4 SEO Moves That Make Google Love Your Site

Last updated: Jul 1, 2023

The video is about SEO best practices, specifically using a reverse keyword strategy to focus on transactional and investigative keywords first, and building a keyword strategy around them to dominate Google search results.

This video by Nathan Gotch was published on Dec 20, 2022.
Video length: 30:22.

The video discusses four SEO best practices that can help a website rank higher on Google.

The first practice is the reverse keyword strategy, which involves starting with transactional or investigative keywords at the bottom of the funnel and building the keyword strategy around them. The second practice is to identify keywords at each stage of the searcher journey, from transactional to informational, and build a strategy around them. The third practice is to focus on building topical authority in a specific area, such as cooking fish, to drive awareness and push searchers down the funnel. The fourth practice is to start with the existing keyword profile and look for bottom-of-the-funnel keywords to target.

By following these practices, a website can improve its organic traffic and dominate Google.

  • Focus on transactional and investigative keywords first.
  • Identify keyword opportunities using existing keyword profile and modifiers.
  • Build entire strategy around bottom of the funnel keywords.
  • Push searcher down the funnel with list posts and comparison keywords.
  • Find transactional opportunities with low keyword difficulty and good intent.
  • Rank for comparison queries and steal keywords from competitors.
  • Use keyword footprint and search intent to build topical relevance.
  • Address content gaps with a content gap tool and integrate informational keywords.
  • Create topically relevant assets and video content to support keywords.

4 SEO Moves That Make Google Love Your Site - YouTube

4 SEO Moves That Make Google Love Your Site 001

Reverse Keyword Strategy

  • Most people focus on informational keywords with high search volume.
  • Start at the bottom of the funnel with transactional or investigative keywords.
  • Build entire strategy around these keywords.
  • Focus on transactional keywords first, then comparison keywords, then investigative keywords.
  • Give list posts for investigative keywords to push searcher further down the funnel.
4 SEO Moves That Make Google Love Your Site 002

Identifying Keyword Opportunities

  • Start with existing keyword profile to find opportunities.
  • Look for bottom of the funnel keywords using modifiers like "buy".
  • Filter through and find transactional opportunities.
  • Use comparison keywords to steer searcher away from competitors.
  • Give list posts for investigative keywords to push searcher further down the funnel.
4 SEO Moves That Make Google Love Your Site 003

Building Keyword Strategy

  • Start at the bottom of the funnel with transactional or investigative keywords.
  • Build entire strategy around these keywords.
  • Focus on transactional keywords first, then comparison keywords, then investigative keywords.
  • Give list posts for investigative keywords to push searcher further down the funnel.
  • Build topical authority for top of the funnel keywords to drive awareness.
4 SEO Moves That Make Google Love Your Site 005

4 SEO Moves That Make Google Love Your Site - YouTube

Pushing Searcher Down the Funnel

  • Start at the bottom of the funnel with transactional or investigative keywords.
  • Give list posts for investigative keywords to push searcher further down the funnel.
  • Use comparison keywords to steer searcher away from competitors.
  • Build topical authority for top of the funnel keywords to drive awareness.
  • Push searcher down the funnel to make a buying decision.
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Finding Transactional Opportunities

  • Focus on transactional and investigative keywords first.
  • Attack keywords that have buyer intent right away.
  • Filter and prioritize keywords with low keyword difficulty.
  • Target keywords with good intent and low competition for quick wins.
  • Start at the bottom of the funnel and work your way up.
4 SEO Moves That Make Google Love Your Site 007

Looking at Comparison Queries

  • Find comparison keywords such as "versus" queries.
  • Rank for keywords that are more informational in nature.
  • Push keywords further down into the funnel.
  • Look for low hanging fruit keywords in positions 2 to 15.
  • Target keywords with low competition and quick wins.
4 SEO Moves That Make Google Love Your Site 008

Finding Informational Keywords

  • Search for modifiers that make a keyword more informational.
  • Filter out keywords that are already ranking well.
  • Rank for informational keywords to support bottom of the funnel keywords.
  • Start at the bottom of the funnel and work your way up.
  • Build topical authority around individual products.
4 SEO Moves That Make Google Love Your Site 010

Stealing Keywords from Competitors

  • Find competitors you are competing against.
  • Sort by keywords unique to competitors.
  • Look for specific competitors that sell the same products as you.
  • Identify opportunities to go for.
  • Steal keywords from top competitors.
4 SEO Moves That Make Google Love Your Site 011

Keyword Footprint

  • Focus on transactional and investigative keywords first.
  • Put top websites into a tool to see what keywords they are ranking for.
  • Find opportunities that your website is not ranking for.
  • Sort keywords by lower KD range and volume to find relevant opportunities.
  • Build more content to support existing keywords.
4 SEO Moves That Make Google Love Your Site 012

Search Intent

  • Each keyword displays a different makeup in search results.
  • Informational keywords often display informational blocks on Google.
  • Video blocks indicate that people want to watch a video on the topic.
  • Ranking in YouTube can provide a bigger benefit than ranking in Google.
  • Create video content and a dedicated page on your website to rank for a keyword.
4 SEO Moves That Make Google Love Your Site 013

Topical Relevance

  • Build topically relevant assets to support a keyword.
  • Create a separate asset or answer questions on the post itself.
  • Look at the types of assets that are ranking for a keyword.
  • Create a dedicated page that shows step-by-step guidance and a recipe.
  • Create a video to stack on top of the page for maximum impact.
4 SEO Moves That Make Google Love Your Site 015

Content Gap

  • Use a content gap tool to find keyword opportunities from competitors.
  • Focus on existing keywords and prioritize the bottom of the funnel.
  • Extract keyword opportunities from competitors to build topical relevance.
  • Use the tool to find opportunities to build more content to support existing keywords.
  • Integrate informational keywords with the product or offer that you have.
4 SEO Moves That Make Google Love Your Site 016

Stealing Featured Snippets

  • Focus on transactional and investigative keywords first.
  • Structure your page similar to competitors with featured snippets.
  • Build something better and more in-depth.
  • Acquire more links.
  • Use "People Also Ask" section to create additional support and content.
4 SEO Moves That Make Google Love Your Site 017

Creating List Posts

  • Keywords related to "best" lead to list posts.
  • Create a list post to rank for these keywords.
  • Leverage structured markup and have recipes in your content.
  • Model the framework that's working, but deliver something unique.
  • Use "People Also Ask" section to build more topical authority.
4 SEO Moves That Make Google Love Your Site 018

Ranking for Comparison Queries

  • Build out the comparison query on your own website.
  • Reach out to bloggers to create assets.
  • Sponsor the post to prioritize your product over competitors.
  • Flood the first page with your asset and your partners' assets.
  • Use "People Also Ask" section to continually build more topical authority.
4 SEO Moves That Make Google Love Your Site 020

Upgrading Before Optimizing

  • Upgrade and refresh old content before optimizing.
  • Slow painful decline of traffic is usually due to stale content.
  • Refresh and upgrade content to get Google to recrawl and re-index.
  • Don't think about optimization until after upgrading.
  • Optimization will be easier and more effective after upgrading.
4 SEO Moves That Make Google Love Your Site 021

Revamping Old Content

  • Refreshing old content can improve its performance.
  • Upgrading content can make it more actionable and visually rich.
  • Before optimizing for keywords, upgrade outdated content.
  • Creating linkable content is important for acquiring links.
  • Refreshing content can improve its linkability.
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Creating SEO Content

  • Create content with a unique angle that is different and better than what's already ranking.
  • Research what's already ranking for your target keyword.
  • Identify trends and types of pages that are ranking.
  • Create content that will have emotion around it.
  • Think about what type of content can you create that's going to be different and better than what's already ranking.
4 SEO Moves That Make Google Love Your Site 023

Using Reverse Keyword Strategy

  • Focus on transactional and investigative keywords first.
  • Build a keyword strategy around these keywords to dominate Google search results.
  • Use long-tail keywords to target specific search queries.
  • Use keyword research tools to find relevant keywords.
  • Use keyword variations to target different search queries.
4 SEO Moves That Make Google Love Your Site 025

Optimizing for User Intent

  • Understand the user's intent behind their search query.
  • Create content that satisfies the user's intent.
  • Use natural language and conversational tone in your content.
  • Answer common questions related to the user's search query.
  • Provide value to the user through your content.
4 SEO Moves That Make Google Love Your Site 026

Unique Content Strategy

  • Create an angle that is unique relative to what's already ranking.
  • Don't copy the exact content model of competitors.
  • Satisfy the intent of the keyword without copying competitors.
  • Create content that stands the test of time.
  • Create a moat around your content to make it difficult for competitors to replicate.
4 SEO Moves That Make Google Love Your Site 027

Real Data Analysis

  • Conduct a real study to make your asset unique.
  • Use real data to rank and grade services.
  • Spent hard dollars on the experiment to make it unique.
  • Acquire backlinks naturally by creating something that's referenceable.
  • Create a linkable asset to make it easier to promote.
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Short and Unique Content

  • Take a unique angle to make it easier to acquire backlinks.
  • Prove that you don't need a lot of words to rank well.
  • Create an asset that's worth promoting to acquire natural links.
  • Think about ranking for three to five years instead of just three months.
  • Build a moat around your content to make it difficult for competitors to replicate.
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Best SEO Practices

  • Implement the unique content strategy to make your asset stand out.
  • Conduct a real study to make your asset unique.
  • Create a linkable asset to make it easier to promote.
  • Take a unique angle to make it easier to acquire backlinks.
  • Think about ranking for three to five years instead of just three months.

Watch the video on YouTube:
4 SEO Moves That Make Google Love Your Site - YouTube

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