SEO Content Brief - How to Provide Your Content Writer With a Good Brief

Last updated: Jun 21, 2023

The video is about how to provide a good content brief to a content writer, using tools such as Phrase to process top Google results and create a template for the brief.

The video is about how to provide a good content brief to a content writer. The speaker, who has worked with content writers for many years, discusses the importance of a good brief and provides tools to help create one. He introduces a tool called Phrase, which processes the top 20 Google results for a search query and provides an outline for a content brief, including word count, headers, links, images, domain authority, and backlinks. The tool also allows for the automation of the content brief and the addition of guidelines, topics, clusters, headers, questions, statistics, and hyperlinks. The speaker emphasizes the importance of providing a clear and detailed brief to make the content writer's job easier.

  • A good content brief is important for content writers.
  • Finding good content writers is a common problem.
  • Phrase is a tool for processing top Google results for a search query and creating a content brief template.
  • Using Phrase for content briefs saves time, ensures consistency and accuracy, and improves the quality and relevance of content.
  • Other tools for content briefs include Page Optimizer Pro, Google Trends, Google Analytics, Google Search Console, and SEMrush.

SEO Content Brief - How to Provide Your Content Writer With a Good Brief - YouTube

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Introduction

  • The importance of a good content brief for content writers.
  • The common problem of finding good content writers.
  • The role of research and a good brief in helping content writers.
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Using Phrase for Content Briefs

  • Phrase is a tool for processing top Google results for a search query.
  • Phrase is relatively cheap and offers seats, document credits, and more.
  • Phrase processes the top 20 Google results for a search query and provides word count, headers, links, images, domain authority, and backlinks.
  • Phrase offers an outline and allows users to select headings, automate the content brief, and add guidelines, topics, clusters, headers, questions, statistics, and hyperlinks.
  • Phrase creates a content brief template with target headings, word count, project owner, deadline, and goal.
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Benefits of Using Phrase for Content Briefs

  • Phrase saves time and effort in researching and creating a content brief.
  • Phrase provides a comprehensive and data-driven content brief template.
  • Phrase ensures consistency and accuracy in content briefs.
  • Phrase helps content writers understand the project requirements and goals better.
  • Phrase improves the quality and relevance of the content produced by content writers.
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SEO Content Brief - How to Provide Your Content Writer With a Good Brief - YouTube

Other Tools for Content Briefs

  • Page Optimizer Pro is a tool for checking the top 10 or 20 search results for a search query and providing data-driven recommendations for on-page optimization.
  • Google Trends is a tool for analyzing the popularity and seasonality of search terms and topics.
  • Google Analytics is a tool for tracking website traffic, user behavior, and conversion rates.
  • Google Search Console is a tool for monitoring website performance, indexing, and search queries.
  • SEMrush is a tool for analyzing competitors, keywords, and backlinks.
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The Main Goal of the Content Brief

  • The main goal of the content is to inform or sell something.
  • Provide the content writer with the "People Also Ask" section for subheadings and ideas.
  • Use tools like Phrase to process top Google results and create a template for the brief.
  • Topical clusters are important to consider when creating a content brief.
  • Suggested headers and questions can help the content writer come up with ideas.
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How to Create a Solid Content Brief

  • Do keyword research before creating the content brief.
  • Understand what a topical cluster is and include it in the brief.
  • Provide the writer with actual data and information to work with.
  • Phrase is a tool that can help create a solid content brief.
  • Don't make up the content brief as you go along.
  • Creating a solid content brief will result in better content at the end of the day.

Watch the video on YouTube:
SEO Content Brief - How to Provide Your Content Writer With a Good Brief - YouTube

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