THIS is Biggest MISTAKE You'll Make on Google in 2023

Last updated: Jan 1, 1970

The video discusses the importance of preparing for Google's core algorithm updates and achieving topical authority status in order to gain significant traffic increases.

The video discusses the biggest mistake people make on Google in 2023, which is not preparing their website for Google core algorithm updates. The speaker explains that 80% of movement on Google happens during these updates, which are large algorithmic changes that can either launch a website into a higher tier or decimate it. The key ranking factor evaluated during these updates is topical authority, which is achieved by completely covering every possible article on a topic. The speaker provides tips on how to create a topical map and achieve topical authority status before the next update hits. The video also promotes a free SEO training masterclass.

  • 80% of movement on Google happens on two to three days out of the year when there's been a release of a Google core algorithm update.
  • Core updates are large algorithmic changes to how Google orders their rankings, typically taking one to two weeks to fully roll out.
  • Google assigns a quality score to each website, which is made up of a bunch of ranking factors like content quality, link quality, topical authority, technical SEO, etc.
  • To achieve topical authority status, you need to completely cover every single article that can possibly be written about a topic.
  • It's extremely important to take Google core algorithm updates seriously because they determine the fate of your entire website, not just a page or two.
  • Topical authority is a major ranking factor that gets evaluated especially on Google updates.
  • Achieving topical authority status can result in significant traffic increases.
  • Use autocomplete feature, related searches, and reverse engineering to research topics.
  • Perform a technical SEO audit and content refresh audit to maintain rankings.
  • Prepare for Google's core algorithm updates by achieving topical authority status, doing a complete website audit, and focusing on technical SEO and content refresh audits.

THIS is Biggest MISTAKE You'll Make on Google in 2023 - YouTube

THIS is Biggest MISTAKE You

The Importance of Google Core Algorithm Updates

  • 80% of movement on Google happens on two to three days out of the year when there's been a release of a Google core algorithm update.
  • Core updates are large algorithmic changes to how Google orders their rankings, typically taking one to two weeks to fully roll out.
  • Google assigns a quality score to each website, which is made up of a bunch of ranking factors like content quality, link quality, topical authority, technical SEO, etc.
  • Topical authority is a major ranking factor that gets evaluated especially on Google updates.
  • To achieve topical authority status, you need to completely cover every single article that can possibly be written about a topic.
THIS is Biggest MISTAKE You

Preparing for Google Core Algorithm Updates

  • It's extremely important to take Google core algorithm updates seriously because they determine the fate of your entire website, not just a page or two.
  • Between updates, your primary goal is to achieve topical authority status in one niche or more before the next one hits.
  • To achieve topical authority status, you need to create a topical map of every single piece of content that needs to be created in order to hit authority status.
  • You can use tools like Answer the Public and SEO Minion to help you create a topical map.
  • Once you have a topical map, you can create standalone articles or update existing articles to answer the questions in the map.
THIS is Biggest MISTAKE You

The Importance of Topical Authority

  • Topical authority is when you don't just dabble in a topic on your website, you completely cover every single article that can possibly be written about a topic.
  • Topical authority is a major ranking factor that gets evaluated especially on Google updates.
  • When the Google algorithm can see that you've written on every possible topic, they have no choice but to consider you a subject matter expert on that topic.
  • Achieving topical authority status can result in significant traffic increases.
  • Not achieving topical authority status can result in significant traffic decreases.
THIS is Biggest MISTAKE You

THIS is Biggest MISTAKE You'll Make on Google in 2023 - YouTube

The Importance of Achieving Topical Authority Status

  • Achieving topical authority status can result in significant traffic increases.
  • Not achieving topical authority status can result in significant traffic decreases.
  • Topical authority is a major ranking factor that gets evaluated especially on Google updates.
  • To achieve topical authority status, you need to completely cover every single article that can possibly be written about a topic.
  • Creating a topical map of every single piece of content that needs to be created in order to hit authority status can help you achieve topical authority status.
THIS is Biggest MISTAKE You

Topic Research

  • Use autocomplete feature to pull more relevant topics.
  • Find related searches at the bottom of the search results.
  • Reverse engineer other topical authorities in your niche to find out which topics they wrote.
  • Open up their site map and do a fine for your main keyword to get topic ideas.
  • Use Keyword Cupid to determine which keywords belong on the same page and which ones belong in separate articles.
THIS is Biggest MISTAKE You

Technical SEO Audit

  • Perform a technical SEO audit to make life easy for Google.
  • Use tools like Ahrefs site audit tool, Siteliner, or Screaming Frog's free version.
  • Look out for crawl errors, crawl depth, missing titles, descriptions, and ALT tags, non-HPs URLs, broken links, duplicate content, indexing issues, and problems with schema.
  • Check your schema and Google's free structured data testing tool.
  • Check your core web vitals and site speed.
THIS is Biggest MISTAKE You

Content Refresh Audit

  • Audit the existing content of your website to maintain rankings.
  • Check for search intent issues and subtopic coverage for your article.
  • Compare your rankings between now and one year ago.
  • Sort by the column that organizes the keywords that drop the most.
  • Perform an audit on the decaying pieces of content.
THIS is Biggest MISTAKE You

Preparing for Google's Core Algorithm Updates

  • Prepare for Google's core algorithm updates by achieving topical authority status.
  • Write content as fast as possible before the next update.
  • Do a complete website audit periodically.
  • Focus on technical SEO and content refresh audits to prepare for an update.
  • Position your site for a quality score improvement.
THIS is Biggest MISTAKE You

Preparing for Google's Core Algorithm Updates

  • Changes in technology and search algorithms require regular updates to your content.
  • Use tools like Surfer to check word count and optimization of your content.
  • Expected word densities change over time, so it's important to keep up with updates.
  • Link out to credible sources and include author information to improve EAT (Expertise, Authoritativeness, Trustworthiness).
  • Google can detect a lack of authorship and contact information, which can negatively impact your ranking.
THIS is Biggest MISTAKE You

Achieving Topical Authority Status

  • Topical authority status requires creating content that surpasses typical information on a subject.
  • Authoritativeness requires content to be created by a credible source.
  • Trustworthiness requires content to be factually correct and backed by external sources.
  • Google's algorithm can detect a lack of original content or added value for users on affiliate sites.
  • The perfect ratio of commercial versus informational content depends on your niche.
  • Regularly updating and optimizing your content can help you achieve topical authority status and improve your ranking.

Watch the video on YouTube:
THIS is Biggest MISTAKE You'll Make on Google in 2023 - YouTube

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