New Google Generative AI Update And Its Effects On SEO

Last updated: Jun 26, 2023

This video discusses the new Google Generative AI update and its potential effects on SEO, suggesting that there may be a shift towards video content and the need to post on multiple platforms to increase visibility.

This video by Income stream surfers was published on May 11, 2023.
Video length: 11:36.

This video discusses the new Google generative AI update and its potential effects on SEO.

The speaker believes that not much will change in terms of SEO practices, except for a possible shift towards more focus on video content. They mention that there may be fewer clicks on organic search results and suggest posting content on multiple platforms to increase visibility to AI algorithms. The speaker also highlights the importance of e-commerce SEO and proper organization of products, including descriptive titles and schema markup. They mention the ability to ask contextual questions within the context of previous questions as a feature of AI search.

The video also briefly mentions YouTube shorts and suggests that Google may attempt to compete with TikTok.

  • The video discusses the new Google Generative AI update and its potential effects on SEO.
  • There may be a shift towards video content and the need to post on multiple platforms to increase visibility.
  • AI has been in search for more than a decade.
  • There will likely be fewer clicks to organic results.
  • E-commerce SEO may benefit from the update.
  • The update allows for asking contextual questions within the context of a previous question.
  • Google may try to push people away from TikTok and towards YouTube.

New Google Generative AI Update And Its Effects On SEO - YouTube

New Google Generative AI Update And Its Effects On SEO 001

Introduction

  • The video discusses the new Google Generative AI update and its potential effects on SEO.
  • There may be a shift towards video content and the need to post on multiple platforms to increase visibility.
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AI in Search

  • AI has been in search for more than a decade.
  • There will likely be fewer clicks to organic results.
  • Posting on multiple platforms will increase the likelihood of being picked up by AI algorithms.
  • Google Discover is a similar concept to the new Generative AI update.
  • Posting in different places is one of the best ways to get discovered.
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Effects on E-commerce SEO

  • E-commerce SEO may benefit from the update.
  • Organizing products properly and using descriptive titles and tags is important.
  • Schema markup for photos and other elements is crucial.
  • These practices should already be in place for e-commerce websites.
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New Google Generative AI Update And Its Effects On SEO - YouTube

Contextual Questions and YouTube Shorts

  • The update allows for asking contextual questions within the context of a previous question.
  • YouTube shorts may be impacted by the update.
  • Google will attempt to incorporate elements from platforms like TikTok and YouTube into search results.
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Shift towards video content and multiple platforms

  • Google may try to push people away from TikTok and towards YouTube.
  • Google's generative AI algorithm may include TikTok to avoid potential legal issues.
  • There may not be significant changes in clicks for most people, but affiliate marketing could be affected.
  • Blogs and YouTube are likely to be considered authoritative sources for generative AI.
  • Posting on multiple platforms increases the chances of being included in generative AI.
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Importance of posting on multiple platforms

  • Posting on Google My Business is still valuable, but posting on other platforms is necessary for visibility.
  • Posting on various platforms increases the chances of being included in generative AI.
  • Having only a website or Google My Business may lead to visibility issues.
  • Frequency of posting and the reach of your content are important factors.
  • Posting on platforms like Pinterest and Medium can increase visibility.
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Testing Google's generative AI

  • Search Labs is a way to test Google's new generative AI.
  • Subscribing to Search Labs is recommended for those in the US.
  • This new generative AI update is seen as a better move compared to previous launches.
  • Google's focus on generative AI is considered the cutting edge of their future developments.
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Conclusion

  • Google's generative AI update may lead to a shift towards video content and the need to post on multiple platforms for increased visibility.
  • Affiliate marketing may be affected, but blogs and YouTube are likely to be considered authoritative sources.
  • Posting on various platforms and increasing the reach of your content is crucial for inclusion in generative AI.
  • Testing Google's generative AI through Search Labs is recommended for those in the US.
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Effects of the New Google Generative AI Update on SEO

  • The new Google Generative AI update will still include a lot of information from various sources on the internet.
  • Posting broadly across the internet will become more important for SEO.
  • Schema markup will be crucial for increasing visibility on these AI-generated pages.
  • Having gaming, price, review, and other relevant schemas will increase the likelihood of being featured on these pages.
  • The update is currently available on Chrome desktop and the Google app on Android and iOS, but only in the US.
  • While the update won't completely change SEO, it will require posting more content and utilizing schema and other important elements.

Watch the video on YouTube:
New Google Generative AI Update And Its Effects On SEO - YouTube

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