Nomad List Programmatic SEO Strategy (by Levelsio)

Last updated: Jun 28, 2023

This video is about breaking down the SEO strategy of the website Nomad List, which relies heavily on organic traffic to generate revenue, and specifically focuses on their programmatic SEO strategy.

This video by Vasco's SEO Tips was published on Mar 6, 2023.
Video length: 09:51.

In this video, Vasco breaks down the SEO strategy of a website called Nomad List, which generates almost two million dollars a year through organic traffic.

He explains that Nomad List is a directory for digital nomads to find the best places in the world for their needs. Vasco analyzes the website's keyword rankings and highlights their programmatic SEO strategy, which involves optimizing the URL based on the filters chosen by users.

He also emphasizes the value that Nomad List brings to the digital nomad community.

  • Nomad List is a directory for digital Nomads to find the best places in the world for their needs.
  • The website ranks for over 40,000 keywords in the top 50 search results.
  • The programmatic SEO strategy optimizes URLs based on user filters to rank for specific long-tail keywords.
  • The website generates revenue through organic traffic driven by its SEO strategy.
  • The programmatic SEO strategy helps the site maintain its organic traffic and revenue growth.

Nomad List Programmatic SEO Strategy (by Levelsio) - YouTube

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Product Overview

  • The website is called Nomad List and it is a directory for digital Nomads to find the best places in the world for their needs.
  • Users can filter the listings based on factors like cost, internet speed, and fun ambiance.
  • The site provides valuable data for digital Nomads to make informed decisions on where to visit or live.
  • It is the only online platform that offers access to this kind of information.
  • The product brings eternal value to the Nomad community.
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Website Stats

  • The website ranks for over 40,000 keywords in the top 50 search results.
  • Top keywords that bring the most traffic include "Nomad" with a search volume of almost 100,000 per month.
  • The site ranks for branded keywords like "digital Nomad" and "Nomad list," as well as location-based keywords.
  • Location-based keywords include "best place to live" and "best country to live in."
  • The site also ranks for long-tail keywords that are part of their programmatic SEO strategy.
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Programmatic SEO Strategy

  • The website optimizes its URLs based on the filters users choose, allowing them to rank for specific phrases.
  • For example, the URL changes based on filters like "least racist places in the US" or "safest places in the United States."
  • By optimizing URLs for different filters, the site can rank for specific long-tail keywords.
  • They target keywords related to location, such as "best cities to live in North America" or "best places to live in Asia."
  • The site also focuses on keywords with high search volume and low competition.
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Nomad List Programmatic SEO Strategy (by Levelsio) - YouTube

Revenue Generation

  • The website generates revenue through organic traffic, which is driven by its SEO strategy.
  • With almost two million dollars in annual revenue, the site's programmatic SEO strategy plays a significant role in its success.
  • The site's directory product is valuable to the Nomad community, making it a popular choice for digital Nomads.
  • By providing comprehensive information and rankings, the site attracts a large audience and generates revenue through advertising and partnerships.
  • The programmatic SEO strategy helps the site maintain its organic traffic and revenue growth.
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Programmatic SEO Strategy of Nomad List

  • Nomad List relies heavily on organic traffic to generate revenue.
  • Their programmatic SEO strategy involves generating custom URLs and pages based on the filters selected by users.
  • They optimize these pages to rank for multiple combinations of keywords.
  • By targeting specific filters, they are able to rank for keywords like "least racist places in the United States".
  • This strategy allows them to rank for a large number of low search volume keywords, resulting in significant organic traffic.
  • They receive almost 50,000 organic traffic every month.
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Challenges and Limitations of Programmatic SEO

  • Programmatic SEO requires a directory-style site with multiple data points.
  • It may not be suitable for all types of websites, especially local business sites.
  • The most difficult part is having a business or site that can accommodate this type of SEO strategy.
  • Having a developer to create programmatic-style pages is relatively easy.
  • Optimizing the pages for SEO is also important, but not as challenging as finding the right business model for programmatic SEO.
  • Programmatic SEO can be a powerful strategy for generating organic traffic, but it is not applicable to every website.

Watch the video on YouTube:
Nomad List Programmatic SEO Strategy (by Levelsio) - YouTube

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