SEO Tips That Work (Even for Beginners)

Last updated: Jun 25, 2023

The video provides SEO tips for beginners, including fixing broken backlinks, licensing custom images with Creative Commons, and repurposing blog posts into videos to own more SERP real estate.

This video by Ahrefs was published on Jun 29, 2022.
Video length: 10:08.

The video provides SEO tips that are easy and fast to implement, even for beginners.

The first tip is to fix broken backlinks to preserve link equity, which can be done using Ahrefs site explorer. The second tip is to license custom images with Creative Commons, which can lead to contextually relevant links from authoritative websites. The third tip is to strategically repurpose blog posts into videos to own more SERP real estate, which can be done by finding keywords with video intent using Ahrefs content gap tool.

By following these tips, businesses can improve their SEO and increase their online visibility.

  • Fix broken backlinks to improve website ranking.
  • License custom images with Creative Commons to generate more referring domains.
  • Repurpose blog posts into videos to own more SERP real estate.
  • Use Ahrefs site explorer to find pages with broken backlinks, queries with video intent, and common keywords between targets.
  • Find common keywords and traffic share by domains using Ahrefs.
  • Go after low hanging featured snippet opportunities using Ahrefs.
  • Add internal links to boost important pages on your site using Ahrefs.

SEO Tips That Work (Even for Beginners) - YouTube

SEO Tips That Work (Even for Beginners) 001

Preserve Link Equity by Fixing Broken Backlinks

  • Broken backlinks are links that point to a broken page and don't provide any value to your site.
  • Use Ahrefs site explorer to find pages with broken backlinks.
  • Redirect the URL with the typo to the correct one to restore the broken pages with backlinks.
  • You can get a contextually relevant link from an authoritative website by fixing broken backlinks.
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License Custom Images with Creative Commons

  • Creative Commons licenses allow creators to license their content under copyright law.
  • People can use your images on their site legally if you license out your work through Creative Commons.
  • Some of these licenses require people to provide attribution to the creator, which often comes in the form of a link.
  • You may want to consider licensing your custom images or your own product stock photos with Creative Commons.
  • You can generate more referring domains by licensing your product images with Creative Commons.
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Repurpose Blog Posts into Videos to Own More SERP Real Estate

  • Google is showing more and more videos in their search engine results pages, and the vast majority of these results are from YouTube.
  • Your brand has the opportunity to own at least two spots on the first page of Google by repurposing blog posts into videos.
  • Look for SERPs that have video results on the first page because this tells us that there's video intent for a query.
  • Use Ahrefs site explorer to find these queries and choose blog posts to repurpose.
  • The more SERP real estate you own, the more clicks and impressions you'll get.
SEO Tips That Work (Even for Beginners) 005

SEO Tips That Work (Even for Beginners) - YouTube

Conclusion

  • Preserve link equity by fixing broken backlinks.
  • License custom images with Creative Commons to generate more referring domains.
  • Repurpose blog posts into videos to own more SERP real estate.
  • Use Ahrefs site explorer to find pages with broken backlinks, queries with video intent, and common keywords between targets.
SEO Tips That Work (Even for Beginners) 006

SEO Tips for Beginners

  • Fix broken backlinks to improve website ranking.
  • License custom images with Creative Commons to avoid copyright issues.
  • Repurpose blog posts into videos to own more SERP real estate.
SEO Tips That Work (Even for Beginners) 007

Find Common Keywords and Traffic Share by Domains

  • Use Ahrefs to find common keywords between two targets.
  • Export the report and filter data to narrow down to where YouTube ranks in the top 10 of Google.
  • Use Ahrefs' Keywords Explorer to find the websites that get the most search traffic for your list of keywords.
  • Click on the keywords number to see the ranking videos and the estimated search traffic it gets from Google.
  • Check which keywords will likely lead to the most searched traffic from Google.
SEO Tips That Work (Even for Beginners) 008

Go After Low Hanging Featured Snippet Opportunities

  • Use Ahrefs' Site Explorer to find keywords where you rank in the top 10 and a feature snippet is in the SERP.
  • Set a filter for keywords that rank in positions two to ten and exclude position one.
  • Set a SERP features filter to only show featured snippets where your target doesn't rank.
  • Check out these SERPs and pay attention to the snippet format.
  • Make adjustments to your post as needed to win the featured snippet.
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Add Internal Links to Boost Important Pages on Your Site

  • Do a site search in Google to find internal linking opportunities.
  • Use Ahrefs' Site Audit to find internal linking opportunities based on keywords your pages rank for.
  • Identify good targets by looking at the context of where the keyword appears on the source page.
  • Add internal links where relevant to boost important pages on your site.
  • Use Ahrefs' Webmaster Tools to run a crawl and access the link opportunities report.

Watch the video on YouTube:
SEO Tips That Work (Even for Beginners) - YouTube

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