The Three Phases of Blogging - How to Blog and Make Money Online (And Set Realistic Expectations)

Last updated: Jun 27, 2023

This video is about the three phases of blogging and how to make money online through blogging, with a focus on setting realistic expectations and the importance of SEO in driving traffic to a website.

This video by Jesse Cunningham was published on Jun 1, 2023.
Video length: 15:08.

In this video, Jesse Cunningham discusses the three phases of blogging and how to make money online through blogging.

He emphasizes the importance of ranking for low difficulty, low volume keywords to build up traction and experiment with different topics. He also talks about the second phase, where website owners start to see success and can go deeper into specific subjects to build authority.

The goal is to create a strong fortification of content that is difficult for other SEOs to topple.

  • Building websites and selling them for profit is a way to make passive income.
  • YouTube is a platform where people can learn how to make money through website ownership.
  • There is a disconnect between learning and achieving success in website ownership.
  • Books on blogging may not provide enough information on driving traffic to a website.
  • SEO is crucial for driving traffic and making money online.
  • Building a visually appealing website is not enough; traffic is necessary.
  • Experimenting with low difficulty, low volume keywords is important for SEO success.
  • Free tools like Answer Socrates and Hrefs can help find these keywords.
  • There are three phases of website ownership: finding traction, building and fortifying, and achieving passive income and success.

The Three Phases of Blogging - How to Blog and Make Money Online (And Set Realistic Expectations) - YouTube

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Section 1: Setting Realistic Expectations

  • There are people who make passive income by building websites and selling them for a large profit.
  • Many success stories of people who have learned how to do this through YouTube.
  • The goal is to understand the disconnect between learning and achieving success in website ownership.
  • Books on blogging may not provide enough information on getting traffic to your website.
  • SEO is crucial for driving traffic to your website and making money online.
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Section 2: The Importance of SEO

  • Building a pretty website is not enough; you need to be able to get traffic to it.
  • SEO is about experimenting and finding low difficulty, low volume keywords to rank for.
  • Using free tools like Answer Socrates and Hrefs can help find these keywords.
  • Experimenting with different topics and clusters of content is important for SEO success.
  • Google will give you more visibility and traffic as your website gains traction.
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Section 3: The Phases of Website Ownership

  • Phase 1: Start by going after keywords that you can rank for and building up traction.
  • Phase 2: Once you start getting traction, go deeper into the successful topics and build out related content.
  • Phase 3: Continuously build and fortify your website by expanding on successful topics and maintaining your SEO success.
  • The goal is to create a strong fortification that is difficult for other SEOs to topple.
  • Retaining success and increasing traffic is the ultimate goal of website ownership.
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The Three Phases of Blogging - How to Blog and Make Money Online (And Set Realistic Expectations) - YouTube

Phase One: Finding Traction

  • The beginning phase of a website is to see where traction can be gained.
  • Identify successful keywords and topics to focus on.
  • Build out adjacent clusters of content to go deep on successful topics.
  • Focus on finding the right niche that you can eventually compete in.
  • Conduct thorough keyword research to drive traffic to your website.
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Phase Two: Building and Fortifying

  • Once you have traction, it's time to build and fortify your website.
  • Structure your articles and create hubs to interlink them.
  • Continue doing keyword research to serve your audience better.
  • Bolster your website with backlinks to increase its authority.
  • Create a website that has real, immovable traffic and traction.
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Phase Three: Passive Income and Success

  • Phase three is where you want to be, as it brings passive income and success.
  • Success begets success, and it becomes easier to rank higher and get backlinks.
  • Maintaining phase three is relatively easy compared to the earlier phases.
  • Take a step back and objectively evaluate your website's performance.
  • Refine and make changes based on what is working and what isn't.
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Driving Traffic and Making Money

  • Pick the right niche that you can eventually compete in.
  • Do thorough keyword research to drive traffic to your website.
  • Structure your website through internal links and backlinks.
  • Continuously do keyword research to serve your audience better.
  • Create a website with real, immovable traffic and traction.
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Phase One: Ideation and Niche Selection

  • Newbies always try to do something new and figure out something cool.
  • Veterans focus on doing the things that work and drive results.
  • Find a template technique that works well and stick with it.
  • Once you find traction, drive as hard as you can on that topic.
  • Figure out where your website is getting traffic and build it out.
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Phase Two: Scaling and Monetization

  • Scale your website by hiring people to handle daily tasks.
  • Passive income requires minimal input from the owner.
  • Consider outsourcing tasks like chat support, AI content, and monitoring analytics.
  • Businesses are never 100% passive, but aim to minimize your involvement.
  • Once your website is making a significant income, consider selling it for a higher value.
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Phase Three: Scaling for Passive Income

  • Scale your website to the point where you don't have to work in the business.
  • Focus on working on the business and taking a step back.
  • Passive income businesses still require some input from the owner.
  • Scaling allows you to maximize profits and potentially sell the website for a higher value.
  • Phase three is about achieving true scalability and freedom from daily tasks.
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Conclusion

  • Most people get trapped in phase one due to incorrect keyword research and niche selection.
  • Proper keyword research is essential to boost your website's traffic in phase two.
  • Each phase gets easier and more fun as you progress.
  • Consider subscribing to the YouTube channel and leaving comments to support the content creator.
  • Check out the master class and other resources mentioned in the video description.

Watch the video on YouTube:
The Three Phases of Blogging - How to Blog and Make Money Online (And Set Realistic Expectations) - YouTube

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