content

  • Check for non-indexable content on the website.
  • Use Screaming Frog to crawl the website and export the results.
  • Identify any strange occurrences, such as pages with no index tags.
  • Ensure that practice area pages are indexable.
  • Resolve issues with duplicate title tags and repeated phrases.
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Optimizing Title Tags

  • Ensure that each page targets one specific keyword phrase.
  • Include the name of the attorney or practice area in the title tag.
  • Avoid repeating phrases across multiple pages.
  • Use the law firm name at the end of the title tag.
  • Delete unnecessary content, such as "hello world" posts.
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Creating Unique Meta Descriptions

  • Create unique meta descriptions for each page.
  • Avoid using scraped or automated descriptions.
  • Write descriptions that accurately reflect the content of the page.
  • Include relevant keywords in the meta description.
  • Use the meta description to entice users to click on the page.
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Site Architecture and Basic Optimization

  • Build out site architecture based on keyword opportunities
  • Use clean URL structure that goes directly to the root
  • Keep title simple with primary keyword and law firm name
  • Generate custom meta descriptions, H1s, and first sentences using chat GPT
  • Repeat process for all pages
Steal My Local SEO Process 012

Unique Content and Page-Level Optimization

  • Make content unique relative to any other page on the site and any other website online
  • Use chat GPT to generate meta descriptions, H1s, and first sentences
  • Ensure meat of content is unique and specific to core area and practice
  • Eliminate non-value adding elements like random images and push important elements above the fold
  • Optimize page using Surfers
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Occupying SERP Real Estate

  • Utilize directory websites like Yelp, Avvo, and FindLaw
  • Claim and optimize Google My Business listing
  • Get listed in local directories and associations
  • Create social media profiles and post regularly
  • Encourage clients to leave reviews on Google and other directories
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Tracking and Analytics

  • Set up Google Analytics and Google Search Console
  • Track keyword rankings and organic traffic
  • Monitor and analyze user behavior on site
  • Use data to make informed decisions and adjust strategy accordingly
  • Continuously test and optimize for better results
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Improving Content for Local SEO

  • Word count is important for NLP optimization, aim for at least 1300 words.
  • Use existing keywords as seeds to create more content.
  • Optimize content with Surfer to improve performance.
  • Building out content using "people also" can help improve rankings.
  • Acquiring backlinks is important for taking rankings to the next level.
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Building Local Citations for Local SEO

  • Building more local citations can improve local pack performance and traditional organic results.
  • Use Bright Local to see which citations a business is missing.
  • Editorial link building can help dominate a keyword.
  • Minimal link building may be needed to rank, depending on the competition.
  • Proper on-page SEO and content development can carry gains far, with links taking it over the edge.

Watch the video on YouTube:
Steal My Local SEO Process - YouTube

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