NP News: Bing Integrates ChatGPT, Google Bard Supports Images, and 2 Weird Niche Sites

Last updated: Jun 30, 2023

This video is about the Niche Pursuits news, where the hosts discuss various topics including Bing integrating ChatGPT, Google Bard supporting images, and two weird niche sites.

This video by Niche Pursuits was published on May 26, 2023.
Video length: 01:05:14.

This video is a news update from Niche Pursuits YouTube Channel.

The hosts discuss various topics related to online business and SEO, including Bing integrating ChatGPT, Google Bard supporting images, and two weird niche sites.

The hosts also introduce Caitlin, who is their business partner and co-founder at 201 Creative, and discuss her background in digital marketing.

  • Bing has integrated OpenAI's ChatGPT into its search results to provide more detailed and interactive answers to user queries.
  • Google's language model, Bard, now supports generating poetry with images.
  • The hosts discuss two niche websites that cater to unique and unconventional interests.
  • Caitlin is introduced as Jared's business partner and co-founder at 201 Creative.
  • Bing and ChatGPT are now integrated with each other.
  • Google Bard now supports images.
  • The hosts discuss two weird niche sites they came across.
  • Bing and ChatGPT integration allows for a more seamless user experience.
  • Google Bard's image support adds a new dimension to poetry generation.

NP News: Bing Integrates ChatGPT, Google Bard Supports Images, and 2 Weird Niche Sites - YouTube

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Bing Integrates ChatGPT

  • Bing has integrated OpenAI's ChatGPT into its search results to provide more detailed and interactive answers to user queries.
  • ChatGPT is a language model that can generate human-like responses to text inputs.
  • With this integration, Bing aims to improve the search experience by providing more conversational and helpful responses.
  • Users can ask questions and ChatGPT will generate responses based on the information available on the web.
  • This integration is part of Bing's efforts to compete with Google and enhance its search capabilities.
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Google Bard Supports Images

  • Google's language model, Bard, now supports generating poetry with images.
  • Bard can generate poems based on user inputs and now it can also include relevant images to accompany the poems.
  • This feature adds a visual element to the generated poetry, making it more engaging and immersive.
  • Users can input a description or a concept, and Bard will generate a poem along with an image that represents the input.
  • This update showcases Google's advancements in natural language processing and its ability to generate creative content.
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Two Weird Niche Sites

  • The hosts discuss two niche websites that cater to unique and unconventional interests.
  • The first website is dedicated to reviewing and ranking different types of toilet paper.
  • It provides detailed information about various brands, textures, and features of toilet paper.
  • The second website focuses on reviewing and rating different types of water fountains.
  • It provides insights into the design, functionality, and aesthetics of water fountains.
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NP News: Bing Integrates ChatGPT, Google Bard Supports Images, and 2 Weird Niche Sites - YouTube

Introduction of Caitlin as Co-host

  • Caitlin is introduced as Jared's business partner and co-founder at 201 Creative.
  • She has experience in digital marketing and online business, starting from her internship at Jared's photography company.
  • She later joined Jared's photo editing company and eventually co-founded 201 Creative.
  • Caitlin handles operations at the agency and brings a unique perspective to the discussion.
  • Her background in art and lack of marketing experience has proven to be valuable in the marketing efforts of their businesses.
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Bing integrates ChatGPT

  • Bing and ChatGPT are now integrated with each other.
  • Bing is powered by Microsoft's Prometheus.
  • Chat GPT doesn't have any data passed, but Bing does.
  • Bing chat is a part of search while ChatGPT is an isolated interface.
  • Bing has a composition feature that allows users to set parameters for writing prompts.
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Google Bard supports images

  • Google Bard now supports images.
  • Google Bard is an AI language model that generates poetry.
  • Users can input an image and receive a poem inspired by the image.
  • Google Bard can generate poems in different styles and themes.
  • This feature adds a visual element to the poetry generation process.
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Weird niche sites

