Marketing Mistakes You (Probably) Don't Know You're Making

Last updated: Jun 24, 2023

This video is about common marketing mistakes that businesses make, such as not having a clear long-term strategy, not being able to handle an increase in leads, and targeting too broad of an audience.

This video by Exposure Ninja was published on Mar 13, 2023.
Video length: 10:48.

This video from Exposure Ninja discusses common marketing mistakes that businesses may not be aware they are making.

The video emphasizes the importance of planning and having a clear long-term strategy in order to avoid hindering business growth. It also highlights the need for a website that is easily editable and updatable, as well as the importance of having processes and capacity in place to handle an increase in leads. The video also touches on the mistake of targeting too broad of an audience and suggests narrowing down to a niche to achieve better results.

The importance of understanding the target audience and tailoring marketing strategies accordingly is emphasized.

  • Many businesses lack a clear long-term strategy in their marketing.
  • Some businesses struggle to handle an increase in leads generated from their marketing efforts.
  • Many businesses make the mistake of trying to target a broad audience.
  • Marketers often face conflicting information about which marketing channels to prioritize.
  • Setting clear long-term goals and targets for lead generation.
  • Differentiating between business competitors and online competitors.
  • Identifying components of the funnel that are not working.
  • Creating a clear plan and target audience for content marketing.

Marketing Mistakes You (Probably) Don't Know You're Making - YouTube

Marketing Mistakes You (Probably) Don

Section 1: Lack of Clear Long-Term Strategy

  • Many businesses lack a clear long-term strategy in their marketing.
  • This lack of planning can hinder business growth and cause problems in the future.
  • For example, having a hard-coded website makes it difficult to update and optimize for SEO.
  • Not having a clear strategy also means missing out on collecting case studies and testimonials.
  • Planning ahead is crucial to ensure that your marketing efforts align with your business goals.
Marketing Mistakes You (Probably) Don

Section 2: Inability to Handle an Increase in Leads

  • Some businesses struggle to handle an increase in leads generated from their marketing efforts.
  • Without the proper processes and capacity, leads can go to waste.
  • It is important to prioritize leads and have the necessary resources to handle the increased demand.
  • Planning ahead and having the back-end systems in place is key to effectively manage leads.
  • Re-prioritizing leads and hiring new staff may be necessary to cope with the increased business.
Marketing Mistakes You (Probably) Don

Section 3: Targeting Too Broad of an Audience

  • Many businesses make the mistake of trying to target a broad audience.
  • This approach spreads resources thin and prevents effective targeting.
  • Narrowing down the target audience allows for more focused marketing efforts.
  • Identifying a niche audience that values your service can lead to higher prices and better results.
  • Talking to customers and conducting research can help identify the ideal target audience.
Marketing Mistakes You (Probably) Don

Marketing Mistakes You (Probably) Don't Know You're Making - YouTube

Section 4: Conflicting Information and Overwhelming Channels

  • Marketers often face conflicting information about which marketing channels to prioritize.
  • Trying to be on all platforms and targeting all channels can spread resources too thin.
  • Focusing on the channels that deliver the highest ROI is more effective.
  • Having a clear target audience makes it easier to choose the right channels and strategies.
  • Tailoring content and targeting relevant keywords based on the target audience leads to better traction.
Marketing Mistakes You (Probably) Don

Targeting the Right Audience

  • Setting clear long-term goals and targets for lead generation.
  • Defining the target audience and focusing on those most likely to buy.
  • Generating more leads by understanding the target audience.
  • Not wasting time on people who are unlikely to convert.
  • Having a clear strategy to reach the target audience.
Marketing Mistakes You (Probably) Don

Knowing Your Competitors

  • Differentiating between business competitors and online competitors.
  • Identifying online competitors through keyword searches.
  • Understanding the need to compete against online competitors differently.
  • Learning from industry disruptors and fast-growing brands.
  • Observing competitors' positioning, language, and messaging.
Marketing Mistakes You (Probably) Don

Fixing a Failing Funnel

  • Identifying components of the funnel that are not working.
  • Addressing issues such as unclear positioning, messaging, and calls to action.
  • Providing relevant content to guide potential customers towards conversion.
  • Using case studies, testimonials, and credibility triggers to build trust.
  • Implementing retention channels to keep existing customers engaged.
Marketing Mistakes You (Probably) Don

Improving Content Marketing Strategy

  • Creating a clear plan and target audience for content marketing.
  • Studying competitors' content strategies and messaging.
  • Using tools like SEMrush to analyze website traffic and keywords.
  • Signing up for competitors' mailing lists to study their email marketing.
  • Observing competitors' social media presence and messaging.

Watch the video on YouTube:
Marketing Mistakes You (Probably) Don't Know You're Making - YouTube

Related summaries of videos: