SEO Silos vs. Topical Clusters (What's best?)

Last updated: Jun 21, 2023

The video discusses the differences between SEO silos and topical clusters, and how to build a silo structure for a website.

The video discusses the differences between SEO silos and topical clusters, two popular ways of structuring a website. Silos are a hierarchical organization of content where related pages are grouped together based on a specific theme, while topical clusters group pages based on relevance. Silos work well because they make it easy for crawlers to find all the pages, demonstrate topical authority, and allow authority to flow throughout the whole silo and site. The video also discusses how to build a silo and the importance of internal linking. The speaker also explains how to link to other sides of the silo and the importance of linking to pages that have the most value.

  • SEO silos and topical clusters are popular ways of structuring websites.
  • Silos are a hierarchical organization of content based on a specific theme.
  • Building a silo requires keyword research, main topics, and subtopics.
  • Internal linking is important and should be contextual and relevant.
  • Realistic silo structures may include linking to other sides of the silo.

SEO Silos vs. Topical Clusters (What's best?) - YouTube

SEO Silos vs. Topical Clusters (What

Introduction

  • SEO silos and topical clusters are popular ways of structuring websites.
  • Which one is better for your use case?
  • Can they be used together?
SEO Silos vs. Topical Clusters (What

SEO Silos

  • Silos are a hierarchical organization of content based on a specific theme.
  • They start with a theme and have different topics that can be divided into subtopics and sub-subtopics.
  • Silos work well because they make it easy for crawlers to find all the pages and prevent orphan pages.
  • They demonstrate topical authority by building a thematically connected silo.
  • When getting backlinks, the authority flows throughout the whole silo and site.
SEO Silos vs. Topical Clusters (What

Building a Silo

  • Keyword research is necessary to know what pages to build.
  • Example: building visitspain.org with the main keyword "best places to visit in Spain."
  • Main topics are the different cities that can be visited in Spain.
  • Subtopics are specific features of each city, such as restaurants, hotels, and attractions.
  • Internal linking is important and should be contextual and relevant.
SEO Silos vs. Topical Clusters (What

SEO Silos vs. Topical Clusters (What's best?) - YouTube

Realistic Silo Structure

  • Not all pages have the same value, so not all pages should have the same number of internal links.
  • Links can come from all different sides of the silo to push a target page higher up in search results.
  • Linking to other sides of the silo is allowed, but only to siblings and uncles.
  • Strict silo rules can be followed, but a more realistic structure may include linking to other sides of the silo.
SEO Silos vs. Topical Clusters (What

Building a Website Structure: Silos vs. Topical Clusters

  • SEO silos involve grouping related content together and linking them internally, while avoiding linking to unrelated content outside the silo.
  • Breaking the silo structure by linking to unrelated content dilutes the topical relevance of the silo.
  • Anchor text helps Google understand the context of the relationship between two pages, but it's important to mix up the anchor text and not use exact keyword matches too often.
  • For smaller sites or those without a clear theme, a pyramid structure and topical clusters can be effective alternatives to strict silos.
  • Topical clusters involve interlinking collections of related content, but there are fewer rules about internal linking between clusters.
  • Both silos and topical clusters can coexist on a website, depending on the sections and themes of the site.

Watch the video on YouTube:
SEO Silos vs. Topical Clusters (What's best?) - YouTube

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