  • The hosts discuss two weird niche sites they came across.
  • The first site is about collecting and selling vintage cereal boxes.
  • The second site is about collecting and selling vintage airline barf bags.
  • Both sites cater to niche collectors and have a dedicated community.
  • These sites demonstrate the potential for niche markets and unique business ideas.
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Conclusion

  • Bing and ChatGPT integration allows for a more seamless user experience.
  • Google Bard's image support adds a new dimension to poetry generation.
  • Weird niche sites showcase the diversity of niche markets and business ideas.
  • Exploring these topics can inspire new ideas and strategies for online businesses.
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Bing Integrates ChatGPT

  • Bing can analyze web pages in real-time and provide key takeaways and related articles.
  • It can show Q&A's, key points, and overall page topics from an article.
  • This feature can be used to quickly pull key points and topics from articles for writing new articles or for clients.
  • It can be used in conjunction with other plugins to create a personalized assistant-like experience.
  • This integration opens up possibilities for improving content creation and adding unique perspectives.
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Google Bard Supports Images

  • Google Bard now supports images, allowing users to create poems with visual elements.
  • Users can input an image and receive a poem generated by the AI model.
  • This feature adds a new creative dimension to the use of AI in generating content.
  • It showcases the potential for AI to assist in artistic endeavors.
  • It sparks discussions about the future of AI-generated content and the role of human creativity.
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Google Addresses Topical Authority

  • Google published an article acknowledging the concept of topical authority.
  • Topical authority refers to proving expertise and substantiated authority on a specific topic.
  • While the article focuses on news sites, it validates the existence of topical authority beyond news.
  • Google's system called Topic Authority helps determine expert sources for newsy queries in specialized topics.
  • Factors considered for topical authority include source notability, influence, original reporting, and source reputation.
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Implications and Validation

  • The integration of AI in search engines like Bing and Google Bard showcases the potential for AI in various fields.
  • It raises questions about the future of content creation and the role of AI in assisting human creativity.
  • The acknowledgment of topical authority by Google validates long-standing beliefs in the SEO community.
  • It emphasizes the importance of proving expertise and authority on specific topics for better search rankings.
  • These developments open up new possibilities for content creators and businesses to improve their strategies and approaches.
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Google's Ranking System

  • Google has had a ranking system in place for several years.
  • They are now publicly sharing about it.
  • It solidifies the importance of expertise and authority.
  • Efforts to show expertise and gain Google's trust are necessary.
  • Google's ranking system takes into account how authoritative a website is.
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News Reporting and Google's Algorithm

  • News reporting is tricky because it needs to be reported in real-time.
  • Google doesn't have time to thoroughly analyze news articles.
  • Google's trust in a website affects how quickly news articles rank.
  • Authoritative websites rank quicker than less authoritative ones.
  • Google's algorithm doesn't always align with real-time news reporting.
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Location-Specific Niche Sites

  • Location-specific niche sites may rank higher due to relevance.
  • Google is looking for notable sources from specific locations.
  • Websites focused on a specific location may be seen as experts.
  • Smaller sites may rank higher if they are experts on a specific location.
  • Google's announcement raises questions about redefining authority.
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Topical Authority in the News

  • Google's ranking system and the importance of expertise and authority.
  • News reporting challenges and Google's algorithm.
  • Location-specific niche sites and their potential for higher rankings.
  • Questions about redefining authority in light of Google's announcement.
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Google Search Bug

  • Google search bug caused a drop in video traffic between May 4th and May 17th.
  • Confirmed by Google, it was not just a reporting bug but a bug with actual search.
  • Video content publishers experienced a decrease in traffic during this period.
  • Not related to the bug, Google made changes to video thumbnails appearing in search results.
  • Video thumbnails now only appear when the video is the main content of a page.
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Google Bard and Images

  • Google Bard now supports images in its AI-generated poetry.
  • Google Bard is an AI language model that creates poetry in response to user inputs.
  • Users can now include images as prompts for Google Bard to generate poetry.
  • Images can be uploaded or selected from the web.
  • Google Bard uses the images to inspire its poetic responses.
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Bing Integrates ChatGPT

