The "Finance" Niche and SEO (Results)

Last updated: Jun 22, 2023

The video discusses a case study on the SEO strategy used by financial platform The Motley Fool to launch their new affiliate business, resulting in significant increases in organic traffic and rankings.

The video discusses a case study on the SEO strategy used by financial platform The Motley Fool to launch their new affiliate business, The Ascent. The strategy involved keyword research, optimizing long-form content for mobile, voice, and conversions, and a content marketing strategy to get high-quality links from relevant publications. The results showed a significant increase in traffic, organic rankings, and user base, with first-page rankings for competitive keywords like "best credit cards" and "high yield savings accounts," saving them $5 million in ad costs. The strategy also led to 250,000 new users per week achieved by focusing efforts on featured snippets.

  • The Motley Fool launched a new affiliate business called The Ascent.
  • Keyword research and opportunity analysis was done to find profitable and least competitive terms.
  • Long-form content was optimized for mobile, voice, and conversions.
  • Significant increases in organic traffic and rankings were achieved.
  • Their SEO strategy resulted in cost savings, increased traffic and brand recognition, and a successful affiliate business launch.

The "Finance" Niche and SEO (Results) - YouTube

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Introduction

  • The Motley Fool is a financial information website that launched a new affiliate business.
  • The video discusses a case study on their SEO strategy for the launch.
  • The results showed significant increases in organic traffic and rankings.
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SEO Strategy

  • The Motley Fool created a brand new affiliate portal called The Ascent.
  • Keyword research and opportunity analysis was done to find profitable and least competitive terms.
  • Long-form content was optimized for mobile, voice, and conversions.
  • Feature snippets were used for credit card verticals.
  • Content marketing strategy was used to get high-quality links from relevant publications.
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Results

  • First page rankings were achieved in competitive high traffic keyword niches, saving them $5 million in ad spend.
  • 250,000 new users per week were achieved by focusing on featured snippets.
  • Traffic went from zero to almost 300,000 per month organic.
  • Rankings went from zero to over 100,000 organic rankings.
  • The user base and traffic value increased significantly.
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The "Finance" Niche and SEO (Results) - YouTube

Business Impact

  • The Motley Fool achieved significant cost savings by investing in organic traffic instead of ads.
  • Their SEO strategy resulted in a large increase in new users and traffic.
  • Their affiliate business, The Ascent, was successfully launched and gained traction.
  • Their brand recognition and authority in the financial niche increased.
  • Their SEO strategy proved to be highly effective and profitable.
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Results of The Motley Fool's SEO Strategy

  • The Motley Fool launched a new affiliate platform with the help of SEO.
  • They put a lot of effort into feature snippets to grab people's attention.
  • Their revenue increased by 20% in year two, resulting in a two million increase in revenue.
  • They achieved these results in less than six months.
  • Their organic traffic and rankings significantly increased.
  • SEO takes time, but it is a powerful tool for any brand.
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Hiring an SEO Expert through Vetted

  • Vetted offers SEO professionals who can help with link building and tailored projects.
  • You can fill out a form on Vetted's website to be matched with three SEO professionals.
  • Each professional will send you a tailored video proposal, and you can choose the best fit for your business.
  • You can hire Jackie, the SEO expert who developed The Motley Fool's strategy, for link building.
  • Vetted also offers a free Chrome extension for technical SEO data and a tool for tracking rankings and backlinks.
  • The goal of these case studies is to show the power of SEO and how it can benefit any business.

Watch the video on YouTube:
The "Finance" Niche and SEO (Results) - YouTube

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