5 SEO Predictions (Big Changes Coming)

Last updated: Jul 1, 2023

The video discusses five predictions for changes in SEO, including a focus on updating content, fewer clicks from Google, the continued dominance of parasite SEO, indexing problems, and the importance of user experience.

This video by Nathan Gotch was published on Nov 15, 2022.
Video length: 22:52.

The video discusses five predictions for changes in SEO (Search Engine Optimization) in the near future.

The first prediction is that more focus will be placed on updating existing content rather than creating new content. The second prediction is that there will be fewer clicks from Google due to the way search engine results pages (SERPs) are structured. The third prediction is that parasite SEO (using high-authority sites to rank for keywords) will continue to dominate search results, especially for affiliate queries. The fourth prediction is that indexing new content will continue to be a problem due to Google's slow indexing process.

The fifth and final prediction is that voice search will become more prevalent, and SEO strategies will need to adapt accordingly.

  • SEO will focus more on updating content than creating new content.
  • Expect fewer clicks from Google due to rich SERP features.
  • Parasite SEO will continue to dominate search results.
  • Google has become slow at indexing new content and changes to pages.
  • Google is reducing how frequently they crawl sites and pages.
  • AI writing tools are becoming popular for scaling SEO content creation.
  • User experience is becoming increasingly important in SEO.
  • Google is placing more emphasis on fresh and updated content.
  • Parasite SEO involves creating content on third-party platforms that rank well in search results.

5 SEO Predictions (Big Changes Coming) - YouTube

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SEO Prediction #1: Focus on Updating Content

  • More SEO will be focused on updating content rather than creating new content.
  • Updating content can include adding up-to-date information, statistics, and research.
  • Updating content can improve user experience and increase ROI.
  • Processes and approaches to keeping content updated will become more important.
  • Updating content can make it one of the most up-to-date pieces on the internet.
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SEO Prediction #2: Expect Fewer Clicks

  • Google's current SERP structure means fewer clicks from Google.
  • Rich SERP features push organic results down the fold.
  • CTR is not as clear-cut as it used to be.
  • Estimating traffic from Google requires a conservative approach.
  • Ranking in the top three is critical for transactional keywords.
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SEO Prediction #3: Parasite SEO Will Continue to Dominate

  • Parasite SEO will continue to dominate search results, especially for affiliate queries.
  • Parasite SEO involves piggybacking off the authority of high domain rating news sites.
  • Google updates in 2022 did not impact parasite SEO.
  • Parasite SEO is not on Google's radar.
  • Parasite SEO involves paying for sponsored posts on high authority news sites.
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5 SEO Predictions (Big Changes Coming) - YouTube

SEO Prediction #4: Indexing Will Continue to Be a Problem

  • Google has become slow at indexing new content and changes to pages.
  • Speculation suggests that Google is allocating resources to crawling and indexing.
  • Google may be using processing power to crawl and index pages, which requires resources and money.
  • Google is a public company responsible for increasing revenue.
  • Indexing problems may continue or worsen in the future.
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Reduced Crawling and Indexing

  • Google is reducing how frequently they crawl sites and pages.
  • They are also reducing the amount of pages that they'll put into the index.
  • You can get your pages indexed by updating and upgrading your content.
  • Request indexing on every single post that you update and upgrade.
  • Building more links to your site is the number one way to get Google to re-crawl your site.
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Parasite SEO Dominance

  • Parasite SEO is the practice of using third-party sites to rank for your target keywords.
  • It is still a dominant strategy in SEO.
  • Parasite SEO can be used to rank for high-competition keywords.
  • It is important to choose the right third-party site to use for parasite SEO.
  • Parasite SEO can be used for both short-term and long-term SEO strategies.
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Penalization of Bad AI Content

  • AI writing tools are becoming popular for scaling SEO content creation.
  • Google will detect and penalize bad AI content.
  • Auto-generated AI content will not help with ranking and can lead to penalties.
  • There is a better way to create AI content that is undetectable.
  • Treat AI as if it's a writer on your team and have the same editorial standards.
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User Experience Importance

