Meet The Team Behind Lasso | Affiliate Marketing Tool Designed To Boost Revenue

Last updated: Jun 30, 2023

This video is about introducing the team behind Lasso, an affiliate marketing tool designed to boost revenue, and discussing the new features they are implementing to improve the tool.

This video by Niche Website Builders was published on Feb 21, 2023.
Video length: 51:00.

This video is about the team behind Lasso, an affiliate marketing tool designed to boost revenue.

The video features Andrew and Jamie, who discuss the new features of Lasso and how it can help users make more money through affiliate marketing. They also talk about practical tips for structuring product reviews and using Lasso to track which products are generating the most revenue.

The video offers a special discount for Niche Website Builders listeners and is brought to you by Niche Website Builders, an agency dedicated to helping people build profitable content sites.

  • Lasso is an affiliate marketing tool designed to boost revenue.
  • It helps users monetize their websites at scale.
  • Lasso was created by a team of data engineers and developers.
  • The tool includes automation features to make affiliate marketing easier.
  • Lasso allows users to track which products and links are making money on their websites.
  • Lasso is implementing new features to improve the tool.
  • These features will help users make more money.
  • Users can integrate Lasso into their product and roundup reviews.
  • The tool allows users to see which pages and call-to-actions are generating revenue.

Meet The Team Behind Lasso | Affiliate Marketing Tool Designed To Boost Revenue - YouTube

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Introduction to Lasso

  • Lasso is an affiliate marketing tool designed to boost revenue.
  • It helps users monetize their websites at scale.
  • Lasso was created by a team of data engineers and developers.
  • The tool includes automation features to make affiliate marketing easier.
  • Lasso allows users to track which products and links are making money on their websites.
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New Features of Lasso

  • Lasso is implementing new features to improve the tool.
  • These features will help users make more money.
  • Users can integrate Lasso into their product and roundup reviews.
  • The tool allows users to see which pages and call-to-actions are generating revenue.
  • Users can move products around and A/B test different strategies to increase earnings.
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Background of Andrew and Jamie

  • Andrew, one of the creators of Lasso, was a data engineer for investment banks and iHeartRadio.
  • He started a personal finance site and eventually left his job to work on websites full-time.
  • Andrew built automation tools to monetize his sites at scale.
  • Jamie, another member of the team, started writing blogs and got into affiliate marketing.
  • Jamie has no background in the industry but has found success with affiliate marketing.
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Meet The Team Behind Lasso | Affiliate Marketing Tool Designed To Boost Revenue - YouTube

Overview of Lasso and its New Features

  • Lasso is an affiliate marketing tool created by a team of data engineers and developers.
  • The tool helps users monetize their websites and track revenue from different products and links.
  • New features are being implemented to improve the tool and increase earnings.
  • Users can integrate Lasso into their reviews and track which pages and call-to-actions generate the most revenue.
  • The tool allows users to move products and test different strategies to optimize earnings.
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Building a Database of Links

  • The team realized the need for a tool to manage affiliate marketing and monetization.
  • They built a database of all the links on their site to easily deploy monetization across the entire site.
  • This allowed them to monetize articles and track the performance of different links.
  • They found that adding display boxes to their sites improved click-throughs and sales.
  • The tool combines front-end features to drive sales with back-end automations to prevent loss of potential revenue.
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New Features of Lasso

  • Lasso started with a single display and expanded to include lists and comparison tables.
  • They focused on making the tables look great on mobile devices.
  • The team is excited about the upcoming beta release of a performance dashboard.
  • The performance dashboard will provide a comprehensive view of clicks, views, and conversions.
  • It will help users determine which call to action buttons or displays are most effective.
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Integration with Page Builders

  • Initially, Lasso did not support page builders like Elementor or Gutenberg.
  • However, they now support all page builders and seamlessly import legacy tools like Pretty Links.
  • Users can embed Lasso elements on pages built with any page builder.
  • This allows users to have visually appealing and functional pages while still utilizing Lasso's features.
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Introduction to Lasso and its Features

  • Lasso is an affiliate marketing tool designed to boost revenue.
  • The team behind Lasso is dedicated to improving the tool and implementing new features.
  • They prioritize customer support and have received positive feedback on Trustpilot.
  • Lasso offers a user-friendly interface and customizable CSS options.
  • The tool helps with quality control and saves time for niche site owners.
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Jamie's Involvement with Lasso

  • Jamie is a supporter of affiliate marketing over display ads.
  • He joined Lasso because he believes in the future of affiliate marketing.
  • Jamie appreciates the time-saving and money-making aspects of Lasso.
  • He was initially helped by the team for free and became an advocate of the product.
  • Jamie was impressed by the performance features of Lasso and decided to get involved with the marketing side.
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Implementing Performance Features on Niche Sites

  • Using Lasso's performance feature can help niche site owners make more money.
  • It allows for more effective updates and tweaks to pages.
  • Site owners can analyze the spare capacity and impact of their pages.
  • Lasso helps isolate the pages that bring in the most cash.
  • Implementing performance features can optimize revenue generation on niche sites.
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Testing and Optimization

