The Complete Local SEO Checklist for 2023

Last updated: Jun 22, 2023

The video is a complete local SEO checklist for 2023, providing tips and strategies to rank at the top of Google's local pack by optimizing relevance, distance, and prominence.

The video titled 'The Complete Local SEO Checklist for 2023' is a tutorial on how to improve local SEO rankings on Google. The video explains the three core ranking factors for local pack rankings, which are relevance, distance, and prominence. The video then provides seven ways to improve local SEO rankings, including optimizing Google My Business listings, creating product listings, and creating a GMB posting schedule. The video also emphasizes the importance of reviews, backlinks, and citation accuracy in improving local SEO rankings.

  • The video provides a complete local SEO checklist for 2023.
  • The three core variables that determine local pack rankings are relevance, distance, and prominence.
  • Improving local SEO rankings can be done through optimizing Google My Business listing, creating product listings, and getting more niche relevant and geo-targeted backlinks.
  • Other local SEO strategies include performing well in Google's organic search results, increasing NAPW accuracy, building more citations, using low competition keywords, and using schema markup.
  • GMB posts should be engaged with by following Google's guidelines, creating content for each part of the sales funnel, and posting at least once a week.
  • Citations should be cleaned up and made consistent across all platforms, and more reviews should be obtained by establishing a target and asking happy clients for reviews.
  • Existing pages should be optimized by using primary keywords, on-page SEO checker, and embedding a Google map, while geo-targeted content should be created using relevant keywords and local landmarks.

The Complete Local SEO Checklist for 2023 - YouTube

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Introduction

  • The video is a complete local SEO checklist for 2023.
  • The video provides tips and strategies to rank at the top of Google's local pack by optimizing relevance, distance, and prominence.
  • The video is part of a complete SEO mastery training series.
  • The video is presented by Nathan Gotch, the founder of Gotch SEO.
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Core Local SEO Ranking Factors

  • There are three core variables that determine local pack rankings: relevance, distance, and prominence.
  • Relevance refers to how well a local business profile matches what someone is searching for.
  • Distance considers how far each potential search result is from the location term used in a search.
  • Prominence refers to how well known a business is.
  • Improving relevance can be done through proper on-page SEO and building topical geo-targeted relevance.
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Improving Local SEO Rankings

  • Optimize your Google My Business listing by benchmarking your performance, optimizing the info section, responding to every review, and adding unique images.
  • Create product listings to add depth to your profile and inject primary keywords where it makes sense.
  • Create frequently asked questions about your products and services and have friends, family, or co-workers ask them on your listings.
  • Create a GMB posting schedule to indirectly improve the performance of your listing.
  • Get more niche relevant and geo-targeted backlinks from quality sources.
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The Complete Local SEO Checklist for 2023 - YouTube

Other Local SEO Strategies

  • Perform well in Google's organic search results to lift performance in the local pack.
  • Focus on increasing your NAPW (name, address, phone, and website) accuracy across the internet.
  • Build more citations on relevant and high-quality directories.
  • Use low competition keywords to optimize for relevance and distance.
  • Use schema markup to provide more information to search engines.
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Engage with GMB Posts

  • Review Google's guidelines for GMB posts to avoid violating any rules.
  • Use Google's free tool to create assets for your local business.
  • Create content that hits each part of the sales funnel, including blog posts, webinars, and review posts.
  • Focus on producing content for the bottom of the funnel, such as company updates, new products, and upcoming promotions.
  • Post at least one new GMB post per week to keep engagement high.
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Clean Up Your Citations

  • Use SEMrush's listing management tool to scan for existing listings and opportunities.
  • Take advantage of SEMrush's ability to clean up your listings to save time.
  • Ensure that your citations are consistent across all platforms.
  • Update your citations with accurate and up-to-date information.
  • Remove duplicate listings to avoid confusion and improve your local SEO.
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Get More Reviews

  • Establish a target for the number of reviews you want to receive.
  • Use Google to find the average total reviews for your top three competitors.
  • Do great work to produce organic reviews.
  • Ask your happiest clients for reviews using a GMB review link.
  • Make review collection a part of your company's culture and processes.
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Optimize Your Existing Pages

  • Ensure that your primary keyword is in your URL, title, H1 tag, first sentence, and last sentence.
  • Use SEMrush's on-page SEO checker to optimize your target page from a strategy, content, semantic, technical, UX, and link building perspective.
  • Benchmark your performance and execute on all recommendations.
  • Prominently place your address on the target page and use schema markup.
  • Embed a Google map on the target page to improve local relevance.
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Create Geo-Targeted Content

  • Create content that is topically and geotarget relevant.
  • Find ideas on the national level and use them for inspiration for localized content.
  • Use SEMrush's keyword overview to find relevant keywords for your local area.
  • Create content that is specific to your local area, such as local events and news.
  • Use local landmarks and attractions in your content to improve local relevance.
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Acquiring Local Backlinks

  • Use a content-centric approach to acquire local backlinks.
  • Search for local donation or sponsor links using Google.
  • Tap into local bloggers who want to cover local businesses.
  • Send a simple email to the bloggers to collaborate with them.
  • The perfect local backlink would be topically and geo-targeted relevant.
  • Getting links on the national level that are just niche relevant will also help you build website authority and increase SEO performance.

Watch the video on YouTube:
The Complete Local SEO Checklist for 2023 - YouTube

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