Merchant listing experiences eligibility (6 tips)

Last updated: Jun 21, 2023

The video provides six tips for merchants to ensure their product data is eligible for Google's merchant listing experiences, including providing rich product data, using structured data on web pages and Google merchant center feeds, checking for existing structured data, fixing structured data issues, simplifying pricing and shipping information, and periodically reviewing Google's pricing documentation.

The video provides six tips for merchants to be eligible for Google's merchant listing experiences, which include product snippets, popular products, shopping knowledge panels, image search, and web pages. The first tip is to provide rich product data through structured data on web pages or a Google merchant center feed. The second tip is to check for existing structured data on product pages and determine if there is a Google merchant center feed. The third tip is to ensure that the structured data is correct using Google Search Console's merchant listing report. The fourth tip is to simplify pricing data to avoid confusion for shoppers. The fifth tip is to simplify shipping information to match what Google supports. The final tip is to periodically review Google's pricing and shipping documentation for updates.

  • Google search supports multiple shopping experiences in search results.
  • Merchant listing experiences require rich product data for eligibility.
  • Merchants can provide product data via structured data on web pages, Google merchant center feed, or both.
  • Merchants should periodically review the Google pricing and shipping documentation to ensure they are providing accurate information.
  • Merchants should simplify their pricing and shipping information to match what Google supports and provide free shipping if possible.

Merchant listing experiences eligibility (6 tips) - YouTube

Merchant listing experiences eligibility (6 tips) 001

Introduction

  • Google search supports multiple shopping experiences in search results.
  • Merchant listing experiences include product snippets, popular products, shopping knowledge panels, and image search.
  • For web pages to be eligible for these experiences, Google needs rich product data.
Merchant listing experiences eligibility (6 tips) 002

Providing Product Data

  • Merchants can provide product data via structured data on web pages, Google merchant center feed, or both.
  • Google recommends doing both if possible.
  • Merchants can check for existing structured data on their product pages using view source in their web browser.
  • Merchants can use the URL inspection tool in search console to check if all issues have been addressed after making a correction.
  • Merchants can use built-in support or install an extension to add structured data.
Merchant listing experiences eligibility (6 tips) 004

Pricing Information

  • Product pricing can be complex, and Google supports an increasing range of options.
  • Merchants should periodically review the Google pricing documentation as new pricing options may be added over time.
  • Merchants may need to simplify the pricing data they provide to Google to avoid upsetting shoppers.
  • Merchants should provide Google the price of a quantity of one even if they offer discounts for purchases with higher quantities.
  • Merchants should review the pricing options used on their website and read through the Google documentation and pricing models to see what it supports.
Merchant listing experiences eligibility (6 tips) 005

Merchant listing experiences eligibility (6 tips) - YouTube

Shipping Information

  • Shipping information is also popular in search results, such as shipping costs.
  • Merchants should use a site query to see if their listings have been correctly annotated with shipping costs.
  • Merchants can check for errors in shipping structured data via the merchant listing report and search console.
  • Merchants may need to simplify the shipping information they provide to match what Google supports.
  • Merchants should provide free shipping if possible, as it is particularly attractive to shoppers.
Merchant listing experiences eligibility (6 tips) 007

Tips for Merchant Listing Experiences Eligibility

  • Provide rich product data, including product identifiers such as a g-tin number, an npn number, or a brand and product name.
  • Use structured data on web pages and Google merchant center feeds to ensure reliable matching of your products.
  • Check for existing structured data and fix any issues related to product identifiers.
  • Simplify pricing and shipping information, and overestimate shipping costs if in doubt to avoid surprising customers at checkout with higher than expected charges.
  • Periodically review Google's pricing documentation and check out the Google Merchant Center Online help and Google search Central documentation site for information on product structure data supported by Google.
  • Keep up with possible future directions by checking out the schema.org site for the broader set of structured data for e-commerce sites.

Watch the video on YouTube:
Merchant listing experiences eligibility (6 tips) - YouTube

Related summaries of videos: