What is Affiliate Marketing and How Does it Work? [1.1]

Last updated: Jun 25, 2023

The video explains what affiliate marketing is and how it works, including the use of unique affiliate links and cookies to track and attribute sales to the right person.

This video by Ahrefs was published on Mar 13, 2023.
Video length: 01:59.

The video is the first lesson of an affiliate marketing course for beginners.

The lesson explains what affiliate marketing is and how it works. Affiliate marketing is when you promote another company's products and receive a commission when someone makes a purchase through your referral. The merchant usually uses a unique link called an affiliate link to attribute sales to the right person. An affiliate cookie is stored on the visitor's device when they click on the link, and it helps the merchant attribute the sale back to the right person. The video also provides an example to explain how cookies work.

The next lesson will cover what you need to get started with affiliate marketing.

  • Affiliate marketing is promoting another company's products and receiving a commission for referrals.
  • Merchants use unique affiliate links to attribute sales to the right person and store cookies on visitors' devices.
  • Affiliates can still receive a commission if a visitor makes a purchase within the cookie's duration, even if they don't immediately purchase the product.

What is Affiliate Marketing and How Does it Work? [1.1] - YouTube

What is Affiliate Marketing and How Does it Work? [1.1] 001

What is Affiliate Marketing and How Does it Work?

  • Affiliate marketing is when you promote another company's products and receive a commission when someone makes a purchase because of your referral.
  • The merchant usually uses a unique link called an affiliate link to attribute sales to the right person.
  • When a visitor clicks on your affiliate link, a cookie is stored on their device.
  • The affiliate cookie helps the merchant attribute the sale back to the right person and usually holds an expiration date.
  • Even if the visitor doesn't immediately purchase the product after clicking your link, you can still receive a commission if they make a purchase within the cookie's duration.
  • Amazon has a 24-hour cookie duration, so if a visitor makes a purchase within 24 hours of clicking your affiliate link, you will receive a commission for that sale.

Watch the video on YouTube:
What is Affiliate Marketing and How Does it Work? [1.1] - YouTube

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