7 SEO Predictions for 2023 (and How to Prepare!)

Last updated: Jun 5, 2023

This video by Matt Diggity discusses seven SEO predictions for 2023 and how to prepare for them, including the use of AI-driven content generation, the importance of topical authority, and smart interlinking.

The video titled '7 SEO Predictions for 2023 (and How to Prepare!)' discusses the changes that are expected to occur in search engine optimization in 2023.

The speaker, Matt Diggity, predicts that AI-driven content generation will become standard practice, and topical authority will move from a secret strategy to a requirement to compete on Google.

He also emphasizes the importance of creating a topical map of all the content needed to become a topical authority in a niche and interlinking relevant content.

The video provides actionable advice on how to prepare for these changes and avoid Google penalties.

  • AI-driven content generation will become standard practice in 2023.
  • Topical authority will become a requirement to compete on Google in 2023.
  • Backlinks and link building will still be important in 2023.
  • Voice search will become more prevalent in 2023.
  • Backlinks will be the deciding factor in determining who will be at the top of Google.
  • Parasite SEO will continue to be viable.
  • Google will release more specific niche algorithm updates.
  • Fast answers to search queries will be rewarded.

7 SEO Predictions for 2023 (and How to Prepare!) - YouTube

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Prediction 1: AI-Driven Content Generation

  • AI-driven content generation will become standard practice in 2023.
  • AI content is not just for black hat SEOs anymore.
  • Creating a topical map of all the content you need to produce is key to success.
  • Once you complete your content roadmap, Google will deem you a topical authority in your niche.
  • Using an AI content writer and filling in the blanks between your outlines is the next step.
  • Scaling up to five articles per day is the ultimate goal.
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Prediction 2: Topical Authority

  • Topical authority will become a requirement to compete on Google in 2023.
  • AI will allow people to flood the internet with fast and cheap content.
  • Creating a proper topical map that covers all the topics in your niche is crucial.
  • Gather topics from answerthepublic.com, Google auto suggests, related searches, and your competitors' site maps.
  • Use a tool like keyword cupid to group your topics into single or separate articles.
  • Smart interlinking is the next step in the topical authority process.
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Prediction 3: Backlinks

  • Backlinks and link building will still be important in 2023.
  • Quality over quantity will be the key to success.
  • Guest posting will still be a viable strategy.
  • Linking to relevant content is crucial.
  • Link more to pages that have a higher traffic priority.
  • Focus on building relationships with other websites in your niche.
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7 SEO Predictions for 2023 (and How to Prepare!) - YouTube

Prediction 4: Voice Search

  • Voice search will become more prevalent in 2023.
  • Optimizing for long-tail keywords and natural language is crucial.
  • Featured snippets will become even more important.
  • Local SEO will be more important for voice search.
  • Optimizing for Google My Business will be crucial.
  • Using schema markup will help your website appear in voice search results.
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Backlinks will be the deciding factor

  • Backlinks are going to be the key differentiator in determining who will be at the top of Google.
  • Topical authority backlinks will be the deciding factor on who wins.
  • Backlinks never went away, and they are still important.
  • Establishing EAT (expertise, authoritativeness, and trust) is largely based on links.
  • Guest posts, link insertions, HARO, digital PR, business directory citations, and link exchanges are the backlinks to focus on in 2023.
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Parasite SEO will continue to be viable

  • Parasite SEO is a strategy where someone pays a website to place an article on their site and piggybacks off their domain authority to rank on Google.
  • Google released the helpful content update in August 2022, which called for things that parasite SEO clearly can't deal with.
  • Parasite SEO tactics survived the helpful content update, and it's clear it's just not on Google's radar.
  • Parasite SEO fails at some things, but its ungodly link authority offsets the negative impact.
  • Content gaps can still be found, and parasite SEO can be used in foreign SEO.
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Specific niche algorithm updates will increase

  • Google will release more specific niche algorithm updates.
  • Each update has a different goal, and Google is trying to optimize for different sections of its algorithm at a time.
  • Ninety percent of gains or losses occur on specific update dates.
  • Focusing on these updates themselves can position a website to get beast mode gains in the next update.
  • A video on this topic will be released next month.
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Fast answers to search queries will be rewarded

  • Google wants its users to get their answers as fast as possible, especially on mobile.
  • Goal completion is a metric that Google will increase the weight of in their algorithm.
  • Quick answers can be given by creating a key takeaway section, using special fonts to highlight quick answers, or giving a list of top-rated products immediately.
  • Google may use surveys to measure how easy it was for users to find what they wanted on a site.
  • Providing fast answers to search queries will be rewarded.

Watch the video on YouTube:
7 SEO Predictions for 2023 (and How to Prepare!) - YouTube

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