What Google Generative AI in Search Results Means for Bloggers + Faceless YouTube Earnings

Last updated: Jun 30, 2023

This video discusses the announcement made by Google during the Google I/O event regarding the new Google search generative experience, which includes AI-generated answers and follow-up questions in search results, and its implications for bloggers and content creators.

This video by Niche Pursuits was published on May 12, 2023.
Video length: 01:09:39.

The video discusses the recent announcement by Google regarding the new Google search generative experience.

The video provides a brief overview of what the new search experience looks like and how it will impact bloggers and search engine results.

The host also brings in an expert, Jeff Coyle, to share his thoughts on the change.

  • Google announced a new generative experience in search results that includes AI-generated answers and follow-up questions.
  • The generative AI provides an answer at the top of the page, followed by follow-up questions that generate more AI-based results.
  • Google's generative AI in search results provides a different experience for users.
  • It goes beyond information retrieval and aims to provide a book report-like response to complex queries.
  • Generative AI offers simple responses like featured snippets or instant answers, but also provides next step opportunities for users.
  • When searching for specific locations or facts, generative AI provides simple responses.
  • For less explicit intent queries, such as choosing between two options, generative AI may require more product management discussion.
  • Google's new generative AI in search results includes AI-generated answers and follow-up questions.
  • The video discusses the concept of faceless YouTube earnings, where content creators can earn money without showing their face or revealing their identity.

What Google Generative AI in Search Results Means for Bloggers + Faceless YouTube Earnings - YouTube

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Introduction

  • Spencer and Jared are joined by Jeff Coyle from Market Muse to discuss the latest news in the industry.
  • They recently visited Costa Rica and had a great time.
  • The episode is sponsored by Search Intelligence, a company that helps build digital PR links.
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Google I/O Event and AI Search Results

  • Google announced a new generative experience in search results that includes AI-generated answers and follow-up questions.
  • Barry Schwartz from Search Engine Land provided screenshots of what the new search results will look like.
  • The generative AI provides an answer at the top of the page, followed by follow-up questions that generate more AI-based results.
  • There are also three links to blogs for more details, and below that are the standard search engine results.
  • Jeff Coyle shares his thoughts on this change and its implications for bloggers and content creators.
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Implications of Google Generative AI in Search Results for Bloggers

  • Google's generative AI in search results provides a different experience for users.
  • It goes beyond information retrieval and aims to provide a book report-like response to complex queries.
  • Generative AI offers simple responses like featured snippets or instant answers, but also provides next step opportunities for users.
  • There is a question of whether this is the behavior that users want and if they are capable of typing in complex queries.
  • The AI results may be intent-specific and limited to certain queries.
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What Google Generative AI in Search Results Means for Bloggers + Faceless YouTube Earnings - YouTube

Examples of Generative AI Results

  • When searching for specific locations or facts, generative AI provides simple responses.
  • For less explicit intent queries, such as choosing between two options, generative AI may require more product management discussion.
  • Generative AI results may vary depending on the type of query, including the presence of shopping results or ads.
  • There is a need to consider how blog posts or content are represented in generative AI results.
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Implications of Google Generative AI in Search Results for Bloggers

  • Google's new generative AI in search results includes AI-generated answers and follow-up questions.
  • It is unclear where the links in the search results will go, whether it will lead to Google Shopping, the original blog post, or the product website.
  • There is a potential PR nightmare for Google if the recommendations provided by the AI turn out to be inaccurate or misleading.
  • Google has stated that AI results will not be provided for certain topics like finance and health to avoid potential harm caused by inaccurate information.
  • The inclusion of sources in the search results is a relief for the SEO community, as it provides transparency and credibility.
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Faceless YouTube Earnings

  • The video discusses the concept of faceless YouTube earnings, where content creators can earn money without showing their face or revealing their identity.
  • Faceless YouTube channels can focus on niche business ideas, online business tips, and niche website strategies.
  • Content creators can create videos using screen recordings, voiceovers, or animations to share valuable information without showing their face.
  • Faceless YouTube channels can still generate income through ad revenue, sponsorships, affiliate marketing, and selling digital products or courses.
  • Faceless YouTube channels can provide a sense of privacy and anonymity for content creators who prefer not to be in front of the camera.
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Experience in the SERPs

  • The viewer experience in the search engine results page (SERP) has been declining due to the increasing prominence of ads and various features like featured snippets and video snippets.
  • Google's new generative AI search results, called "perspectives," provide a more visual and immersive experience in the SERPs.
  • Engagement in the SERPs will vary depending on the type of query, and the new AI-generated answers and follow-up questions will enhance user engagement.
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Learning Curve for Users

