SEO Keyword Research Tutorial 2023: How to Find the Best Keywords for Your Website

Last updated: Jun 22, 2023

The video is a tutorial on how to conduct SEO keyword research to find the best keywords for a website, using the Google Keyword Planner and other tools, and understanding search intent and short tail vs. long tail keywords.

The video is a tutorial on how to conduct keyword research for SEO in 2023. The presenter uses the Google Keyword Planner to come up with a list of keywords for their website, farmhousegoals.com. They explain the importance of understanding search intent and the difference between short tail and long tail keywords. The video also mentions other paid and free keyword tools available and emphasizes the need to do keyword research for other networks as well. The presenter outlines a four-step process for creating an SEO keyword research list, which includes finding short tail and long tail keywords, categorizing them, and focusing on search intent. The video provides examples of how different search terms can yield different search engine results pages.

  • Keyword research starts with understanding customer search intent and what your business offers.
  • Google Keyword Planner is the main tool used for keyword research, but other paid and free tools are available.
  • Short tail keywords have high search volume but are more competitive, while long tail keywords are easier to rank for and have higher conversion rates.
  • The four-step keyword research process involves starting with short tail keywords, categorizing them, using them to find long tail keywords, and focusing on search intent to create content.
  • Understanding top of page bids and other metrics in Google Keyword Planner can help find relevant long tail keywords.
  • Other tools for keyword research include SEMrush, Ahrefs, and Moz.
  • Short tail keywords are broad and general, while long tail keywords are specific and targeted.
  • Categorizing keywords can make it easier to target specific keywords and products.
  • The keyword research process involves filtering out low search volume keywords and regularly updating research to stay up-to-date with changes in search trends and competition.

SEO Keyword Research Tutorial 2023: How to Find the Best Keywords for Your Website - YouTube

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Understanding Customer Search Intent

  • Keyword research for SEO starts with understanding what your customers are looking for and what you offer.
  • Search intent is crucial because different search terms have different meanings and will yield different search engine results pages (SERPs).
  • Short tail keywords have high search volume but are more competitive, while long tail keywords are easier to rank for and have higher conversion rates.
  • There are paid and free keyword tools available, but this video will focus on Google Keyword Planner.
  • Keyword research should be done for other networks as well, depending on your target audience and where they are likely to find your business.
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Tools for Keyword Research

  • Google Keyword Planner is the main tool used in this video for keyword research.
  • Other paid keyword tools include SEMrush and Ahrefs, while Keywords Everywhere is a freemium tool that offers a lot for free.
  • AnswerThePublic.com provides several free searches per day, while Keyword Tool.io can find a variety of keywords for different search engines.
  • While this video focuses on Google, keyword research should be done for other networks as well.
  • Keyword research is an ongoing process that should be revisited regularly to stay up-to-date with changes in search trends and customer behavior.
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Short Tail vs. Long Tail Keywords

  • Short tail keywords have high search volume but are more competitive, while long tail keywords are easier to rank for and have higher conversion rates.
  • Long tail keywords are based on short tail keywords and can be found using tools like Google Keyword Planner.
  • Optimizing for long tail keywords can improve rankings for short tail keywords as well.
  • Long tail keywords are more specific and targeted, making them more likely to attract customers who are ready to make a purchase.
  • Short tail keywords are more general and can be used to attract a wider audience, but may not be as effective at driving conversions.
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SEO Keyword Research Tutorial 2023: How to Find the Best Keywords for Your Website - YouTube

The Four-Step Keyword Research Process

  • Start with short tail keywords that are relevant to your business.
  • Categorize short tail keywords and understand how they fit into your overall SEO strategy.
  • Use short tail keywords to find long tail keywords that are more specific and targeted.
  • Focus on search intent to create content that solves your customers' problems and answers their questions.
  • Regularly revisit and update your keyword research to stay up-to-date with changes in search trends and customer behavior.
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Understanding Search Intent and Long Tail Keywords

  • It's hard to rank for broad keywords like "volleyball" because top results are dominated by authoritative sites like Wikipedia and official volleyball organizations.
  • Targeting long tail keywords like "volleyball shoes with ankle support" can be more effective because there is less competition and the intent is more specific.
  • Researching long tail keywords related to your niche can help you create pages on your website that cater to specific search queries.
  • Using tools like Google Keyword Planner can help you discover relevant long tail keywords for your website.
  • You can enter up to 10 keywords in the Keyword Planner and filter results based on search volume and relevance to your niche.
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Using Google Keyword Planner for SEO Keyword Research

  • You can access Google Keyword Planner for free by creating a Google Ads account.
  • You can enter up to 10 keywords in the Keyword Planner to discover related long tail keywords.
  • You can also enter your website or competitor websites to find relevant keywords.
  • You can filter results based on search volume, relevance, and other factors.
  • You can create keyword plans and download keywords to CSV or Google Sheets.
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Understanding Top of Page Bids and Other Metrics in Google Keyword Planner

  • Top of page bids refer to the estimated cost per click for a keyword in Google Ads.
  • Other metrics in the Keyword Planner include average monthly searches, competition, and three-month change.
  • You can filter results based on these metrics to find relevant long tail keywords for your website.
  • You can also look at historical data to see how search trends have changed over time.
  • Filtering results based on search intent and relevance to your niche can help you find the best keywords for your website.
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Using Other Tools for SEO Keyword Research

  • Other tools for SEO keyword research include SEMrush, Ahrefs, and Moz.
  • These tools can help you analyze your competitors' keywords, find related long tail keywords, and track your website's ranking for specific keywords.
  • Using a combination of tools can help you get a more comprehensive understanding of your niche and find the best keywords for your website.
  • It's important to regularly update your keyword research and adjust your strategy based on changes in search trends and competition.
  • Ultimately, the goal of SEO keyword research is to find the best keywords for your website that have high search volume, low competition, and are relevant to your niche and target audience.
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Short Tail Keywords

  • Use Google Keyword Planner to filter out low search volume keywords.
  • Short tail keywords are broad and general keywords.
  • Short tail keywords have high search volume.
  • Examples of short tail keywords are furniture, curtains, bedding, sinks, and lighting.
  • Short tail keywords are the first keywords to target.
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Long Tail Keywords

  • Long tail keywords are specific and targeted keywords.
  • Long tail keywords have lower search volume.
  • Long tail keywords tend to convert better because people know what they are looking for.
  • Examples of long tail keywords are farmhouse dining table, white farmhouse sinks, and farmhouse coffee table.
  • Long tail keywords can be found by using filters in Google Keyword Planner.
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Categorizing Keywords

  • Categorize keywords to make it easier to target specific keywords.
  • Examples of categories are farmhouse furniture, farmhouse tables, and farmhouse dining tables.
  • Use short tail keywords to target categories.
  • Use long tail keywords to target specific products within categories.
  • Long tail keywords with specific search intent tend to convert better.
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Keyword Research Process

  • Start with short tail keywords.
  • Filter out low search volume keywords.
  • Categorize keywords to make it easier to target specific keywords.
  • Use long tail keywords to target specific products within categories.
  • Add top keywords to saved keywords.
  • Continue to break down keywords as much as possible.
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Using Keyword Planner to Find Popular Keywords

  • Enter main keywords into Keyword Planner and click "Get Results".
  • Remove any filters and sort by relevance.
  • Add all relevant keywords to a keyword plan.
  • Create a list of at least 100 popular keywords within your niche.
  • Download the list to a CSV file.
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Filtering and Selecting Short Tail Keywords

  • Delete all columns in the CSV file except for keywords and average monthly searches.
  • Go to the "Data" tab and select the most popular keywords.
  • Filter by keyword text to contain your main keyword.
  • Select short tail keywords to target, such as "Farmhouse Sinks".
  • Ignore irrelevant keywords, such as brand names or specific stores.
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Structuring Keyword Research for Long Tail Keywords

  • Structure keyword research by category, such as "Farmhouse Furniture".
  • Add specific keywords under each category, such as "Farmhouse Tables" or "Farmhouse Nightstands".
  • Use filters in Keyword Planner to find relevant long tail keywords.
  • Focus on optimizing for image search, as it often displays long tail keywords.
  • Consider search intent and target product-based keywords.
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Using Long Tail Keywords to Drive Traffic

  • Long tail keywords can drive more targeted traffic to your website.
  • Use long tail keywords in blog posts, product descriptions, and meta tags.
  • Include long tail keywords in image file names and alt tags.
  • Use long tail keywords in social media posts and hashtags.
  • Regularly update and refresh your content with new long tail keywords.
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Keyword Research for Categorizing Products

  • Use relevant keywords that people are actively searching for to add to your website.
  • Categorizing products separates you from the competition.
  • Short tail vs. long tail keywords.
  • Example: Volleyball shoes with ankle support vs. five best volleyball shoes.
  • Find every relevant keyword possible.
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Using Google Keyword Planner

  • Click on "Get Results."
  • Get rid of refined keywords filter.
  • Look for keywords by relevance or average monthly searches.
  • Find subcategories to continue categorizing.
  • Keep an organized keyword research list for SEO strategy.
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Targeting Specific Keywords

  • Use filters to make sure the keyword text contains the specific keyword.
  • Look at average monthly searches for relevant keywords.
  • Keep a list of keywords to add to your website.
  • Break down keywords into subcategories for better targeting.
  • Provide a solution for every style people are generally looking for.
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Adding Keywords to Website Categories

  • Use drop-down menus to categorize products.
  • Add subcategories for different styles and colors.
  • Make sure each category provides a solution for every style people are generally looking for.
  • Link off to all different products within a category.
  • Use specific keywords for each product to improve SEO.
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Short Tail vs. Long Tail Keywords

  • Short tail high volume keywords are important to rank for.
  • Long tail keywords are less popular but can still be valuable.
  • Categorize short tail keywords and create pages for them.
  • Use Google Keyword Planner to find popular keywords under a category.
  • Focus on search intent to satisfy customers' needs.
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Keyword Research Process

  • Find short tail keywords and categorize them.
  • Find long tail keywords based on short tail keywords.
  • Focus on search intent for each keyword.
  • Use Google Keyword Planner to find popular keywords.
  • Use autocomplete and Keyword Planner to find content ideas.
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Ranking Higher for Specific Keywords

  • Look at specific websites similar to yours.
  • Enter competitor website into Google Keyword Planner to find their popular keywords.
  • Focus on keywords that your competitors are ranking higher for.
  • Use those keywords to create content and improve your ranking.
  • Make sure to satisfy search intent for each keyword.
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Keyword Research for Different Niches

  • Keyword research process can work for any niche.
  • Previous videos cover keyword research for YouTube, Google ads, and niche research.
  • Use Google Keyword Planner and autocomplete to find popular keywords.
  • Create content ideas based on those keywords.
  • Focus on search intent for each keyword.
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Using Google Keyword Planner

  • Copy a keyword and paste it into the Keyword Planner
  • Filter by average monthly searches to focus on keywords with at least 50 searches
  • Look for keywords related to your niche
  • Find keywords that your competitors are ranking for
  • Use relevance to find the most relevant keywords with at least 200 monthly searches
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Finding Long Tail Keywords

  • Use tools like keywordseverywhere.com to find long tail keywords
  • Install the Chrome plugin to see trending and related keywords
  • Create pages on your website for each long tail keyword
  • Break down short tail keywords into more specific long tail keywords
  • Focus on satisfying search intent for each keyword
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Organizing Your Keyword Research List

  • Create a list of short tail keywords related to your niche
  • Break down each short tail keyword into more specific long tail keywords
  • Use competitor research to find more keyword ideas
  • Keep a very organized keyword research list
  • Take time to come up with a bunch of different keyword ideas
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Using Filters to Find the Right Keywords

  • Use filters to find the right long tail keywords
  • Filter by average monthly searches to focus on keywords with a certain number of searches
  • Search for your specific competitors' keywords using their website
  • Look at their most relevant keywords
  • Go through their keywords with the most average monthly search volume
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How to Conduct SEO Keyword Research

  • It can be difficult to find keywords that are relevant to your niche but not actively searched for.
  • Following a process can make keyword research less time-consuming.
  • The ultimate goal is to rank for short tail keywords like "farmhouse sinks."
  • Competing with large websites like Amazon and Wayfair can be challenging.
  • Creating the best categories and subcategories on your website can help you rank for specific keywords.
  • If you have questions about the process, leave them in the comment section.

Watch the video on YouTube:
SEO Keyword Research Tutorial 2023: How to Find the Best Keywords for Your Website - YouTube

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