SECRETS to Compete with Big Brand Websites

Last updated: Jun 21, 2023

The video discusses how to compete with big brand websites in a specific niche by focusing on building topical authority, keeping branding generic enough to allow for expansion, and leveraging competitive advantages.

The video discusses how to compete with big brand websites in your niche. The speaker advises against switching niches just because of competition and instead suggests learning how to lean into your competitive advantage. They also argue against the distinction between niche sites and authority sites, stating that a niche site can become an authority site with time and effort. The speaker emphasizes the importance of starting small and building real topical authority, while also keeping branding generic enough to allow for future expansion. They use examples of successful companies that started out in a niche and expanded from there to illustrate their point.

  • Don't switch niches just because of competition.
  • Learn to lean into your competitive advantage.
  • Try to keep your branding generic enough to allow for expansion.
  • Focus on building real topical authority.
  • Monetization is the biggest distinction between niche sites and authority sites.
  • Independent creators can pivot on a dime and take advantage of their competitive advantage.
  • Independent creators can become the brand that people go to for information and product recommendations.

SECRETS to Compete with Big Brand Websites - YouTube

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Competing with Big Brands in Your Niche

  • Don't switch niches just because of competition.
  • Learn to lean into your competitive advantage.
  • There's no firm distinction between niche sites and authority sites.
  • Start small and build real topical authority.
  • Focus on treating your site like a specific niche site in the beginning.
SECRETS to Compete with Big Brand Websites 002

Keeping Branding Generic Enough for Expansion

  • Try to keep your branding generic enough to allow for expansion.
  • Pick a name that's more of a brand and less of an exact match.
  • Focus on treating your site like a specific niche site in the beginning.
  • There's going to be a lot of opportunity to expand later.
  • Remember to treat your site like a specific niche site in the beginning.
SECRETS to Compete with Big Brand Websites 003

Leveraging Competitive Advantages

  • You don't have to be a Fortune 500 company to have real authority within a niche.
  • Most big websites started out as small websites.
  • Start out in a niche and then grow and expand from there.
  • Think about Google and Amazon and how they started out in a niche.
  • Focus on building real topical authority.
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SECRETS to Compete with Big Brand Websites - YouTube

Monetizing Your Site

  • There's not a firm distinction between niche sites and authority sites.
  • Monetization is the biggest distinction between the two.
  • Try to keep your branding generic enough to allow for expansion.
  • Focus on treating your site like a specific niche site in the beginning.
  • There's going to be a lot of opportunity to expand later.
SECRETS to Compete with Big Brand Websites 006

Building Topical Authority

  • Big brand websites have to create generic content that appeals to everyone.
  • As an independent creator, you can pick a niche and create content that is only applicable to a small group of people.
  • You can become the authority for that niche and create content that nobody else is creating.
  • WebMD's article on how to beat carb cravings is an example of generic content.
  • Independent creators can provide more specific examples and detailed answers.
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Ability to Pivot

  • Big companies find it hard to pivot when things change.
  • Independent creators can focus on niche-specific topics and give helpful advice.
  • They can make changes quickly and take advantage of new trends.
  • Big companies have processes, systems, and bureaucracy that independent creators don't have.
  • Independent creators can pivot on a dime and take advantage of their competitive advantage.
SECRETS to Compete with Big Brand Websites 008

Less Scrutiny

  • Big brand websites are in the public eye and get a lot of scrutiny.
  • Independent creators can take a stance on different issues and create content that goes further than big brands.
  • They are not a target for lawsuits or ridicule like big brands are.
  • Independent creators can become more trustworthy to individuals than big brands.
  • They can make a lot of money with just a fraction of the traffic that big websites need to make a profit.
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Trust in a Person vs. Faceless Organization

  • People are more inclined to trust a person than a faceless organization.
  • Independent creators can become more trustworthy to individuals than big brands.
  • WebMD may win a lot of Google rankings, but if their content isn't helpful, people will trust independent creators instead.
  • Independent creators can become the brand that people go to for information and product recommendations.
  • They can make a lot of money for themselves with just a fraction of the traffic that big websites need to make a profit.

Watch the video on YouTube:
SECRETS to Compete with Big Brand Websites - YouTube

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