Low Traffic? Fix it with Better Keyword Research

Last updated: Jun 21, 2023

The video discusses how to improve organic traffic from search engines by developing topical authority through keyword research and covering specific topics with sufficient depth and thoroughness.

The video discusses how to improve organic traffic from search engines like Google through better keyword research. The speaker emphasizes the importance of topical authority, which is achieved by covering a specific topic with enough depth that Google recognizes the website as an authority on that topic. The video then goes on to explain how to break down a niche into categories and subtopics, and how to use Google's "people also ask" feature to generate a list of potential queries to include in blog posts. By covering these queries in the content, websites can improve their topical authority and increase their organic traffic.

  • Organic traffic from search engines can be improved with better keyword research
  • Topical authority is important for ranking on search engines
  • Breaking down a niche into categories and subtopics is a good starting point for developing topical authority
  • Google provides information on search engine ranking pages for keyword research
  • Creating quality content and interlinking related articles is key to developing topical authority
  • Cluster related queries into a single article and interlink between articles to cover topics in depth
  • Writing for the reader and algorithm can be done simultaneously

Low Traffic? Fix it with Better Keyword Research - YouTube

Low Traffic? Fix it with Better Keyword Research 001

Introduction

  • Discussing the best way to get organic traffic from search engines
  • Importance of topical authority
  • Breaking down a niche into categories and subtopics
  • Developing depth of content and covering topics with sufficient thoroughness
Low Traffic? Fix it with Better Keyword Research 002

Topical Authority

  • Covering a topic with enough depth to be considered an authority on it
  • Content on a website speaks to its authority
  • Google gives preference to sites with topical authority
  • Developing topical authority is not an easy task
  • Breaking down a niche into categories and subtopics is a good starting point
Low Traffic? Fix it with Better Keyword Research 003

Keyword Research

  • Take hints from Google
  • Google provides information on the search engine ranking page
  • Use the "People also ask" section for keyword research
  • Google breaks down initial questions into other questions
  • End up with a huge web of different queries that people are searching
Low Traffic? Fix it with Better Keyword Research 005

Low Traffic? Fix it with Better Keyword Research - YouTube

Content Creation

  • Create a list of potential queries to include in a blog post
  • Make sure to cover specific queries in the content
  • Interlink between specific groupings or clusters of search queries
  • Developing topical authority takes time and effort
  • Creating quality content is key to developing topical authority
Low Traffic? Fix it with Better Keyword Research 006

Developing Topical Authority through Keyword Research

  • Use "People Also Ask" feature to find related questions
  • Google thinks questions are related based on user data
  • Writing for the reader and algorithm is not mutually exclusive
  • Covering a topic thoroughly helps both the reader and search engine
  • Linking to other articles that cover related topics is helpful
Low Traffic? Fix it with Better Keyword Research 007

Deciding Which Articles to Write

  • Not all search queries justify an individual article
  • Cluster related queries into a single article
  • Rank for individual queries within the article
  • Provide more helpful and concise information
  • Interlink related articles to cover topics in depth
Low Traffic? Fix it with Better Keyword Research 009

Interlinking Articles for Topical Authority

  • Interlinking connects all content together
  • Google needs to see related content on the website
  • Interlinking is key to developing topical authority
  • Link between articles wherever it makes sense
  • Disorganized web of links is better than strict siloing
Low Traffic? Fix it with Better Keyword Research 010

Conclusion

  • Developing topical authority through keyword research and thorough coverage of topics is key to improving organic traffic from search engines
  • Deciding which articles to write and interlinking related articles is important for covering topics in depth and providing helpful information to readers
  • Writing for the reader and algorithm is not mutually exclusive and can be done simultaneously
Low Traffic? Fix it with Better Keyword Research 011

Don't Worry About Competition or Search Volume

  • Articles may be too competitive or have low search volume, but it's not a major concern.
  • Analysis should still be done to ensure low competition or competition that can be won with enough authority.
  • Some articles will have more search volume than others, but the authority gained from writing them outweighs only going for perfectly fitting articles.
  • Long tail keywords were previously focused on due to low competition, but search volume is often unknown and can still bring in views.
  • Don't write a huge cluster of content on a topic that only four people in the world would search for.
Low Traffic? Fix it with Better Keyword Research 013

Develop Authority and Cover Specific Topics

  • Don't write unnecessary articles that won't make a difference, such as lubricating the chain on a specific model of bicycle.
  • Some queries will be extremely competitive, but not having the answer on your website will hurt your authority.
  • Writing a complete road bicycle maintenance guide or schedule will help develop authority for the whole topic of road bicycle maintenance.
  • As you continue to build authority on your website, it could help larger topics end up ranking.
  • Every authoritative website started somewhere, so start building real authority now.
  • Check out other videos on the channel for more help with succeeding as a content creator.

Watch the video on YouTube:
Low Traffic? Fix it with Better Keyword Research - YouTube

Related summaries of videos: