SEO Case Study: +94% Traffic with THESE Strategies!

Last updated: Jan 1, 1970

The video is about SEO strategies used to increase a client's traffic by 94%, including identifying and addressing negative SEO attacks, optimizing existing content for low hanging fruit keywords, and building high-quality backlinks within a budget.

The video is a case study on how to increase website traffic by 94% using SEO strategies. The case study involves a real estate business in Southeast Asia that was struggling with negative SEO, content ranking, backlink building, and technical SEO issues. The video breaks down step-by-step how to identify negative SEO attacks, separate good backlinks from spammy ones, and create a disavow file to tell Google to ignore spammy links. The video also teaches how to optimize existing content for low hanging fruit keywords to quickly increase traffic. The video ends with a link to a free SEO training masterclass.

  • The video showcases SEO strategies that increased a client's traffic by 94%.
  • Three tactics used in the case study are not currently in your SEO strategy.
  • The strategies are broken down step by step for replication on your own website.
  • The client is a real estate business focused on the Southeast Asian market.
  • Negative SEO attacks can be identified and addressed using Ahrefs and the Google disavow tool.
  • Optimizing existing content for low hanging fruit keywords and building high-quality backlinks can improve site authority and traffic.
  • Solving technical SEO issues, such as duplicate content and slow page speed, can also improve rankings.

SEO Case Study: +94% Traffic with THESE Strategies! - YouTube

SEO Case Study: +94% Traffic with THESE Strategies! 001

Introduction

  • The video shows SEO strategies used to increase a client's traffic by 94%.
  • Three of these tactics are not currently in your SEO strategy.
  • The strategies are broken down step by step so you can replicate them for your own website.
  • The client is a real estate business focused on the Southeast Asian market.
  • The client was getting negative SEO'd with toxic backlinks by some shady competition.
SEO Case Study: +94% Traffic with THESE Strategies! 002

Identifying and Addressing Negative SEO Attacks

  • Negative SEO is when a competitor builds toxic backlinks to your site with the intention of triggering a Google penalty.
  • Google can devalue or ignore most spammy links, but not all of them.
  • The Google disavow tool is a way to manually tell Google to ignore spammy links to your site.
  • You can identify a negative SEO attack on Ahrefs by looking for a sharp spike in referring domains.
  • You can separate good backlinks from spammy backlinks by looking out for Blogspot domains, web directories, comment and forum spam, and links coming from domains with the same IP address.
SEO Case Study: +94% Traffic with THESE Strategies! 003

Optimizing Existing Content for Low Hanging Fruit Keywords

  • A low hanging fruit is a keyword which you're already ranking just outside of page one for.
  • You can optimize your existing content for low hanging fruit keywords by adding them to your title tags, meta descriptions, and content.
  • You can also add internal links to your low hanging fruit pages from your high authority pages.
  • By optimizing your existing content for low hanging fruit keywords, you can get quick traffic to your site.
  • Google likes your content, but not enough to rank it on page one.
SEO Case Study: +94% Traffic with THESE Strategies! 004

SEO Case Study: +94% Traffic with THESE Strategies! - YouTube

Building High-Quality Backlinks Within a Budget

  • You can build high-quality backlinks within a budget by using broken link building, guest posting, and resource page link building.
  • Broken link building involves finding broken links on other sites and suggesting your own content as a replacement.
  • Guest posting involves writing content for other sites in exchange for a backlink to your site.
  • Resource page link building involves finding resource pages in your niche and suggesting your own content as a valuable resource.
  • By building high-quality backlinks, you can improve your site's authority and rank higher on Google.
SEO Case Study: +94% Traffic with THESE Strategies! 006

Solving Technical SEO Issues

  • The client had two technical SEO issues that were severely weighing down their progress.
  • The first issue was duplicate content, which can confuse Google and hurt your rankings.
  • The second issue was slow page speed, which can frustrate users and hurt your rankings.
  • You can solve duplicate content issues by using canonical tags and 301 redirects.
  • You can solve slow page speed issues by optimizing your images, minifying your code, and using a content delivery network (CDN).
SEO Case Study: +94% Traffic with THESE Strategies! 007

Identifying Low Hanging Fruit Keywords

  • Use Ahrefs Site Explorer to type in your domain and set the country targeting.
  • Open up organic keywords to get a list of all the keywords you're ranking for.
  • Set a filter to only show keywords you're ranking 11 to 24.
  • Set a maximum keyword difficulty to 25.
  • Optimize the page that has multiple low hanging fruit keywords.
SEO Case Study: +94% Traffic with THESE Strategies! 008

Optimizing Existing Content

  • Use Surfer to analyze the content of the top articles ranking for your keyword.
  • Surfer extracts out exactly what they did right and guides you on how to optimize your own content.
  • Use Google search console's URL submit tool to get Google to revisit your content and award you with higher rankings.
  • Optimize the title tag and H1 of your article.
  • Use Surfer's content editor to optimize your content.
SEO Case Study: +94% Traffic with THESE Strategies! 009

Building High-Quality Backlinks

  • Pick low hanging fruit pages to send links to and pages that recently lost rankings and traffic.
  • Use Ahrefs anchor report to categorize each of them into keyword-rich, topical, branded, URL, and miscellaneous anchors.
  • Convert the sheet into a pie chart to get an average that you need to hit for the perfect anchor text optimization for the keyword.
  • Repeat for the rest of the top ranking articles.
  • Choose the most effective anchor text to use.
SEO Case Study: +94% Traffic with THESE Strategies! 010

Fixing Technical SEO Issues

  • Fix internal 301 redirects by updating the internal links going to URL A over to URL B.
  • 301 redirects add an extra step in the process of loading the desired page, creating a redirect chain.
  • Unnecessary redirect chains take more time to load the content for the user, which is a bad signal to Google.
  • Put unnecessary stress on the Googlebot's ability to crawl your site.
  • Fix other technical SEO issues to give huge results when fixed.
SEO Case Study: +94% Traffic with THESE Strategies! 012

SEO Strategies for Increasing Traffic by 94%

  • Identify and fix redirect chains using Screaming Frog.
  • Implement breadcrumbs to improve user experience and SEO.
  • Use plugins like Yoast SEO or Breadcrumb NavXT for WordPress sites.
  • Keep breadcrumb paths short and simple.
  • Use schema markup to force Google search results to show breadcrumbs.
  • Result: 90% increase in users, 85% increase in new users, and 94% increase in traffic.

Watch the video on YouTube:
SEO Case Study: +94% Traffic with THESE Strategies! - YouTube

Related summaries of videos: