THIS is How I Get REPEAT Traffic to my Website and Fuel INCOME Growth

Last updated: Jun 21, 2023

The video is about how to build a strong brand for your website in order to attract repeat traffic and fuel income growth.

The video is about how to get repeat traffic to a website and fuel income growth through branding. The speaker emphasizes the importance of building a real brand to connect with people and gain their trust, which is the best and safest way to grow a website beyond just good content. He provides examples of successful brands and explains the principles of branding, including having a purpose that others can relate to, leaning into multiple brand indicators, and creating a consistent tone and feel throughout the website. The video also includes a discussion of color schemes and the importance of having a mission or value behind the brand.

  • Building a strong brand is crucial for repeat website traffic and growth.
  • A brand needs a purpose that others can relate to and should pervade the entire site.
  • Leaning into something specific is better than trying to appeal to everyone.
  • Colors and logos are important, but they should tie into the overall brand and purpose.
  • Choose a brand style that fits your niche and audience, and adapt it over time with feedback.
  • Have a clear mission that impacts everything from color scheme to content.
  • Choose whether you want your brand to feel like an organization or like friends, and be authentic to yourself.

THIS is How I Get REPEAT Traffic to my Website and Fuel INCOME Growth - YouTube

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Building a Strong Brand

  • People come back to websites they connect with through branding.
  • Building a real brand is the best and safest way to grow a website beyond good content alone.
  • Creating a good brand is difficult, but it's what will build real repeat traffic.
  • Looking at other brands in your space can give you a good idea of what makes a good or bad brand.
  • Assessing why you like and relate to certain brands can help you figure out what you want your brand to be.
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The Importance of Purpose

  • A brand needs a purpose that others can relate to.
  • Reduced reuse recycle is an example of a purpose in the disposal and trash space.
  • Branding should pervade the entire site, including content and tone.
  • A purpose gives people a reason to come back to a website.
  • Writing articles about a singular search term won't keep people coming back.
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Principles of Branding

  • It's better to lean into something than to try to be super generic and appeal to everyone.
  • Leaning into multiple things is better than just one thing.
  • Brand indicators are characteristics of what your brand should be.
  • Brand indicators include things like light vs. heavy feel and fun vs. serious tone.
  • There's not one right answer for brand indicators.
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THIS is How I Get REPEAT Traffic to my Website and Fuel INCOME Growth - YouTube

Colors and Logos

  • Colors and logos are important, but they're not everything.
  • Having a great logo and good colors is important to let yourself be known.
  • Income School is an example of a website with a strong brand.
  • DisposalXT.com is an example of a website with good content but no brand.
  • Colors and logos should tie into the overall brand and purpose.
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Building a Strong Brand

  • Choose a brand style that fits your niche and audience.
  • Decide on the level of appeal you want to have, broad or specific.
  • Be authentic to yourself and choose a brand that is sustainable for you.
  • Don't expect to have your whole brand figured out before making content.
  • Adapt your brand over time with feedback from your audience.
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Mission and Impact

  • Have a clear mission that people can get behind.
  • Choose a focus that fits your mission, such as nature or thrill.
  • Impact everything from color scheme to content with your mission.
  • Choose a logo and colors that fit your brand style and mission.
  • Use your mission to guide your content and search analysis.
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Personable vs Corporate

  • Choose whether you want your brand to feel like an organization or like friends.
  • Lean towards feeling like friends with your audience.
  • Don't try to project something that isn't authentic to you.
  • Make sure your brand is sustainable for you to maintain.
  • Be yourself and don't try to fake elements that aren't you.
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Adapting Your Brand

  • Grow your brand with your audience and adapt over time.
  • Get feedback and build a community around your brand.
  • Expect to adapt your brand as you grow and change.
  • Share your brand plan with your audience to keep them on board.
  • Let your brand flow through to your blog and other content.
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Building a Strong Brand

  • Use natural colors like greens, browns, and blues to reflect the website's focus on nature and adventure.
  • Add a pop of color like rust orange to make the brand fun and light-hearted.
  • Run a logo contest to involve the audience in the branding process and make them feel like a part of the website.
  • Use the brand name, Terrain Traders, throughout the content to establish it as a recognizable brand.
  • Do industry outreach and use the brand name when being interviewed or answering questions to build brand awareness.
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Private YouTube Live for Income School Insiders

  • Income School Insiders will receive an email with details about the private YouTube live on branding.
  • The live will answer questions about branding and provide more information on how to build a strong brand.
  • Joining Income School Insiders is free and provides access to exclusive content and perks.
  • The video on building a strong brand is already long, so the live will provide more in-depth information.
  • Joining the live is a great opportunity to learn more about branding and how to apply it to your website.

Watch the video on YouTube:
THIS is How I Get REPEAT Traffic to my Website and Fuel INCOME Growth - YouTube

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