  • Bing has integrated OpenAI's ChatGPT into its search results.
  • ChatGPT is an AI language model that can engage in conversation with users.
  • Users can ask questions or have conversations with ChatGPT directly on Bing.
  • ChatGPT provides responses based on its training data and knowledge base.
  • Bing aims to enhance user experience and provide more interactive search results.
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Impact on Publishers and Video Content

  • Debate on the impact of Google's changes to video thumbnails and search traffic.
  • Some publishers claim it will cost them tens of thousands of dollars due to decreased clicks.
  • Others argue that the drop in clicks is not reflected in actual traffic to their pages.
  • Google Search Console mainly reports on the appearance of videos in search results.
  • Users can check their video performance in Google Search Console to analyze the impact.
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Bing Integrates ChatGPT

  • Bing has integrated ChatGPT, an AI language model developed by OpenAI, into its search results.
  • ChatGPT is designed to provide more conversational and interactive search experiences.
  • Users can ask questions and have a back-and-forth conversation with ChatGPT to get relevant information.
  • ChatGPT can understand context and provide more accurate responses.
  • This integration aims to improve the search experience on Bing and make it more user-friendly.
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Google Bard Supports Images

  • Google Bard now includes images in its responses when relevant to the query.
  • Images can help communicate ideas effectively and enhance responses.
  • Google Bard shows the source of the image and allows users to click on it to view the article.
  • This change highlights the importance of images in search results.
  • Testing shows that Google Bard provides image suggestions for various queries, such as landscaping ideas.
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Analyzing Video Thumbnails in SERPs

  • There is a discussion about the impact of video thumbnails in search engine results pages (SERPs).
  • It is suggested to analyze the correlation between Google's emphasis on video and the presence of video thumbnails in SERPs.
  • Consider the potential traffic impact and whether it is worth optimizing for video thumbnails.
  • Comparisons are made to the impact of FAQ Snippets in the past.
  • It is acknowledged that while video thumbnails may have benefits, there are other reasons to include videos in articles, such as increasing engagement and building a YouTube channel.
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Considerations for Video Strategy

  • Despite the potential impact of video thumbnails in SERPs, it is unlikely to significantly change video strategies for clients.
  • Video offers various benefits, including improved engagement, increased EAT factors, and monetization opportunities on YouTube.
  • While video thumbnails may be a bummer, they are not a reason to stop creating videos.
  • Video strategies should be evaluated on a client-by-client basis, considering individual impacts.
  • Overall, the addition of video thumbnails in SERPs does not drastically alter the importance of video in content strategies.
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Bing Integrates ChatGPT

  • Bing has integrated OpenAI's ChatGPT into its search results.
  • ChatGPT is used to generate conversational responses to user queries.
  • It provides more detailed and helpful answers to user questions.
  • ChatGPT is currently being tested and may not be available for all queries.
  • It is a step towards more interactive and conversational search experiences.
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Google Bard Supports Images

  • Google Bard now supports images in its search results.
  • It provides visual answers to user queries.
  • Images are sourced from various websites, including smaller niche sites.
  • Google Bard focuses on providing a unique and diverse set of images.
  • It can pull in images that may not be easily found through regular web search.
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Importance of Images in Search

  • Having unique and high-quality images on websites can increase visibility in search results.
  • Google Bard's emphasis on images highlights their importance in search.
  • Smaller websites have a chance to rank for image searches that they may struggle with in regular web search.
  • Web publishers should consider optimizing their images for better search visibility.
  • Putting more effort into images can lead to increased traffic and engagement.
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Sponsored by Search Intelligence

  • The episode is sponsored by Search Intelligence.
  • Search Intelligence helps build digital PR links for clients' websites.
  • They have successfully landed placements on BBC and other regional online publications.
  • They use data analysis and strategic approaches to generate PR campaigns.
  • Search Intelligence offers effective solutions for driving traffic and improving online visibility.
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Bing Integrates ChatGPT

  • Bing has integrated OpenAI's ChatGPT into its search results to provide more detailed and helpful answers to user queries.
  • ChatGPT is a language model that can generate human-like responses to text inputs.
  • This integration allows Bing to provide more conversational and interactive search results.
  • Users can ask questions and ChatGPT will generate responses based on the information available on the web.
  • This feature aims to improve the search experience and provide more accurate and relevant information to users.
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Google Bard Supports Images

  • Google's language model, Bard, now supports generating poetry with images.
  • Bard can generate poems based on user inputs and can also incorporate images into the generated poems.
  • This feature adds a visual element to the generated poetry, enhancing the overall experience.
  • Users can input a description or a concept, and Bard will generate a poem along with an image related to the input.
  • This integration of images adds a new dimension to the creative capabilities of Bard.
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Two Weird Niche Sites

  • The hosts discuss two niche websites that are unique and unconventional.
  • The first website is dedicated to reviewing and rating public restrooms.
  • Users can find information about the cleanliness, amenities, and overall experience of various public restrooms.
  • The second website focuses on reviewing and rating different types of rocks.
  • Users can learn about the characteristics, uses, and aesthetic appeal of different rocks.
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Summary of Niche Pursuits News

  • Bing has integrated ChatGPT to provide more detailed and interactive search results.
  • Google Bard now supports generating poetry with images, adding a visual element to the poems.
  • Two unique niche websites are discussed, one dedicated to reviewing public restrooms and the other focused on reviewing rocks.
  • These niche websites showcase the diversity and creativity in niche business ideas.
  • The hosts provide insights and commentary on these news topics.
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Recap of the 12-week Sprint

  • The host shares that the 12-week Sprint is coming to an end and they will be finding a new shiny object to focus on.
  • They mention that they will provide periodic updates going forward.
  • They haven't come up with a plan yet for the next phase.
  • They will reevaluate and bounce ideas off each other.
  • The host talks about Caitlyn's shiny object world and how she executes ideas.
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Transitioning from Photography Business to Affiliate Site

  • The host talks about how Caitlyn interned at a photography studio and started her own wedding photography business.
  • She decided to turn her photography business into an affiliate site when she moved to Tennessee.
  • She is converting the website from a photography booking site to an affiliate site with advice and tips for brides and grooms.
  • It is a work in progress and she needs to transition the content to focus on education rather than booking services.
  • The website is monetized through ezoic and Amazon Associates.
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Monetization and Effort Put into the Site

  • The host mentions that the site has ads through ezoic, but they need to fix the placement and appearance of the ads.
  • Caitlyn is also using Amazon Associates for monetization.
  • She admits that she hasn't put much effort into the site in the last few months.
  • Despite the lack of effort, the site is making some money.
  • She plans to put more effort into the site in the future.
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Bing Integrates ChatGPT

  • Bing has integrated OpenAI's ChatGPT into its search results to provide more detailed and interactive answers to user queries.
  • ChatGPT is a language model that can generate human-like responses to text inputs.
  • This integration allows users to have conversations with Bing and get more personalized and conversational search results.
  • It is currently available for a limited set of queries, but Bing plans to expand its usage in the future.
  • This integration is part of Bing's efforts to improve its search experience and compete with Google.
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Google Bard Supports Images

  • Google's language model, Bard, now supports generating poetry with images.
  • Bard can generate poems based on user-provided images, adding a visual element to the poetic experience.
  • This feature allows users to explore the intersection of visual and textual art.
  • It demonstrates the capabilities of AI in creating artistic content.
  • Google continues to enhance its language models to provide more creative and engaging experiences for users.
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Weird Niche Site: HoldTheMagic.com

  • HoldTheMagic.com is a website dedicated to the Tooth Fairy and providing magical experiences for children who lose their teeth.
  • The website was created by a mom who wanted to give her daughter something more than money from the Tooth Fairy.
  • HoldTheMagic.com offers various Tooth Fairy gifts and sets for purchase.
  • The website receives around 5,000 visits per month and has about 3,000 keywords.
  • The site monetizes through selling Tooth Fairy gifts and has an influencer program for social media promotion.
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Weird Niche Site: UnknownNicheSite.com

