5 New Local SEO Ranking Factors for 2023

Last updated: Jun 22, 2023

The video discusses five new local SEO ranking factors for 2023, including primary category, additional categories, reviews, predefined services in Google business profile, and signals from various sources.

The video discusses the top 5 local SEO ranking factors for 2023. The first and most important factor is having the correct primary category on your Google business profile. The second factor is adding additional categories to your profile. The third factor is having a high quantity of reviews with keywords in them. The fourth factor is getting predefined services in your Google business profile. The fifth factor is having a strong online presence with signals such as getting links from the right websites. The video also mentions the importance of optimizing your Google business profile and having a review strategy in place.

  • Primary category is the highest scoring local ranking factor.
  • Additional categories help you rank for a wider range of keywords.
  • Getting a high quantity of reviews is important for local SEO.
  • Adding predefined services in your Google business profile can have a massive impact on your rankings.
  • Primary category is the most important category for local SEO ranking.
  • Reviews are important for local SEO ranking.
  • Predefined services can impact local SEO ranking.
  • Signals from various sources can impact local SEO ranking.
  • Google is now using signals from various sources to determine the relevance and authority of a business.

5 New Local SEO Ranking Factors for 2023 - YouTube

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Primary Category

  • Primary category is the highest scoring local ranking factor.
  • Having the right primary category on your Google business profile is crucial.
  • Choose the closest match to your main keyword.
  • For example, if you are a criminal defense lawyer, your primary category should be criminal defense attorney.
  • Having the wrong primary category can negatively impact your rankings.
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Additional Categories

  • Once you have your primary category, add as many relevant additional categories as possible.
  • Adding too many categories does not dilute the primary category.
  • Additional categories help you rank for a wider range of keywords.
  • They are important for driving leads and business.
  • Choose categories that are relevant to your business.
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Reviews

  • Getting a high quantity of reviews is important for local SEO.
  • Include keywords in your reviews to improve rankings.
  • Have a review strategy in place and ask all clients/customers for reviews.
  • Get reviews on industry-specific sites in addition to Google.
  • Reviews are a strong signal for search engines.
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5 New Local SEO Ranking Factors for 2023 - YouTube

Predefined Services in Google Business Profile

  • Adding predefined services in your Google business profile can have a massive impact on your rankings.
  • Google suggests services for you to add based on your business.
  • Checking off these services can improve rankings for specific keywords.
  • Optimizing your Google business profile is crucial for local SEO.
  • Predefined services is a new and exciting local search ranking factor.
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Primary and Additional Categories

  • Primary category is the most important category for local SEO ranking.
  • Additional categories can also impact local SEO ranking.
  • Choose categories that accurately describe your business.
  • Use specific categories rather than broad ones.
  • Do not use irrelevant categories.
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Reviews

  • Reviews are important for local SEO ranking.
  • Quantity and quality of reviews can impact local SEO ranking.
  • Encourage customers to leave reviews.
  • Respond to reviews, both positive and negative.
  • Do not fake reviews or incentivize customers to leave reviews.
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Predefined Services in Google Business Profile

  • Predefined services can impact local SEO ranking.
  • Choose predefined services that accurately describe your business.
  • Add custom services if necessary.
  • Do not add irrelevant services.
  • Regularly update and maintain your services list.
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Signals from Various Sources

  • Signals from various sources can impact local SEO ranking.
  • Examples of signals include website content, backlinks, and social media activity.
  • Ensure your website has high-quality, relevant content.
  • Build high-quality backlinks from reputable sources.
  • Be active on social media and engage with your audience.
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Primary and Additional Categories

  • Primary category is what Google identifies the business as.
  • Having a different primary category and phone number justifies opening another Google Business Profile (GBP) at the same location.
  • Creating a new GBP is necessary if the business wants to target a different primary category.
  • Department pages can have the same address but should have a unique phone number and website.
  • Setting up Google Search Console on the website before verifying the listing can help with the verification process.
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Reviews

  • Reviews are still a significant ranking factor for local SEO.
  • Google is now prioritizing reviews from verified customers over anonymous reviews.
  • Businesses should encourage customers to leave reviews on Google and respond to all reviews, positive or negative.
  • Reviews should be diverse and not just from one source.
  • Businesses should avoid fake reviews or incentivizing customers to leave reviews.
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Predefined Services in Google Business Profile

  • Google now allows businesses to add predefined services to their GBP.
  • Predefined services can help businesses rank for specific services they offer.
  • Businesses should add as many predefined services as possible and make sure they are relevant to their business.
  • Predefined services should be updated regularly to reflect changes in the business.
  • Businesses should avoid adding irrelevant or duplicate predefined services.
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Signals from Various Sources

  • Google is now using signals from various sources to determine the relevance and authority of a business.
  • Signals can come from social media, local directories, and other websites.
  • Businesses should make sure their information is consistent across all sources.
  • Businesses should also make sure their website is optimized for local SEO and has relevant content.
  • Having a strong online presence can help businesses rank higher in local search results.
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New Local SEO Ranking Factors for 2023

  • Creating a new Google Business Profile (GBP) for each department within a business can open up a new acquisition avenue for clients.
  • Creating a microsite targeting exact match keywords for each department can provide additional ranking benefit.
  • Building citations for the new entity is important to establish that it is a separate business and avoid merging with the old one.
  • The order of operations is to build the website, hook it up to search console and analytics, build out citations, and then create the Google Business Profile.
  • Primary and additional categories, reviews, and signals from various sources are also important local SEO ranking factors for 2023.

Watch the video on YouTube:
5 New Local SEO Ranking Factors for 2023 - YouTube

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