  • Data and technology can be used to maximize earnings and increase the value of a page view.
  • AI and improving data can offset the challenges and make digital marketing tools more valuable.
  • Lasso allows A/B testing of product boxes and tables using Google Optimize.
  • Unique classes in Lasso's displays make A/B testing easy to deploy.
  • Templates within Lasso have design elements and call-to-actions that boost click-through rates.
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Content and Layout Optimization

  • Summaries at the top of product displays work well, followed by details.
  • Button copy like "Buy from Amazon" performs better than generic phrases like "Check price".
  • Design elements and layout should align with the intent of the content.
  • More words on a page doesn't necessarily mean better performance; hyper-focused content works well.
  • List displays in Lasso are scannable and optimized for Rich Snippets.
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Affiliate Program Integration

  • Lasso connects with affiliate programs through APIs.
  • Currently, Lasso has around 25 integrations, with more being added regularly.
  • Integrations are prioritized based on revenue, with the most profitable programs being added first.
  • Users can use Lasso for free until their desired integration is available.
  • The team aims to scale out integrations quickly.
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Integration with Stripe

  • The team is considering integrating Lasso with Stripe to track discount code usage.
  • They already have a stripe integration API for their own internal customer Dash.
  • If affiliate revenue is a large portion of a customer's revenue, they would prioritize integrating with platforms like Mediavine.
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Customizing Product Boxes

  • When creating a product box, you can customize it for each post or page.
  • You can change elements within the box, such as text or features, to match the content of the page.
  • Lasso provides support for customizations through Gutenberg, sidebar, or shortcode overrides.
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Benefits of Using Lasso Tables

  • Tables are used for single reviews and articles comparing multiple products.
  • Best buyer's guides typically include the top three products, capturing a wide variety of consumer segments.
  • Using a third option, even if it's a cheap option, can anchor expectations and encourage conversions for mid-priced or low-priced products.
  • Lasso tables provide clear signage, star ratings, and product schema to inform and trigger actions from users.
  • Product schema and pros/cons schema can be embedded instantly for each pick in a top buyer's guide.
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Increasing Conversions with Lasso Tables

  • By strategically placing the best product with high ratings at the top, conversions can be increased.
  • Using clear text and signage in the tables, users can be guided towards the desired product.
  • Product schema and pros/cons schema help users make informed decisions.
  • Embedding product schema and pros/cons schema can be done easily with Lasso tables.
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Setting up Lasso

  • Setting up Lasso is easy and can be done with just one click.
  • You can import your links from any tool into Lasso.
  • There is no need to worry about being locked into Lasso, as you can easily revert back if you don't like it.
  • Lasso allows for one-click import of all your links or you can import them item by item.
  • It is compatible with various affiliate marketing programs and offers versatility.
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No limitations on clicks

  • Lasso does not have any limitations on the number of clicks.
  • There are no restrictions based on the number of clicks you receive.
  • Whether you earn a lot or a little per click, it doesn't matter to Lasso.
  • Lasso's focus is on helping you make more money.
  • There are no limitations on the number of clicks you can receive.
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Structuring individual product reviews

  • There is a new feature in Lasso that generates an excerpt if a non-zero value is present.
  • This allows for an instant TLDR (too long, didn't read) summary of the entire review.
  • Quick and helpful summaries are important for Google, even if readers don't read the entire review.
  • The structure of individual product reviews typically includes a short introduction, pros and cons, discount codes, and a call to action.
  • Intros are still included in the reviews, but the focus is on providing a quick and helpful summary.
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Maximizing conversions with product schema

  • Product schema, including star ratings and pros and cons, can help maximize conversions.
  • Having star ratings and pros and cons displayed in search results can increase click-through rates.
  • Google often shows pros and cons in search results, especially for price-related queries.
  • Using schema to display pros and cons is recommended, as it provides additional information to users.
  • Maximizing conversions can be achieved through various methods, such as segmenting banners and adding custom values.
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Single Product Reviews

  • Single product reviews are more detailed and focused on one specific product.
  • Comparison posts have less space to discuss each product in detail.
  • Single product reviews allow for differentiation between products.
  • Auto-generated TLDRs can be used in single product reviews.
  • Adding TLDRs requires a process of going through and adding them to each section.
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TLDR and Audience Retention

  • YouTube has chapters that allow viewers to skip to specific parts of a video.
  • Google rewards articles that allow readers to easily skip to the information they need.
  • TLDRs should provide the necessary information for readers to serve their intent.
  • TLDRs should avoid fluff and provide value to readers.
  • Leaving the page for an affiliate link can still be a positive signal to Google.
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Roundup Pages Structure

  • Roundup pages should have a quick introduction that establishes expertise and likability.
  • Key differentiation points should be highlighted to help readers make value judgments.
  • Include a separate section for additional options not included in the top picks.
  • Avoid decision paralysis by minimizing the number of products included.
  • Consider the target audience and their specific needs when selecting products.
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Buying Guides and Considerations