  • UnknownNicheSite.com is another niche website that focuses on a unique and undisclosed niche.
  • The hosts of the video do not reveal the specific niche of the site.
  • The site has a decent social media following, including Instagram, YouTube, and TikTok.
  • The website's monetization strategy is not discussed in the video.
  • This site serves as an example of the variety of niche websites that exist and the potential for success in unconventional niches.
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Website Selling Tooth Fairy Gifts

  • The website is focused on selling tooth fairy gifts for kids who lose their teeth.
  • They also have a blog section where they publish content on topics like brushing and flossing.
  • There are no ads on the blog, indicating that they may not be monetizing it through ads.
  • They have printable charts and fun downloads available on the website.
  • The company attends dentistry conferences to connect with dentists and potentially integrate their products into dental offices.
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Tree House Trips Website

  • The website, treehousetrippers.com, is dedicated to finding tree houses to rent for vacations.
  • There are multiple websites focused on this topic, but this one was chosen as an example.
  • The website helps users find and book tree houses for their vacation stays.
  • They provide information on different tree house locations and amenities.
  • Users can search for tree houses based on location, price, and availability.
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Website Stats and Rankings

  • The website being discussed has about 12,000 keywords that it ranks for.
  • It receives around 12,000 organic searches per month.
  • It used to receive 40,000 organic searches before algorithm updates.
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Content Strategy

  • The website focuses on long-tail search queries, such as "17 best tree houses in Missouri for a romantic cabin getaway."
  • The content appears to be written specifically for each query, rather than being programmatic.
  • The website includes visually appealing graphics and pinnable images.
  • It links out to various booking agents using affiliate links.
  • Affiliate links include Booking.com and VRBO, which offer commission rates of around 2%.
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Tree Houses as a Niche

  • Tree houses have become a popular vacation choice for some people.
  • There is an increasing interest in staying in tree houses.
  • The website showcases tree house rentals in different locations, such as Gatlinburg, Tennessee.
  • Some tree house rentals may not fit the traditional concept of a tree house, but rather houses surrounded by trees.
  • Despite the variations, there is still a demand for unique tree house experiences.
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Treehouse Niche Site

  • The website focuses on treehouse rentals in various locations.
  • They target specific search queries, such as "tree house romantic getaway in Gatlinburg Tennessee".
  • The site likely generates organic traffic and earns revenue through bookings.
  • Other websites also exist that specialize in treehouse-related content.
  • There is potential for the site to improve by sourcing unique images and creating videos.
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Full Circle with Niche Site and News

  • The treehouse niche site ties in with various news topics discussed.
  • Topics include Google Bard, image search, topical authority, and ChatGPT.
  • The site demonstrates how niche sites can incorporate current trends.
  • It serves as a source of motivation and inspiration for niche site creators.
  • The hosts encourage signing up for the newsletter to access valuable content.
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Discussion with Guest

  • The hosts express gratitude for the guest joining the podcast.
  • They mention the guest's usual role as the face of the company.
  • They discuss the enjoyment of sharing news, shiny objects, and weird niches.
  • The hosts emphasize the value of the podcast and newsletter for generating ideas.
  • They conclude the episode and wish everyone a great weekend.
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Sponsorship by Search Intelligence

  • The episode is sponsored by Search Intelligence, an agency specializing in digital PR link building.
  • A case study is presented, showcasing the success of a PR campaign for a boiler client.
  • The campaign utilized a clever hook to attract media coverage and generate links.
  • The video highlights the importance of a compelling hook in PR campaigns.
  • Viewers are encouraged to visit search-intelligence.co.uk for similar link building PR campaigns.

Watch the video on YouTube:
NP News: Bing Integrates ChatGPT, Google Bard Supports Images, and 2 Weird Niche Sites - YouTube

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