  • Google's new generative AI search results may have a learning curve for users who are not familiar with SEO or AI.
  • Users who are not aware of how to prompt AI models like Chat GPT may not fully understand or utilize the new search experience.
  • Prompting AI models correctly requires knowledge of what inputs to provide, which may not be feasible for users searching on their phones in a fast-paced environment.
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User Adoption and Ease of Use

  • The new AI-generated search results may not be suitable for all users, especially those who are not tech-savvy or familiar with the differences between ads and organic results.
  • Managing additional queries and understanding the stacking of AI-generated follow-up questions may pose a learning curve for basic users.
  • Google's challenge will be to make the new search experience easy to use and immersive for all users, regardless of their technical knowledge.
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Potential Limited Use Case

  • It is uncertain how widely adopted the new AI-generated search results will be, as it may only be relevant for a small percentage of queries.
  • The immersive and visual experience may be more suitable for specific types of queries, while other queries may not benefit significantly from AI-generated answers and follow-up questions.
  • Google's goal is to create an immersive experience, but it remains to be seen how many users will find it valuable and use it regularly.
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Google's Incorporation of Experience in Search Results

  • Google wants to incorporate experience in their search results.
  • People value the opinions of others, even if they are strangers, when it comes to product recommendations.
  • Affiliate websites and niche sites have been successful because they provide the opinions of real people.
  • Google's new generative AI search results may create an experience paradox where they want to communicate expertise without actually having it.
  • If content creators don't add value to their articles, they may be penalized by Google's algorithm.
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The Implications of Google's AI-generated Answers

  • Google's AI-generated answers may have internal biases.
  • There is a concern about the lack of authenticity and experience in AI-generated search results.
  • It is unclear how people will respond to AI-generated answers in the long term.
  • Authenticity and experience may become more important as inauthentic reviews become unprofitable.
  • Content creators have the opportunity to focus on authenticity and experience to stand out in search results.
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The Challenge of Computationally Generating Authentic Search Results

  • There are questions about how Google can computationally generate authentic search results.
  • Yelp and Amazon have been successful because people value and read reviews from real people.
  • It is uncertain how Google will incorporate authenticity into their AI-generated search results.
  • Google's examples of AI-generated answers have been very generalist, possibly to avoid controversy.
  • Content creators can take advantage of this by providing over-the-top authenticity and experience in their content.
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The Future of AI-generated Search Results

  • It is uncertain how AI-generated search results will evolve in the next 10 years.
  • Google may need to prioritize authenticity as people focus more on it.
  • There is a possibility for content creators to differentiate themselves by emphasizing authenticity and experience.
  • There is a concern about the lack of control over AI-generated search results in an IP world.
  • Google's AI-generated search results may not always provide the desired user experience.
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Google's new generative AI search experience

  • Google is good at determining when certain queries need fresh information and when they don't.
  • Google's new generative AI search experience is an opt-in add-on.
  • It is still unclear whether this new experience is just a novelty or a true innovation.
  • There are certain queries where this new experience fits well, such as when users need a quick answer without the need for further interaction.
  • There may be a reduction in featured snippets as a result of this new search experience.
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Implications for bloggers and content creators

  • Bloggers may need to adapt their content strategies to accommodate the new generative AI search experience.
  • There may be a decrease in the prominence of featured snippets.
  • Bloggers should focus on providing accurate and authentic information to maintain trust with users.
  • Google's challenge is to balance accuracy, authority, authenticity, and user experience.
  • Google has been working on determining trust, authority, and expertise through various methods, such as links and quality assessments.
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Concerns about featured snippets

  • There may be a reduction in the visibility of featured snippets due to the new generative AI search experience.
  • Featured snippets and instant answers can sometimes provide incorrect information.
  • Users may not always be aware when the information provided by featured snippets is incorrect.
  • There is a need for a feedback loop to hold search engines accountable for incorrect information.
  • Accuracy, authenticity, and authority are different problems that Google needs to address.
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Google's challenge with user experience

  • Google's biggest challenge is to improve the user experience in search results.
  • Google has focused on determining trust, authority, and expertise, but now needs to address user experience.
  • Google may need to introduce a new factor related to user experience in search rankings.
  • Google is constantly evolving and experimenting with new features and algorithms to improve search results.
  • It is important for bloggers and content creators to stay updated with these changes and adapt their strategies accordingly.
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Section 1: Building links with freely available data

  • The video discusses how to build links with freely available data from official sources.
  • The process involves finding relevant data, such as driving test statistics, and downloading it in a CSV format.
  • Once the data is obtained, a press release is created with the findings.
  • The press release is then sent to journalists who write about the topic or work for regional publications.
  • Within a day, the story gets picked up by various publications, providing the client with backlinks relevant to their audience.
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Section 2: Ads as the primary motivator for Google

  • The video discusses how ads are the primary motivator for Google, as they generate revenue for the company.
  • Google's goal is to keep users on their platform to serve ads.
  • During the Google I/O event, there was little mention of ads and how they fit into the new generative AI search results.
  • The video raises the question of how Google will weave ads into the new search experience without compromising user experience and authenticity.
  • Microsoft, on the other hand, is focused on winning market share and is less concerned about potential problems.
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Section 3: Implications for bloggers and display ad networks

  • There are concerns about the impact of the new generative AI search results on bloggers and their traffic.
  • Some worry that Google will scrape their sites and display recommendations without users visiting their websites.
  • Casual blogging may become harder to justify for those trying to make money, as a more strategic and comprehensive approach is needed.
  • The video suggests that blogging needs to be approached as a business, with a focus on expertise and experience.
  • Casual blogs that were monetized with product reviews and affiliate marketing may no longer be as profitable.
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Section 4: The future of blogging and making money

  • The video suggests that the future of blogging is moving towards a more strategic and comprehensive approach.
  • Casual blogging may no longer be a viable way to make money.
  • Instead, bloggers need to take a superhuman approach, covering topics extensively and showcasing expertise and experience.
  • Monetization of blogs may require more than just layering ads and affiliate marketing.
  • The video concludes that blogging as a business requires a shift in mindset and a focus on providing value and expertise.
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Implications for Bloggers

  • There may be less featured snippets in search results.
  • AI-generated answers and follow-up questions may push down other search results.
  • Not all queries will involve AI-generated results.
  • Bloggers should have a multi-pronged approach to traffic generation, including email marketing and social media.
  • Efficiency and productivity can be improved by embracing AI tools and automation.
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Benefits of AI for Bloggers

  • AI can speed up processes and tasks, making bloggers more efficient.
  • Data-driven ideation can help generate content ideas.
  • AI tools can assist with content operations, such as outline generation.
  • Human input is still important to ensure the quality of the final product.
  • Embracing AI can lead to improved business justification and success.
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AI Resistance and Obsolescence

  • Being resistant to AI can make bloggers obsolete in the evolving digital landscape.
  • Bloggers who refuse to embrace AI may need to consider alternative career paths.
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AI as a Helpful Tool

  • AI can be beneficial and helpful for bloggers if embraced.
  • AI tools can speed up processes and improve efficiency.
  • Market Muse is an example of a tool implementing AI to assist bloggers.
  • Embracing AI can lead to improved productivity and results.
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Link Building and Website Building

  • Link building and website building have changed significantly over the years.
  • Easy link building is no longer possible.
  • Some people quit and left the industry, while others adapted and grew their businesses.
  • AI is not the same as the Penguin update, but it is another landscape-changing moment in search.
  • Writing early stage awareness content without unique value is in trouble.
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Implications for Publishers

  • Publishers need to take note of the changes in search results.
  • Early stage awareness content may not rank or generate traffic.
  • Writing articles that may not rank is necessary to build a complete content cluster.
  • Convincing clients to invest in articles that may not yield the same KPIs is challenging.
  • Google will go down the funnel into buying behavior if there are gaps in content.
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Google's Generative AI in Search Results

  • Google's generative AI can fine-tune models to provide more specific and relevant search results.
  • Models can be fine-tuned for different regions, states, or cities.
  • Subject matter expertise and optimization are crucial for success in search results.
  • Building articles that have no chance of performing is a waste of time and resources.
  • Affiliate marketers and bloggers need to adapt to the changes and updates from Google.
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Conclusion

  • Google's generative AI in search results has significant implications for bloggers and content creators.
  • Writing early stage awareness content without unique value is no longer effective.
  • Publishers need to invest in articles that may not rank to build a complete content cluster.
  • Subject matter expertise and optimization are crucial for success in search results.
  • Adapting to the changes and updates from Google is necessary for affiliate marketers and bloggers.
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Google's Generative AI in Search Results

  • Google announced a new search generative experience during the Google I/O event.
  • The new experience includes AI-generated answers and follow-up questions in search results.
  • This has implications for bloggers and content creators.
  • Bloggers may need to adapt their content to provide more in-depth and comprehensive answers to stand out in search results.
  • Content creators may need to focus on creating engaging and interactive content to keep users on their websites.
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Faceless YouTube Earnings

  • The speaker shares an update on their faceless YouTube channel.
  • The channel has reached over 1,800 subscribers and is monetized.
  • They have been earning over $100 per day for the past three days.
  • Most of the earnings are coming from one viral video, but new videos are also performing well.
  • The channel plans to continue publishing one video per day.
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Money invested in the YouTube channel