  • For high-ticket products, buying guides should be placed above the product listings.
  • Buying guides provide information and considerations for readers before making a purchase.
  • Include pain points and explain why certain features are important in the buying guide.
  • Highlight the product with the best features in the buying guide.
  • Individual Lasso blocks can be used within the buying guide for specific product recommendations.
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Introducing the team behind Lasso

  • The video is about introducing the team behind Lasso, an affiliate marketing tool designed to boost revenue.
  • The team discusses the new features they are implementing to improve the tool.
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Adding products as best for different categories

  • The team discusses the challenge of adding products that are best for multiple categories.
  • They mention including long-tail keywords in the main body of the product review.
  • They suggest using product names in H2 and H3 headings to indicate the best use for different categories.
  • They believe that including long-tail keywords, even if not directly in a heading, should still help with ranking.
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Different approaches for gift sites

  • The team discusses the difference between Jamie's approach and Andrew's approach for gift sites.
  • Jamie goes into more detail and provides more information to help with the sale.
  • Andrew's gift site focuses on providing a list of items with a simple "click and buy" approach.
  • Andrew mentions the importance of having an odd number of items in the list and using data to determine the most clicked items.
  • They constantly update the list with new tests to ensure the best-performing items are at the top.
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Implementing testing and optimization for affiliate marketing

  • The team discusses the importance of testing and optimization in affiliate marketing.
  • They suggest using data to determine the best-performing products and constantly updating the list with new tests.
  • They emphasize the importance of user engagement and clicks in determining the best products.
  • They mention the challenge of determining the best products when there are multiple options and preferences.
  • They believe that if no one is clicking on a certain product, it may not be the best choice.
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Understanding the Target Audience

  • It's important to understand the target audience and their needs.
  • Even if you created the niche, you can still be wrong about what people want.
  • Data can support the right decision and help you serve the right intent.
  • Give people what they want, even if it's not the best in the universe.
  • Beginners often search for specific products and keywords.
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Testing and Optimizing Lasso Boxes

  • Testing different elements like button color and border color can impact click-through rates and conversions.
  • Examples of testing include Obama's campaign site using different button colors to increase sales.
  • For smaller websites, color may not make a significant difference.
  • Contrasting the button color with the website's main colors can help it stand out.
  • Focus on making it clear that the button is where the action happens.
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Using Images from Amazon and Overriding Them

  • No one gets kicked out of the Amazon affiliate program for using lasso.
  • Lasso pulls images from Amazon by default, but users can override them with their own images.
  • Uploading your own image can help avoid blurry or low-quality images from Amazon.
  • Overriding images in lasso has not caused any issues for customers.
  • Having your own image can also help with SEO in Amazon search listings.
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Special Offer and Money-Back Guarantee

  • Lasso is offering a 25% discount on the first three months for viewers of the video.
  • There is a 30-day money-back guarantee for users to try out lasso.
  • If users are not satisfied within three months, lasso will help them export their data to another plugin or platform.
  • The offer is aimed at helping users get to where they need to be and ensuring their satisfaction.
  • Lasso is confident in their product and willing to assist users in transitioning if needed.
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Introduction to Lasso

  • Lasso is an affiliate marketing tool designed to boost revenue.
  • The team behind Lasso is focused on implementing new features to improve the tool.
  • They encourage users to try out Lasso and implement strategies to increase revenue.
  • Tracking clicks and optimizing call-to-actions are important for maximizing revenue.
  • Lasso offers affordable pricing and aims to help people succeed in affiliate marketing.
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Maximizing Revenue with Lasso

  • Affiliate marketing has a lot of untapped potential, and Lasso can help optimize displays to increase revenue.
  • The team believes that there is a significant amount of money being left on the table by not utilizing tools like Lasso.
  • They aim to help people achieve their goals and believe that Lasso is a no-brainer for maximizing earnings.
  • Lasso offers affordable options for performance-based revenue aggregation and attribution.
  • With Lasso, users can access powerful tools and features to optimize their affiliate marketing efforts.
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Benefits of Using Lasso

  • Lasso makes it easier to manage and make changes to affiliate links across multiple pages.
  • It provides a centralized database of categorized links, making it more manageable to optimize and update.
  • Using Lasso saves valuable time and allows users to focus on other important tasks.
  • While still rolling out, Lasso has already shown promising results in terms of revenue optimization.
  • The team at Lasso is dedicated to marketing and helping users implement the software effectively.
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Where to Find More Information

  • Follow the team behind Lasso on Twitter for updates and insights.
  • Subscribe to their blog and newsletter for valuable information and tips.
  • Check out their blog for lists of the best affiliate programs in various niches.
  • Lasso's database of over 10,000 affiliate programs helps users identify monetization opportunities.
  • Integrate Lasso into your website to ensure you don't miss out on any potential sales.

Watch the video on YouTube:
Meet The Team Behind Lasso | Affiliate Marketing Tool Designed To Boost Revenue - YouTube

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