What is the State of Google Search? Amazon Influencer Business Breakdown and A Mai Tai Niche Site

Last updated: Jun 30, 2023

This video is about the state of Google search in 2022, including data on search traffic by market and industries that have increased or decreased in search share.

This video by Niche Pursuits was published on May 5, 2023.
Video length: 54:28.

This video is about the state of Google search in 2022, as reported by SEMrush.

The video discusses the increase and decrease in search traffic by different industries, with electronics seeing a 16% increase and fashion and apparel experiencing a 14% decrease. The video also mentions other topics such as digital marketing, SEO, and niche website strategies.

Additionally, the video includes updates on the host's Amazon influencer project and showcases two weird niche sites.

  • Electronics search traffic increased by 16%.
  • Media search traffic increased by 12%.
  • Restaurants and food delivery search traffic increased by 8%.
  • Fashion and apparel search traffic decreased by 14%.
  • Servicing technology search traffic decreased by 6%.
  • Semrush produced a comprehensive report on the state of search in 2022.
  • The report covers various data points and trends in search.
  • Spencer provides an update on his Amazon influencer project.
  • The hosts discuss interesting and unique niche sites people have created.
  • Search traffic for electronics increased by 16%.
  • Search traffic for fashion apparel decreased by 14%.
  • There was high volatility in search engine results pages (SERPs) in 2022.
  • There were 109 million informational keywords in 2022, accounting for 56% of overall traffic.
  • In 2022, 28% of search results included new domains that did not exist in 2021.
  • SEMrush's data shows that overall web traffic levels decreased in March, April, May, and June of 2022.
  • The data on search traffic trends was not discussed in detail.
  • In 2022, there were three fewer updates from Google compared to 2021.

What is the State of Google Search? Amazon Influencer Business Breakdown and A Mai Tai Niche Site - YouTube

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Search Traffic by Market

  • Electronics search traffic increased by 16%.
  • Media search traffic increased by 12%.
  • Restaurants and food delivery search traffic increased by 8%.
  • Fashion and apparel search traffic decreased by 14%.
  • Servicing technology search traffic decreased by 6%.
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State of Search in 2022

  • Semrush produced a comprehensive report on the state of search in 2022.
  • The report covers various data points and trends in search.
  • Search traffic by market showed increases in electronics, media, and restaurants and food delivery.
  • Fashion and apparel search traffic decreased, as well as servicing technology search traffic.
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Shiny Object Projects Update

  • Spencer provides an update on his Amazon influencer project.
  • He dives into the numbers and shares the progress of the project.
  • Spencer discusses the strategies and tactics he's using to grow the project.
  • He shares insights on the challenges and successes of the project.
  • Jared also provides updates on his own projects.
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What is the State of Google Search? Amazon Influencer Business Breakdown and A Mai Tai Niche Site - YouTube

Weird Niche Sites

  • The hosts discuss interesting and unique niche sites people have created.
  • They highlight two specific niche sites and discuss their business models.
  • They explore the creativity and profitability of these niche sites.
  • The segment showcases the variety of ways people are making money online.
  • Spencer and Jared share their thoughts and insights on the niche sites.
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State of Google Search in 2022

  • Search traffic for electronics increased by 16%.
  • Search traffic for fashion apparel decreased by 14%.
  • Google Trends should be used to analyze multi-year trends in specific industries.
  • 2020, 2021, and 2022 search data may be influenced by the pandemic.
  • There were more Google updates in 2021 than in 2022.
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Chart Volatility and Updates

  • There was high volatility in search engine results pages (SERPs) in 2022.
  • Updates in the second half of 2022 included the Helpful content update, core update, spam update, and product review update.
  • The chart measuring volatility may contradict other charts.
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Quantity of Keywords by Search Intent

  • There were 109 million informational keywords in 2022, accounting for 56% of overall traffic.
  • Commercial intent queries slightly increased, while navigational queries slightly decreased.
  • SEMrush provides a large amount of data, analyzing hundreds of millions of keywords.
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Percentage of New Domains Ranking in SERPs

  • In 2022, 28% of search results included new domains that did not exist in 2021.
  • This indicates opportunities for new bloggers and niche website builders.
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New Domains Ranking

  • Over a quarter of the domains tracked in 2022 were brand new and had not been seen before by SEMrush.
  • SEMrush crawled hundreds of millions of domains to gather data for this report.
  • The report does not specify if these new domains were ranking on the first page of search results.
  • This data supports the idea that starting a new website is still possible and can be successful.
  • Many entrepreneurs have been able to create new websites and achieve success in search engine rankings.
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Traffic Levels and Global Recession

  • SEMrush's data shows that overall web traffic levels decreased in March, April, May, and June of 2022.
  • They attribute this decrease to the start of the global recession.
  • However, traffic levels recovered and reached average year-end levels by Q4.
  • The correlation between global recessions and search traffic is not clear.
  • Further studies would be needed to determine if there is a direct causal relationship.
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Search Traffic Trend

  • The data on search traffic trends was not discussed in detail.
  • It is unclear how search traffic levels changed throughout the year.
  • There may have been fluctuations in traffic, with some months showing a decrease and others showing an increase.
  • Overall, the data suggests that search traffic may have trended down in certain months and then rebounded in Q4.
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Google Updates and SERP Volatility Trends

  • In 2022, there were three fewer updates from Google compared to 2021.
  • However, both 2021 and 2022 had significantly more updates compared to the previous four years.
  • The number of updates in the last two years was almost double or more than the previous four years.
  • This indicates that there has been a high level of volatility in search engine results pages (SERPs) due to these updates.
  • Website owners and SEO professionals need to stay updated on these changes to adapt their strategies accordingly.
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Google Search Updates in 2022

  • There were a total of 10 confirmed updates in 2022.
  • Three of these updates were core updates.
  • The impact of the updates varied, with some having a larger impact than others.
  • The May 2022 core update felt significant, despite appearing smaller in comparison to updates from previous years.
  • The impact of the updates may have been more significant in the affiliate site community compared to other industries.
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March 2023 Core Update

  • The March 2023 core update had a significant impact, with an increase of 163%.
  • The exact meaning of the percentage is unclear, but it indicates a substantial impact on websites.
  • This update was one of the largest since the May 2020 core update.
  • Despite the anticipation surrounding the helpful content update, it did not make the list of impactful updates.
  • The March core update confirmed suspicions about its significance.
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Click-Through Rate Data

  • Ranking number one in Google can result in a click-through rate of 22.2% on desktop and 22.4% on mobile.
  • Ranking number two can result in a click-through rate of 9.3% on desktop and 13% on mobile.
  • These percentages apply to the first page of Google search results.
  • For a keyword with a monthly search volume of 1,000, ranking number one can bring in 222 visitors on desktop.
  • Calculating click-through rates can help estimate website traffic based on search volume.
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State of Google Search in 2022

  • Click-through rate on paid ads is significantly higher on desktop (1.8%) compared to mobile (0.2%).
  • Organic search results have a click-through rate of 43.1%, making it the preferred method for driving traffic.
  • SEO and organic traffic should be prioritized over paid ads.
  • SEM Rush provides valuable data on how people use the internet and browse in 2022.
  • Understanding user behavior can help inform website strategies and decision-making.
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Importance of Featured Snippets

  • Featured Snippets account for 9% of mobile search results.
  • Considering how to optimize for Featured Snippets can improve visibility and click-through rates.
  • Reviewing the data can help identify opportunities to target specific search features.
  • Featured Snippets can drive more traffic to a website.
  • Understanding where different types of search queries appear can inform content creation strategies.
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Benefits of Reading the Data

  • Reading and analyzing the data can provide insights into how people browse the internet in 2022.
  • It can challenge conventional wisdom and help break patterns in website strategies.
  • Examining the data can reveal interesting numbers and trends, such as the difference in click-through rates between desktop and mobile.
  • Identifying areas for improvement based on the data can lead to better website performance.
  • Understanding visibility and click patterns can inform decision-making and optimization efforts.
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Using Data to Improve Website Performance

  • Reviewing the data can help identify areas for improvement and optimization.
  • Targeting specific search features, such as Featured Snippets, can increase visibility and click-through rates.
  • Understanding user behavior and preferences can inform content creation strategies.
  • Analyzing the data can lead to better website performance and increased traffic.
  • Using data-driven insights can help make informed decisions and prioritize efforts.
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Google Search Algorithm Update

  • There is potentially an unconfirmed Google search ranking algorithm update that happened on May 1st and 2nd.
  • There is chatter in the SEO community about this update, but it's hard to know for sure if it happened.
  • Some websites and client websites were monitored, but there wasn't much noticeable change.
  • Semrush has a sensor that tracks these movements, and it showed a slight increase in activity on May 2nd and 3rd.
  • Overall, it doesn't seem like a major update, but it's worth keeping an eye on.
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Amazon Influencer Business Breakdown

  • The speaker joined the Amazon influencer program and created videos that are directly listed on Amazon product pages.
  • There are currently 50 videos created, earning roughly $215 in commission.
  • The average earnings per day per video is 28 cents.
  • The cost per video is $38.10, as the speaker hired others to create the videos.
  • If the speaker were to invest $15,000 into the business, they could have 393 videos, earning $108 per day, $3,250 per month, and $39,000 per year.
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Analysis of Numbers

