4 SEO Best Practices (You Can’t Ignore in 2023)

Last updated: Jun 15, 2023

This video by Gotch SEO discusses four SEO best practices that should not be ignored in 2023, with a focus on using a reverse keyword strategy to target transactional and investigative keywords at the bottom of the funnel first.

The video discusses four SEO best practices that are essential for dominating Google in 2023.

The first best practice is the reverse keyword strategy, which involves starting at the bottom of the funnel and working up to build a keyword strategy.

The video uses the example of a business that sells pans for cooking to illustrate how to identify keywords at each stage of the searcher journey and build a strategy around them. The video also emphasizes the importance of starting with existing keyword profiles and using modifiers to find transactional opportunities.

Overall, the video provides valuable insights into SEO best practices that businesses should implement to improve their organic traffic and search engine rankings.

  • Start keyword strategy at the bottom of the funnel with transactional or investigative keywords.
  • Identify keywords at each stage of the searcher journey and build topical authority at the top of the funnel.
  • Find keyword opportunities by filtering through existing keywords and focusing on buyer intent.
  • Build a logical strategy by pushing searchers down the funnel with each stage of the journey.
  • Target transactional keywords with low competition and comparison queries with quick wins.
  • Search for informational keywords to support bottom of the funnel keywords and build topical authority.
  • Steal keywords from competitors by sorting by unique keywords and targeting low competition keywords.
  • Focus on potential reach, create content to support existing keywords, and build topical authority and relevance.
  • Ensure website is mobile-friendly, use structured data, optimize meta descriptions and title tags, use internal linking, and regularly update and maintain website.
  • Create high-quality, unique content that provides value to the user, use keyword research, a mix of content formats, and regularly update and refresh content.

4 SEO Best Practices (You Can’t Ignore in 2023) - YouTube

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Using the Reverse Keyword Strategy

  • Most people focus on informational keywords with high search volume, but this is not the correct order for building a keyword strategy.
  • Start at the bottom of the funnel with transactional or investigative keywords.
  • Build the entire strategy around these keywords.
  • Focus on transactional keywords with transactional intent first.
  • Move up the funnel to comparison keywords and then investigative keywords.
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Identifying Keywords at Each Stage of the Searcher Journey

  • Identify keywords at each stage of the searcher journey.
  • Start with transactional keywords with transactional intent.
  • Move up to comparison keywords.
  • Then focus on investigative keywords.
  • Build topical authority at the top of the funnel.
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Finding Keyword Opportunities

  • Start with your existing keyword profile.
  • Look for bottom of the funnel keywords with modifiers like "buy".
  • Filter through and find transactional opportunities.
  • Use investigative keywords to build topical authority.
  • Focus on building awareness at the top of the funnel.
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4 SEO Best Practices (You Can’t Ignore in 2023) - YouTube

Building a Logical Strategy

  • Start at the bottom of the funnel and work your way up.
  • Searchers can be erratic, but building a strategy in this order is logical.
  • Push searchers down the funnel with each stage of the journey.
  • Use a list post to show the best pans and compare them to your product.
  • Focus on building topical authority at the top of the funnel.
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Targeting Transactional Keywords

  • Focus on keywords with buyer intent.
  • Look for keywords with low competition.
  • Filter keywords by keyword difficulty.
  • Start at the bottom of the funnel and work your way up.
  • Find keywords that are specific to your product or service.
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Targeting Comparison Queries

  • Look for keywords that compare your product to others.
  • Find keywords with low competition.
  • Push keywords up from positions 2-15.
  • Target keywords with quick wins.
  • Upgrade pages and acquire links to push keywords up.
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Targeting Informational Keywords

  • Search for keywords with modifiers that make them informational.
  • Filter keywords by search volume and competition.
  • Use informational keywords to support bottom of the funnel keywords.
  • Rank for keywords related to your product or service.
  • Build topical authority around individual products.
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Stealing Keywords from Competitors

  • Use competing domains to find top competitors.
  • Sort by keywords unique to competitors.
  • Look for competitors that sell similar products.
  • Target keywords with low competition.
  • Optimize pages and acquire links to push keywords up.
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Keyword Strategy

  • Focus on potential reach by analyzing top competitor websites
  • Use the "show keywords" feature to find opportunities not currently ranking for
  • Sort by lower KD range and volume to find relevant keywords
  • Create content to support existing keywords, such as instructional assets for product use
  • Build topical authority and relevance by targeting transactional and investigative keywords at the bottom of the funnel first
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Search Intent

  • Examine search results for each keyword at each stage of the funnel
  • Identify informational blocks and prioritize creating video content for those keywords
  • Build topically relevant assets to support keywords, such as answering related questions
  • Create a dedicated page with step-by-step guidance and recipes for cooking specific types of food
  • Focus on investigative keywords in the middle of the funnel to build authority and relevance
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Technical SEO

