Should You Buy Backlinks for SEO? We Spent $1,000,000 to Find Out

Last updated: Jul 1, 2023

The video explores the topic of buying backlinks for SEO, including the reasons why Google hates it, the different methods of buying backlinks, and the types of backlinks to avoid wasting money on.

This video by Nathan Gotch was published on May 3, 2022.
Video length: 12:43.

The video titled 'Should You Buy Backlinks for SEO?

We Spent $1,000,000 to Find Out' explores the practice of buying backlinks for SEO and whether it is a viable strategy. The video discusses why Google hates when you buy backlinks, three methods you can use to buy backlinks, seven types of backlinks you should never waste your money on, and how you can buy backlinks without getting penalized by Google.

The video also explains the importance of backlinks as a ranking factor in Google and the different situations in which you might engage in link buying, including working with a middleman, going direct, or acquiring other domains with existing link profiles.

  • Buying backlinks is against Google's webmaster guidelines.
  • Google uses fear as a deterrent to stop buying backlinks.
  • Buying backlinks is a powerful ranking factor in Google.
  • Buying backlinks is more common than people think.
  • There are three situations of buying backlinks: paying a vendor, going direct, and acquiring other domains.
  • Acquiring domains with existing relevant link profiles gets you the best bang for your buck when it comes to buying backlinks.
  • It is important to carefully consider the risks before deciding to buy backlinks.

Should You Buy Backlinks for SEO? We Spent $1,000,000 to Find Out - YouTube

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Why Google Hates Buying Backlinks

  • Buying backlinks is against Google's webmaster guidelines.
  • Google knows it can't stop it algorithmically, so it uses fear as a deterrent.
  • Buying backlinks works, which is why Google has guidelines against it.
  • Google's next best tool to stop buying backlinks is fear.
  • Buying backlinks is a powerful ranking factor in Google.
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The Commonality of Buying Backlinks

  • Buying backlinks is more common than people think.
  • There are over 11,000 searches on Google every month for terms related to buying backlinks.
  • There are over 11,000 threads on Black Hat World dating back to 2008 with vendors selling backlinks.
  • There are over 7,000 link building services available on Fiverr right now.
  • The sub-market within the SEO industry for buying backlinks is huge.
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The Three Situations of Buying Backlinks

  • The first situation is paying a vendor to get a backlink.
  • The second situation is going direct and finding link prospects, performing outreach, negotiating terms, and paying the website directly for the link.
  • The third situation is acquiring other domains with existing link profiles and on a per-link basis.
  • Working with a middleman sacrifices profit, but it saves time and allows for scalability.
  • Going direct is more profitable on a per-link basis, but it requires investing time to build internal systems.
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Should You Buy Backlinks for SEO? We Spent $1,000,000 to Find Out - YouTube

Types of Backlinks to Avoid

  • Blog comment links.
  • Forum profile links.
  • Directory links.
  • Social bookmarking links.
  • Article directory links.
  • Press release links.
  • Links from private blog networks (PBNs).
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Benefits of Acquiring Domains with Existing Relevant Link Profiles

  • The merger technique involves acquiring a domain with an existing relevant link profile.
  • Neil Patel and Brian Dean have both used this technique to acquire thousands of unique linking root domains.
  • Acquiring domains with existing relevant link profiles gets you the best bang for your buck when it comes to buying backlinks.
  • Investing in these domains can provide a significant boost in organic search traffic.
  • Acquiring domains with existing relevant link profiles can be done for a relatively low cost.
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Link Types to Avoid

  • Do-follow blog comments
  • Generic directory links
  • Spammy donation links
  • Article directory links
  • Web 2.0 links
  • Public blog networks
  • Fake .edu or .gov backlinks
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Framework for Buying Backlinks Without Getting Caught

  • Select a keyword or page you want to rank.
  • Determine your budget.
  • Examine the link gap to determine how many links you need to invest in.
  • Look at the authority of your competitors' links to determine where to invest.
  • Drive backlinks to content or linkable assets for the safest option.
  • Transactional pages like category or lead generation pages can be hit for more risk.
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Risks of Buying Backlinks

  • Buying backlinks is against Google's guidelines and will always carry risks.
  • Getting caught can result in penalties or even a complete ban from Google.
  • Buying low-quality backlinks can harm your website's reputation and rankings.
  • It is important to carefully consider the risks before deciding to buy backlinks.
  • Investing in high-quality backlinks from relevant sources is a safer and more effective strategy.
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Summary of Buying Backlinks for SEO

  • High-powered links are not necessary to rank well, decent links are enough.
  • Identify the link gap on the page and domain level to determine the appropriate authority.
  • Model competitors' types of links and aim for the most relevant ones.
  • Look for opportunities to handpick backlinks from vendors.
  • Examine competitors' anchor text to determine the appropriate level of aggressiveness.
  • Build internal systems to manage link building efforts and supplement with vendors.

Watch the video on YouTube:
Should You Buy Backlinks for SEO? We Spent $1,000,000 to Find Out - YouTube

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