Niche Keyword Research Strategy (2023) Find 100 Niche Website Keywords With Google Keyword Planner

Last updated: Jun 28, 2023

This video is about using the Google Keyword Planner to find niche keywords for a new website, specifically focusing on the example of a sewing website.

This video by Surfside PPC was published on Feb 11, 2023.
Video length: 27:23.

The video is about conducting niche keyword research using the Google Keyword Planner.

The host explains how to find keywords for a new niche website by starting with main keywords related to the niche, using the Keyword Planner to generate keyword ideas, and selecting relevant keywords based on search intent and competition.

The example used in the video is creating a niche website about sewing, and the host demonstrates how to find keywords related to sewing and embroidery.

  • The video is about using the Google Keyword Planner to find niche keywords for a new website.
  • Creating a free Google Ads account is necessary to access the Keyword Planner.
  • One way to find niche ideas is to browse websites for sale on Flippa.
  • Keywords related to sewing, embroidery, and machines are identified.
  • The Keyword Planner is used to discover new keywords.
  • Keywords are selected based on their average monthly searches and relevance to the website's content.
  • Looking at what is ranking for specific keywords can help determine the intent behind those keywords.
  • Adding relevant keywords to the keyword plan can help in creating a content strategy.
  • Continuing to add relevant keywords to the plan can expand the content strategy.

Niche Keyword Research Strategy (2023) Find 100 Niche Website Keywords With Google Keyword Planner - YouTube

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Section 1: Introduction

  • The video is about using the Google Keyword Planner to find niche keywords for a new website.
  • The focus is on a sewing website as an example.
  • The goal is to find the first 100 keywords for the website.
  • The Keyword Planner is available in a Google Ads account.
  • Creating a free Google Ads account is necessary to access the Keyword Planner.
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Section 2: Finding Niche Ideas

  • One way to find niche ideas is to browse websites for sale on Flippa.
  • Sorting by the most active websites can provide ideas for niches.
  • For the example, a sewing website is chosen.
  • Keywords related to sewing, embroidery, and machines are identified.
  • These keywords will be used to start the keyword research process.
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Section 3: Using the Keyword Planner

  • The Keyword Planner is used to discover new keywords.
  • Main keywords related to the niche are entered.
  • No website is required to use the Keyword Planner.
  • Over 5000 keyword ideas are available for the sewing niche.
  • The search volume for the niche is over 4 million searches per month.
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Niche Keyword Research Strategy (2023) Find 100 Niche Website Keywords With Google Keyword Planner - YouTube

Section 4: Selecting Relevant Keywords

  • Keywords are selected based on their average monthly searches.
  • Search intent and relevance to the website's content are considered when selecting keywords.
  • Keywords that are not relevant or related to competitors are excluded.
  • Google searches are performed to see what is ranking for specific keywords.
  • Understanding search intent and what is ranking helps in targeting the right keywords.
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Understanding Keyword Intent and Ranking

  • Looking at what is ranking for specific keywords can help determine the intent behind those keywords.
  • For example, if someone is searching for "sewing table," they are likely looking for an e-commerce page that sells different sewing tables.
  • Creating a page that lists the top-selling sewing tables for a specific year and updating it annually can help target this keyword.
  • Customer reviews and expertise on the topic can also be included on the page.
  • Understanding keyword intent can guide the content strategy for each targeted keyword.
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Adding Keywords to the Plan

  • Adding relevant keywords to the keyword plan can help in creating a content strategy.
  • Keywords like "brother embroidery machines" may require a page on the website that sells these machines, lists top models, and provides overviews of specific models.
  • Other keywords like "custom embroidery" may target local custom embroidery shops.
  • Adding keywords to the plan allows for easy organization and downloading for content creation.
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Continuing Keyword Research

  • Continuing to add relevant keywords to the plan can expand the content strategy.
  • Keywords like "mini sewing machine" and "pinking shears" can be targeted if they are relevant to the overall keyword strategy.
  • Exploring keywords like "vintage Singer sewing machine" and "handheld sewing machine" can provide more opportunities for content creation.
  • Keywords like "sewing machine for beginners" can be viewed as the same keyword and can be used to create a page listing the best sewing machines for beginners.
  • Using a combination of keywords, more than 100 keywords can be targeted.
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Categorizing Keywords

  • One way to categorize keywords is by using different categories or themes.
  • This can help in organizing the keywords and creating targeted content for each category.
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Adding Keywords to the Keyword Plan