  • Ensure website is mobile-friendly and has fast loading times
  • Use structured data to help search engines understand website content
  • Optimize meta descriptions and title tags for click-through rates
  • Use internal linking to help search engines crawl and understand website structure
  • Regularly update and maintain website to ensure it is up-to-date and relevant
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Content Strategy

  • Create high-quality, unique content that provides value to the user
  • Use keyword research to inform content creation and target relevant keywords
  • Use a mix of content formats, such as text, images, and video, to appeal to different users
  • Regularly update and refresh content to keep it relevant and up-to-date
  • Promote content through social media and other channels to increase visibility and traffic
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Section 1: Investigative and Transactional Keywords

  • Advertisers want to show up for investigative and transactional queries.
  • Featured Snippets should be stolen by structuring the page similarly to competitors.
  • Creating additional support and content using the "People Also Ask" section.
  • Creating list posts and leveraging structured markup and recipes for keywords related to "best".
  • Building out assets on your own website or reaching out to bloggers to create them for you.
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Section 2: Dominating Primary Keywords

  • Answering every question related to your brand and ranking for anything related to your brand.
  • Ranking number one for primary keywords and supporting assets.
  • Using search results to guide how you structure content.
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Section 3: Upgrading Before Optimizing

  • Upgrading and refreshing old content before optimizing it.
  • Slow painful decline of old content is usually due to staleness and lack of new content.
  • Refresh and upgrade old content to get Google to recrawl and re-index it.
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Section 4: Bottom of the Funnel Keywords

  • Targeting bottom of the funnel keywords like "Pan vs. Caraway" to make solid sales and increase conversion rates.
  • Building out assets on your own website or reaching out to bloggers to create them for you.
  • Driving up the authority of those assets and flooding the first page with them.
  • Using the "People Also Ask" section to continually build more topical authority.
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Revamping Old Content

  • Refreshing old content is important to keep it relevant and up-to-date.
  • Upgrading the graphics and copy can make a huge impact on the performance of the page.
  • Creating higher quality content can make it more linkable and easier to acquire links.
  • Before optimizing for keywords, upgrade the content to make sure it's worth linking to.
  • Refining content strategy can help satisfy the intent of the searcher and improve rankings.
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Creating SEO Content

  • Creating content with a unique angle that's different and better than what's already ranking is key.
  • Researching what's already ranking can help identify trends and types of pages that are ranking.
  • Using a reverse keyword strategy to target transactional and investigative keywords at the bottom of the funnel first can be effective.
  • Creating content that satisfies the intent of the searcher is important for ranking.
  • Using data-driven research to create content that answers the questions of the searcher can improve rankings.
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Optimizing for User Experience

  • Optimizing for user experience can improve rankings and increase engagement.
  • Improving page speed, mobile responsiveness, and navigation can improve user experience.
  • Using clear and concise language and formatting can make content easier to read and understand.
  • Using multimedia such as images and videos can make content more engaging and improve user experience.
  • Creating content that's easy to share and link to can improve user experience and increase backlinks.
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Building High-Quality Backlinks

  • Building high-quality backlinks is important for improving rankings and increasing traffic.
  • Using a variety of tactics such as guest posting, broken link building, and resource page link building can be effective.
  • Building relationships with other websites and influencers can help acquire backlinks.
  • Creating high-quality content that's worth linking to can make it easier to acquire backlinks.
  • Using data-driven research to create content that's unique and valuable can increase the likelihood of acquiring backlinks.
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Unique Content Creation

  • Copying exact content model of competitors is a huge mistake.
  • Create unique content that satisfies the intent of the keyword.
  • Brainstorm and think about how to make something different than what's currently ranking.
  • Create content that stands the test of time and has a moat around it.
  • Acquire backlinks naturally by hitting an angle that's unique.
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Reverse Keyword Strategy

  • Target transactional and investigative keywords at the bottom of the funnel first.
  • Use reverse keyword strategy to find keywords that have low competition and high intent.
  • Focus on long-tail keywords that have a higher chance of conversion.
  • Use keyword research tools to find related keywords and phrases.
  • Optimize content for user intent and not just for keywords.
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Technical SEO Optimization

  • Ensure website is mobile-friendly and has a fast loading speed.
  • Use structured data markup to help search engines understand content.
  • Optimize website architecture and internal linking structure.
  • Use descriptive and keyword-rich URLs, titles, and meta descriptions.
  • Optimize images and videos with alt tags and descriptive file names.
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Off-Page SEO Strategies

  • Build high-quality backlinks from authoritative and relevant websites.
  • Use social media to promote content and engage with audience.
  • Participate in online communities and forums related to niche.
  • Create shareable content that encourages others to link back to website.
  • Monitor and manage online reputation and reviews.

Watch the video on YouTube:
4 SEO Best Practices (You Can’t Ignore in 2023) - YouTube

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