  • User experience is becoming increasingly important in SEO.
  • Google is prioritizing sites that provide a good user experience.
  • Good user experience includes fast loading times, easy navigation, and mobile responsiveness.
  • Providing valuable and relevant content is also important for user experience.
  • Improving user experience can lead to higher rankings and more traffic.
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Focus on Updating Content

  • Google is placing more emphasis on fresh and updated content.
  • Updating content can improve rankings and increase traffic.
  • Updating content can be as simple as adding new information or statistics.
  • Updating content can also involve restructuring or reorganizing existing content.
  • Updating content can be done manually or through automation tools.
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Fewer Clicks from Google

  • Google is providing more information directly on search results pages, reducing the need for users to click through to websites.
  • Featured snippets, knowledge panels, and other rich results are becoming more prominent.
  • Website owners should focus on optimizing for these rich results to increase visibility.
  • Website owners should also focus on providing unique and valuable content to encourage clicks.
  • Website owners should consider diversifying their traffic sources beyond Google.
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Continued Dominance of Parasite SEO

  • Parasite SEO involves creating content on third-party platforms that rank well in search results.
  • Examples of parasite SEO platforms include YouTube, Medium, and Quora.
  • Parasite SEO can be a cost-effective way to drive traffic and improve rankings.
  • Parasite SEO can also help with brand building and reputation management.
  • Website owners should focus on creating high-quality content on parasite SEO platforms and optimizing for relevant keywords.
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Indexing Problems and User Experience

  • Indexing problems can occur when search engines have difficulty crawling and indexing website content.
  • Common causes of indexing problems include technical issues, duplicate content, and low-quality content.
  • Website owners should focus on improving website speed, fixing technical issues, and removing duplicate or low-quality content.
  • User experience is becoming increasingly important for SEO, as search engines prioritize websites that provide a positive user experience.
  • Website owners should focus on improving website design, navigation, and mobile responsiveness to improve user experience.
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Updating Content

  • Google is getting better at detecting auto-generated content.
  • Updating old content is becoming more important for SEO.
  • Google is prioritizing fresh and relevant content.
  • Updating content can improve rankings and increase traffic.
  • Updating content can also improve user experience and engagement.
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Fewer Clicks from Google

  • Google is providing more information directly on the search results page.
  • Featured snippets, knowledge panels, and other rich snippets are reducing the need for users to click through to websites.
  • Google is also prioritizing its own products and services over organic search results.
  • SEO strategies need to adapt to these changes and focus on optimizing for featured snippets and other rich snippets.
  • Brands should also focus on building a strong online presence beyond Google search results.
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Parasite SEO

  • Parasite SEO involves creating content on third-party platforms that rank well in search results.
  • Platforms like Medium, Quora, and Reddit can be used for parasite SEO.
  • Parasite SEO can be a quick and effective way to rank for certain keywords.
  • However, it is important to follow the rules and guidelines of each platform to avoid penalties or account suspension.
  • Parasite SEO should be used in conjunction with other SEO strategies, not as a replacement for them.
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User Experience

  • User experience is becoming increasingly important for SEO.
  • Google is prioritizing websites that provide a good user experience, including fast loading times, mobile responsiveness, and easy navigation.
  • Brands should focus on creating a website that is easy to use and navigate, with clear calls to action and relevant content.
  • Website speed and performance should be optimized for both desktop and mobile devices.
  • Brands should also focus on building a strong online reputation and positive user reviews.
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Changes in SEO Predictions

  • Updating content will become more important for SEO.
  • There will be fewer clicks from Google as they provide more information directly on the search results page.
  • Parasite SEO will continue to dominate, where third-party sites rank higher than the original content.
  • Indexing problems will persist, making it difficult for new content to be discovered by search engines.
  • User experience will become increasingly important for SEO, with factors such as page speed and mobile optimization playing a bigger role.

Watch the video on YouTube:
5 SEO Predictions (Big Changes Coming) - YouTube

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