  • Looking at the grouped view in the Google Keyword Planner.
  • Keywords are grouped together by theme.
  • Selecting specific keywords to add to the keyword plan.
  • Identifying keywords related to sewing, scissors, and sewing machines.
  • Adding keywords to the website plan for different sections.
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Using the Group View for Keyword Ideas

  • Exploring the group view to find keyword ideas.
  • Identifying specific keywords with high search volume.
  • Targeting keywords that are easier to rank for.
  • Creating a page on the website for top-rated sewing machines.
  • Viewing the saved keywords in the keyword plan.
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Using Filters to Refine Keyword Ideas

  • Switching back to the keyword view and adding more keywords.
  • Using filters to refine keyword ideas.
  • Setting a filter for average monthly searches.
  • Exploring the top of page bid to find valuable keywords.
  • Identifying keywords with high bids from advertisers.
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Adding High Revenue Keywords to the Plan

  • Adding keywords with high top of page bids to the keyword plan.
  • Checking the relevance and potential monetization of each keyword.
  • Identifying keywords that can drive high revenue.
  • Adding keywords related to embroidery machines and digitizing.
  • Considering keywords like "commercial embroidery machine" for high-profit potential.
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Main keyword research

  • Targeting main keyword "sewing machines embroidery machines".
  • Conducting a Google search for the main keyword to see what is on the first page.
  • Noticing ads at the top and product listing ads.
  • Identifying the top-ranking website, Sewing Machines Plus, and analyzing their website for SEO strategies.
  • Taking note of the "People also ask" questions and copying them for keyword ideas.
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Content ideas from "People also ask" questions

  • Copying the "People also ask" questions and using them as content ideas.
  • Turning the questions into comprehensive articles.
  • Looking at websites like New York Mag for content inspiration.
  • Copying the website URL and using it in the Google Keyword Planner to find relevant keywords.
  • Using the website page to find keywords and filtering by average monthly searches.
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Keyword research from competitor websites

  • Copying the URL of competitor websites like Sewing Machines Plus.
  • Using the entire website in the Google Keyword Planner to find keyword ideas.
  • Filtering the results by average monthly searches.
  • Looking at competitor websites for relevant keyword ideas.
  • Analyzing competitor websites to see which keywords are driving organic clicks.
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Expanding keyword list

  • Adding keywords from competitor websites to the keyword list.
  • Targeting specific brands of sewing machines.
  • Including keywords related to quilting, stitching, and beginner sewing.
  • Using the keyword list to develop a content strategy.
  • Achieving a total of 100 keywords for the niche website.
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Filtering Keywords and Analyzing Rankings

  • Use filters in Google Keyword Planner to find keywords with a minimum average monthly search volume.
  • Look at the rankings of different keywords to identify categories for your article.
  • Consider what types of pages are ranking, such as e-commerce products or articles from reputable sources.
  • Take note of the considerations people are making when searching for specific keywords.
  • Identify keywords that have a high average monthly search volume.
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Expanding Keyword Research

  • Export the list of keywords from Google Keyword Planner.
  • Review the keywords in alphabetical order and analyze their search volume and competition.
  • Identify major keywords with a high average monthly search volume.
  • Research what is ranking for those keywords in Google.
  • Answer the questions related to the keywords and include them in your article.
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Using Keyword Planner to Find More Keywords

  • Enter a major keyword in Google Keyword Planner.
  • Review the list of keyword ideas ranked by relevance.
  • Identify different brands or variations of the keyword.
  • Copy or export the relevant keywords to use in your content.
  • Continue adding more relevant keywords to the list.
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Organizing Keywords for Content Creation

  • Paste the relevant keywords into a separate field for easy reference.
  • Add more relevant keywords to the list.
  • Use the keywords to guide your content creation process.
  • Include the keywords in your article to optimize it for search engines.
  • Ensure that the content addresses the questions and considerations related to the keywords.
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Content Summary

  • The purpose of keyword research is to find valuable keywords that people are actively searching for.
  • Targeting big brand keywords should be avoided unless they are relevant to the business.
  • Using the Google Keyword Planner can provide a list of keyword ideas for a niche website.
  • Creating high-quality and helpful content around these keywords can help in ranking high in search engines.
  • Continuously updating and improving the content can lead to increased traffic and revenue over time.
  • The Google Keyword Planner is a free tool that can be used to start with more or fewer keywords.

Watch the video on YouTube:
Niche Keyword Research Strategy (2023) Find 100 Niche Website Keywords With Google Keyword Planner - YouTube

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