Strategy to Generate $2M in Qualified Leads

Last updated: Jun 28, 2023

This video is about the strategy to generate $2M in qualified leads, with a focus on using LinkedIn and content marketing to attract the right audience.

This video by The Blueprint Training was published on Apr 12, 2023.
Video length: 06:16.

This video is about the strategy to generate $2 million in qualified leads.

The speaker discusses the importance of targeting a specific niche, such as the healthcare and early-stage startup market. They suggest using platforms like LinkedIn to build an audience and establish credibility. The speaker also emphasizes the value of partnerships and collaborations to amplify reach and attract the right audience. They mention that content marketing, particularly on LinkedIn, has been successful in generating qualified leads. However, they caution against attracting the wrong audience, such as other SEOs and marketers, and advise finding ways to align with potential customers.

Building an audience takes time and consistency, and the speaker recommends choosing a medium that one can be prolific in, such as video or writing.

  • Regularly posting on LinkedIn about the healthcare and Health Tech space.
  • Using specific keywords and phrases in your profile and company description to attract the right audience.
  • Targeting amplifiers and influencers in the industry to reach a wider audience.
  • Content marketing on LinkedIn can generate qualified leads and revenue.
  • Choosing the right marketing channels, such as LinkedIn, and experimenting with different strategies to reach your target audience effectively.

Strategy to Generate $2M in Qualified Leads - YouTube

Strategy to Generate $2M in Qualified Leads 001

Building an audience on LinkedIn

  • Posting regularly on LinkedIn about the healthcare and Health Tech space.
  • Using specific keywords and phrases in your profile and company description to attract the right audience.
  • Targeting amplifiers and influencers in the industry to get shared by them and reach a wider audience.
  • Content marketing on LinkedIn can generate qualified leads, with the potential to generate millions of dollars in revenue.
  • Showing that you understand the unique challenges and needs of your target audience can make a big difference in attracting their attention.
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Attracting the right audience

  • Sharing tactical advice and tips that are relevant to your target audience, rather than attracting other SEOs and marketers.
  • Using channels like LinkedIn to get on the same side of the table as your potential customers.
  • Building a personal brand and audience on LinkedIn takes time and consistency.
  • Choosing a medium that you can be prolific in, such as video or writing, can help attract and engage your audience.
  • Starting a podcast can be a great way to go deep on a specific topic, but it may not attract a large audience quickly.
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Content marketing for qualified leads

  • Content marketing, particularly on LinkedIn, can generate millions of dollars in qualified leads.
  • Using self-reported attribution, the speaker estimates generating $2 million in qualified leads from LinkedIn alone.
  • Content marketing should focus on attracting the right audience, rather than just generating a high volume of leads.
  • Qualified leads are those who are a good fit for your services and have a higher likelihood of converting into paying customers.
  • Building relationships and trust through content marketing can lead to long-term partnerships and referrals.
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Strategy to Generate $2M in Qualified Leads - YouTube

Choosing the right marketing channels

  • LinkedIn can be a highly effective channel for reaching and engaging with the healthcare and Health Tech audience.
  • Consider other marketing channels, such as cold emails and social media, to complement your LinkedIn strategy.
  • Focus on the channels that will provide the best return on investment and reach your target audience effectively.
  • Consider partnerships and collaborations with influencers and amplifiers in the industry to expand your reach.
  • Experiment with different marketing channels and strategies to find what works best for your specific business and target audience.
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Summary

  • Choose a platform for content creation that offers discoverability, such as video or writing.
  • Invest time in understanding the algorithms of the platforms you are using, such as LinkedIn, Medium, TikTok, or YouTube.
  • Take courses or seek resources to improve your skills on the chosen platform.
  • Focus on honing in on the problems your target audience has to quickly become a trusted authority.
  • Don't underestimate the potential of platforms like LinkedIn, as even a single post can generate leads.

Watch the video on YouTube:
Strategy to Generate $2M in Qualified Leads - YouTube

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