Simple SEO Overhaul to Stay Ahead of A.I. With Kyle Roof

Last updated: Jun 21, 2023

The video is about how to improve SEO by establishing expertise, authoritativeness, and trustworthiness (EAT) on a website, with Kyle Roof providing tips and insights on how to do so.

The video is about SEO and how to stay ahead of AI. The host, along with SEO expert Kyle Roof, discusses the importance of establishing expertise, authoritativeness, and trustworthiness (EAT) on a website to differentiate it from fake or copycat sites and AI-generated content. They discuss several factors that can help establish EAT, including having a real business with a local address and phone number, an about the company page, and an about the team page. The video aims to provide content creators with easy and specific things they can do on their website to ensure great success going forward.

  • Recent talk about Google algorithm updates, SEO, and AI with chat GPT.
  • Importance of establishing expertise, authoritativeness, and trustworthiness (EAT) on a website.
  • Kyle Roof's expertise in SEO and his scientific approach to determining ranking factors in Google's algorithm.
  • Kyle Roof is the co-founder of SEO agency High Voltage SEO with offices in Phoenix, Berlin, and Melbourne.
  • Establishing EAT on a website is crucial for SEO and branding.
  • Google looks at who is responsible for the content and who can be contacted if something were to happen.
  • Easy things to tick include having a current copyright, SSL, and being mobile-friendly.
  • Creating great content is key, but EAT factors are also important for SEO.
  • Sign up for the Income School email newsletter to access the full interview.

Simple SEO Overhaul to Stay Ahead of A.I. With Kyle Roof - YouTube

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Introduction

  • Recent talk about Google algorithm updates, SEO, and AI with chat GPT.
  • What is the future of bloggers?
  • Importance of establishing expertise, authoritativeness, and trustworthiness (EAT) on a website.
  • Kyle Roof's expertise in SEO and his scientific approach to determining ranking factors in Google's algorithm.
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Kyle Roof's Background

  • Kyle Roof is the co-founder of SEO agency High Voltage SEO with offices in Phoenix, Berlin, and Melbourne.
  • Co-creator of Page Optimizer Pro, an on-page SEO tool.
  • Co-founder of Internet Marketing Gold, an online community that tests Google's algorithm and offers courses.
  • Teaches and speaks on SEO, travels the world, and meets cool people.
  • Passionate about EAT and its importance for SEO and branding.
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Establishing EAT on a Website

  • Google looks at who is responsible for the content and who can be contacted if something were to happen.
  • First section: Is this a real business? Put a local address and phone number that matches the location.
  • Second section: About the company and about the team pages to show that these are two separate things and that a bot can crawl in and see that these pages exist on the site.
  • Other things to consider: having a privacy policy, terms of service, and a refund policy.
  • Having a secure website with an SSL certificate and a fast loading speed.
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Simple SEO Overhaul to Stay Ahead of A.I. With Kyle Roof - YouTube

Expertise, Authoritativeness, and Trustworthiness

  • Expertise: Show that you are an expert in your field by having a blog, writing articles, and creating videos.
  • Authoritativeness: Get backlinks from authoritative websites and have a strong social media presence.
  • Trustworthiness: Have customer reviews and ratings, and show that you are transparent and honest.
  • Other things to consider: having a clear and concise website design, using proper grammar and spelling, and having a mobile-friendly website.
  • Remember that EAT is not just about SEO, but also about building a strong brand and reputation.
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Conclusion

  • Establishing EAT on a website is crucial for SEO and branding.
  • Having a real business with a local address and phone number, about the company and about the team pages, and other factors can help establish EAT.
  • Expertise, authoritativeness, and trustworthiness are important factors to consider for EAT.
  • Remember to focus on building a strong brand and reputation, not just on SEO.
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Establishing a Real Business

  • Even individual bloggers need to treat their website like a real business.
  • Real businesses have more authority than random people.
  • Articles can still have personal flair, but they should have legitimate information behind them.
  • Tick enough boxes to establish trustworthiness, authoritativeness, and expertise.
  • Easy things to tick include having a current copyright, SSL, and being mobile-friendly.
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Establishing a Real Person

  • Google wants to know that a real person is behind the information on a website.
  • Author pages or bio pages with person schema can establish that a real person is behind the content.
  • Use author schema to cite back to the author bio page when the person writes an article.
  • Link from the team page to the author bio page to establish that the team is made up of real people.
  • Use the article schema to put in who the author is and use an author card to show the same person.
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Establishing Topical Authority

  • Topical coverage is important for establishing authority.
  • Answer all the questions someone would have about a particular topic.
  • Use supporting pages to support target pages and establish authority.
  • Strategies should be implemented to get topical coverage and establish authority.
  • Use techniques to optimize target pages and build out supporting pages.
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Conclusion

  • Establishing expertise, authoritativeness, and trustworthiness (EAT) is important for improving SEO.
  • Easy things to tick include having a current copyright, SSL, and being mobile-friendly.
  • Author pages or bio pages with person schema can establish that a real person is behind the content.
  • Use supporting pages to support target pages and establish authority.
  • Answer all the questions someone would have about a particular topic to establish topical authority.
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Establishing a Virtual Silo

  • Create a virtual silo out of the supporting pages to create a strong signal for Google.
  • Link within the body of the supporting pages to the target page.
  • Include a link to the target page in the first paragraph of the supporting pages.
  • Use an HTML sitemap to make it easy for Google to crawl and index all pages on the site.
  • Update the HTML sitemap automatically as new pages are launched.
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Benefits of an HTML Sitemap

  • An HTML sitemap helps Google find pages on the site through links.
  • Google can crawl and index all pages on the site through an HTML sitemap.
  • Large HTML sitemaps are not a problem for very large sites.
  • An HTML sitemap makes it easy for Google to understand and index the site.
  • Make sure the HTML sitemap is updating automatically as new pages are launched.
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Importance of EAT Factors

  • Establishing expertise, authoritativeness, and trustworthiness (EAT) is important for SEO.
  • Google uses EAT factors to determine if a site is a legitimate and authoritative source of information.
  • Creating great content is key, but EAT factors are also important for SEO.
  • Verify that EAT factors are happening on the site and then move on.
  • Check for broken links and answer comments regularly.
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Accessing the Full Interview

  • Sign up for the Income School email newsletter to access the full interview.
  • The email newsletter will include behind-the-scenes and detailed content not available on YouTube.
  • Watch the entire interview to learn more about improving SEO and establishing EAT factors.
  • Stay connected with Income School to learn how to create awesome content and drive real traffic to your website.
  • Subscribe to the Income School YouTube channel for regular updates and tutorials.

Watch the video on YouTube:
Simple SEO Overhaul to Stay Ahead of A.I. With Kyle Roof - YouTube

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