Recover From ANY Google Algorithm Update

Last updated: Jun 29, 2023

This video is about recovering from any Google algorithm update and provides tips on how to identify if your site has been affected and what steps to take to mitigate the impact.

This video by Rank Math SEO was published on Nov 16, 2022.
Video length: 19:46.

This video from the Rank Math SEO YouTube channel discusses how to recover from any Google algorithm update.

The video provides guidance on what to look out for if your website is hit by an update and when you should take action. It also shares the biggest mistake to avoid during this period of uncertainty and offers tips on how to prepare for future algorithm updates. The video emphasizes the importance of staying calm and not panicking, as rash decisions can lead to regret.

It also mentions that while there is a chance your website may never fully recover, following the advice in the video can increase the chances of recovery.

  • Some websites recover from Google algorithm updates while others do not.
  • It is important to identify if your site has been affected by an update.
  • Panic and overreacting can lead to regrettable decisions.
  • Use Google Analytics and Search Console to analyze the impact of updates on your site.
  • Rank Math Pro users can check the SEO performance module for update data.
  • Compare your site's data with the update timeline to determine impact.
  • If your site is 30-70% down, identify the type of content affected.
  • For minor impact, monitor the situation and make adjustments if necessary.
  • Recraft the content based on the information gathered.

Recover From ANY Google Algorithm Update - YouTube

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Section 1: Introduction

  • Some websites recover from Google algorithm updates while others do not.
  • It is important to identify if your site has been affected by an update.
  • There are different types of updates, some with specific guidance and others more broad.
  • Panic and overreacting can lead to regrettable decisions.
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Section 2: Checking if your site is affected

  • Use Google Analytics and Search Console to analyze the impact of updates on your site.
  • Rank Math Pro users can check the SEO performance module for update data.
  • Compare your site's data with the update timeline to determine impact.
  • Rank Math provides consolidated information on Google updates.
  • A dedicated page tracks all past and present Google updates.
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Section 3: Identifying affected content

  • If your site is 30-70% down, identify the type of content affected.
  • In the SEO performance module, look for graphs trending downwards.
  • Change the time frame to when your site was affected.
  • Jot down the articles that were affected by the update.
  • In Google Analytics, go to reports > engagement > pages and screens to identify affected pages.
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Recover From ANY Google Algorithm Update - YouTube

Section 4: Taking action

  • For minor impact, monitor the situation and make adjustments if necessary.
  • For significant impact, consider making changes to affected content.
  • Improve the quality and relevance of affected content.
  • Focus on user experience and engagement metrics.
  • Stay updated on future algorithm updates and prepare accordingly.
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Identifying the Affected Posts

  • Expand the time frame and activate the compact option in the SEO performance tab.
  • Select the period for comparison and apply it.
  • Identify articles that are trending downwards by a lot.
  • Group the affected posts by content type (reviews, roundups, informational, etc.).
  • Assess the ratio of review articles to informational posts.
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Assessing Content Quality

  • Evaluate the quality of review articles and informational posts.
  • Determine if the content is written by someone with experience or if it is scraped from the internet.
  • Assess the credibility of guest posts.
  • Ensure that the content is up-to-date and satisfies the search intent of key phrases.
  • Evaluate competitors' approaches to determine any differences.
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Revising Content

  • Recraft the content based on the information gathered.
  • Beat competitors by improving the quality and relevance of the content.
  • If the above steps don't work, consider working on the expertise, authoritativeness, and trustworthiness of the site.
  • Check for any Google penalties in the Search Console.
  • If there are no manual actions or security issues, it indicates being hit by an update.
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Overseeing Content Quality

  • Deep dive into each content piece.
  • Ensure that outsourced or AI-generated content meets quality standards.
  • Revise or remove low-quality content that is not generating traffic.
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Verifying and deleting content

  • You can verify if a page has been affected by a Google algorithm update using Rank Math's analytics module or Google Analytics.
  • If you want to delete a page, you can use Rank Math's redirections module to create a 410 content deleted redirection, which tells Google that the page has been deleted.
  • If there are other articles on your site linking to the deleted page, you should remove those links to prevent 404 errors.
  • You can use Google Search Console to identify the pages on your site that are linked to the deleted page and remove those links.
  • If you don't want to delete the content, you can upgrade it, but this may take a long time if there is a large amount of content to upgrade.
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Checking and managing backlinks

  • There are different types of backlinks: those you can control, those you have bought, and those you have earned organically.
  • Backlinks that you can control, such as those from LinkedIn or other reputable sites, are fine.
  • Do not try to add optimized links in comments on forum sites like Reddit or Quora, as this goes against Google guidelines.
  • If you have bought backlinks, you may need to do a backlink audit and disavow spammy links using tools like UberSuggest.
  • You can use UberSuggest to audit your domain and sort backlinks by spam score to identify potentially spammy links.
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Disavowing links

  • If you find spammy backlinks, you should disavow them to prevent them from negatively impacting your site's SEO.
  • Create a .txt file with the list of spammy links and upload it to Google Search Console to disavow those links.
  • Only backlinks with low spam scores or links that are hard to get are considered valuable for SEO.
  • Links that are easy to get or that you have paid for should be treated with caution.
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Expertise, authoritativeness, and trustworthiness (E-A-T)

  • Google determines the credibility of content based on the expertise, authoritativeness, and trustworthiness of the author.
  • In certain niches, it may be necessary to disclose the identity of the author, such as in the medical or financial fields.
  • To improve your E-A-T, ensure that authors have credible social profiles and have written content on other reputable sites.
  • If you have multiple authors, each should have an autobio on every page to establish their expertise and credibility.
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Section 1: Recovering from a Google Algorithm Update

  • Recovering from a Google algorithm update requires a lot of effort and time.
  • Google assesses websites based on everything they do on the internet, not just written content.
  • Creating a YouTube channel or podcast can help gain exposure and credibility.
  • Opportunities for guest interviews and collaborations can also improve authority and trustworthiness.
  • Relying solely on a blog for authoritative influence and trustworthiness can take a long time.
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Section 2: Mistakes to Avoid When Your Site is Hit by an Update

  • Changing your site's URL or URL structure is the worst thing you can do when hit by a Google update.
  • Any changes to your internal linking structure may have further negative impacts on your site.
  • Changing your site's structure may seal the deal and cause your site to die.
  • Preparing your website and business for future algorithm updates is essential.
  • Diversifying traffic sources and building an email list can help protect your business.

Watch the video on YouTube:
Recover From ANY Google Algorithm Update - YouTube

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