  • The initial plan was to invest $10,000 into the channel.
  • With that amount, they expect to have around 90 videos.
  • The estimated cost per video is around $100.
  • They are currently publishing about one video per day.
  • They expect the channel to continue growing on its own after a few more months of publishing videos.
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Jared's free tool and podcast update

  • Jared launched a free tool within the last week.
  • He has only promoted the tool on his Niche Pursuits podcast so far.
  • The tool has already received several hundred downloads.
  • Jared mentions that free tools are often the best lead generators.
  • He plans to share the tool on a larger platform in the coming weeks through email and Twitter.
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Results from the podcast interview

  • The podcast interview with Jared has helped generate downloads for his free tool.
  • It's difficult to track the exact number of people taking action from the podcast, but several hundred opt-ins have been recorded.
  • The interview has been successful in driving engagement and conversions.
  • Both Jared and the Niche Pursuits podcast benefit from the promotion of the free tool.
  • Podcast results are often hard to measure, but this case has shown positive outcomes.
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Introduction

  • The video discusses the announcement made by Google during the Google I/O event regarding the new Google search generative experience.
  • The new search experience includes AI-generated answers and follow-up questions in search results.
  • The video explores the implications of this new feature for bloggers and content creators.
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Western Mining History Niche Site

  • The Western Mining History website focuses specifically on mining history in the western United States.
  • The site covers content, maps, stories, and anything related to Western mining history.
  • It receives a decent amount of traffic through Google Search and has a high Domain Rating (DR).
  • The site gets approximately 100,000 visitors a month and is monetized with Mediavine ads.
  • It also offers a members area where users can become gold members and access exclusive content.
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Monetization and Membership

  • The Western Mining History site charges members for access to ad-free content and additional features.
  • Membership benefits include access to a monthly newsletter, a members-only journal, and Mines Explorer Pro.
  • The site's niche appeals to people interested in metal detecting, ghost towns, and mining history.
  • There may be opportunities for mining trips, tours, and other related activities.
  • The site currently has over 100 members and offers different pricing tiers starting at $5 per month.
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Building a Brand and Community

  • The Western Mining History site serves as an example of building a brand and community within a niche.
  • Community engagement and membership can be valuable for content creators and bloggers.
  • Building a brand and fostering a community can be important for long-term success.
  • Community engagement can lead to increased loyalty and support for content creators.
  • As AI and technology continue to advance, building a strong community becomes even more important.
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Site Appearance and Traffic

  • The website, penVibe.com, has a basic and simple design.
  • It appears to be built using the out-of-the-box Gutenberg and GeneratePress without any additional themes or customization.
  • The site has a Domain Rating (DR) of 32 and receives around 7,000 organic traffic.
  • It experienced a surge in traffic during the March and April 2023 updates.
  • Despite its basic appearance, the site has managed to rank for featured snippets and keywords related to pens and markers.
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Monetization and Content

  • The site monetizes through ads and affiliate marketing.
  • It includes buyer guides and articles on various pen-related topics.
  • Some of the popular search queries it ranks for include "best pencils for writing" and "best permanent marker for outdoor use."
  • The content on the site is described as bare bones and lacks elegance.
  • There is a mix of informational and commercial intent content.
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Site History and Confusion

  • The site's history is confusing and raises questions.
  • An article on the site claims to have been released in October 2009, but the site didn't start picking up keywords until 2018.
  • Archive.org shows that the site didn't start gaining traffic until 2023.
  • It is unclear why there is a discrepancy in the dates and the site's actual history.
  • Further investigation is needed to understand the site's history and how it gained traffic.
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Possible Explanations

  • One possibility is that the site's date of establishment was mistakenly entered as 2009 instead of a later year.
  • It is also possible that the site was built on an existing domain with a different history.
  • There may have been changes or updates made to the site that caused confusion in its history.
  • Further analysis and research are required to uncover the true story behind the site's history.
  • It is suggested that someone with more time and resources delve into the site's history and provide insights.
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Section 1: Introduction to the video

  • The video discusses the announcement made by Google during the Google I/O event regarding the new Google search generative experience.
  • The generative experience includes AI-generated answers and follow-up questions in search results.
  • The video explores the implications of this new feature for bloggers and content creators.
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Section 2: Discussion of Google AI updates

  • The hosts of the video discuss the importance of exploring different angles and perspectives when analyzing niche sites.
  • They mention a redirect from an old website that was written in 2009 and how it can provide insights for niche research.
  • The hosts emphasize that these discussions are meant to spark new ideas and help listeners think differently about niche sites.
  • They mention the ongoing relevance of AI updates and how they will continue to discuss this topic in future episodes.
  • The video concludes with a sponsorship message from Search Intelligence, highlighting the success of a digital PR link building campaign.

Watch the video on YouTube:
What Google Generative AI in Search Results Means for Bloggers + Faceless YouTube Earnings - YouTube

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