  • The speaker runs through these numbers to analyze the potential profitability of the business.
  • The company value, if sold for 3x earnings, would be $117,000.
  • These numbers are based on the initial 50 videos, and the speaker plans to move forward with investing $15,000.
  • This is a side project, and the speaker acknowledges that the outcome is uncertain.
  • The speaker's analysis is based on their experience with running businesses.
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Break-even and profit potential

  • Break-even point for the niche site is around 100 days after publishing.
  • After the break-even point, all earnings are pure profit.
  • There is uncertainty about how long the videos will continue to earn, but so far, the initial videos are still earning after five months.
  • There are opportunities to increase earnings per video by optimizing product selection, titles, and thumbnails.
  • Custom thumbnails and optimized titles can increase click-through rates.
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Investment and risk

  • The niche site requires a $15,000 investment.
  • It will take time to recoup the investment, and it's not a risk-free venture.
  • The goal is to see a return after 12 months.
  • Compared to other side hustles, starting a niche site is a relatively low-risk opportunity.
  • There are many items being sold on Amazon that can be used for a niche site.
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Amazon Influencer Program

  • Getting approved for the Amazon Influencer Program opens up interesting opportunities.
  • Creating a Facebook page, YouTube channel, Instagram page, or TikTok account with a thousand followers can lead to approval.
  • Paying for page likes or using the YouTube shorts model can help gain followers.
  • Hustlers can make the Amazon Influencer Program work with effort and hustle.
  • Competition is a concern, so the speaker is not encouraging more people to join.
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Updates on the YouTube side hustle

  • No major updates on the YouTube side hustle at the moment.
  • Exciting updates are expected in the next week or two.
  • Sharing progress on the side hustle keeps the speaker accountable.
  • It's no longer considered a shiny object syndrome since it has been reported on for three months.
  • Regular reporting on the side hustle is now required.
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Thousand Subscribers Goal

  • The goal was to reach a thousand subscribers to a new email channel within three months.
  • The goal was achieved in eight weeks instead of 12.
  • New goals need to be set now that the initial goal has been reached.
  • Consistent effort on Twitter and the blog on Weekend Growth contributed to reaching the goal.
  • A thousand email subscribers is a great number to have as an initial goal.
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Free Tool Release

  • A spreadsheet tool was created and released as a free tool for people to download.
  • The tool allows users to gather and analyze data from various sources.
  • About 150 people have downloaded the tool so far.
  • The tool is a Google spreadsheet with formulas that users can customize with their own data.
  • The tool was launched with the release of a podcast episode.
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YouTube Stats and Email List Building

  • The interview video on YouTube has received 1700 views in just over 24 hours.
  • About 10% of the people who downloaded the tool watched the interview on YouTube.
  • Creating a free tool or spreadsheet can be an effective way to build an email list.
  • Building a tool or spreadsheet can be a lot of work, but it can yield good results.
  • Using tools or calculators that require users to input their email address can help build an email list.
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Weird Niche Sites

  • The speaker shares their own weird niche site, but the details are not provided in the given text.
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Introduction

  • The video is about the state of Google search in 2022.
  • It includes data on search traffic by market and industries that have increased or decreased in search share.
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Bettersheets.com

  • Bettersheets.com is a niche website that offers a course on how to use Google Sheets better.
  • The website has a one-time purchase option for $149 and a monthly subscription option for $19.
  • Although the website doesn't receive much search traffic, it has gained traction through social media and word of mouth.
  • The founder of the website, known as the Google Sheets wizard, is active on Twitter.
  • It is estimated that the business makes over $100,000 per year.
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Interesting Business Model

  • The bettersheets.com website is well-branded and clean.
  • The founder has taken his expertise in Google Sheets and turned it into a profitable business.
  • The website offers a monthly subscription option, which could potentially lead to recurring revenue.
  • There is also a section on the website that offers free templates, which can serve as a lead generator.
  • It is unclear if the website utilizes email marketing to further market to its audience.
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State of Google Search in 2022

  • Data on search traffic by market and industries that have increased or decreased in search share.
  • Discussion on the current state of Google search and its impact on online businesses.
  • Analysis of search traffic trends and how they can inform niche website strategies.
  • Insights into the importance of keyword research and optimization for organic search traffic.
  • Exploration of the potential opportunities and challenges in the current Google search landscape.
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Amazon Influencer Business Breakdown

  • Introduction to a niche website focused on Mai Tais and its potential for monetization.
  • Overview of the website's traffic and keyword rankings.
  • Discussion on the website's Amazon affiliate earnings and potential for brand deals.
  • Exploration of possible expansion opportunities for the website, such as local plays and partnerships with Mai Tai bars.
  • Consideration of the website's social media presence and its impact on brand collaborations.
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A Mai Tai Niche Site

  • Description of the Mai Tai niche website and its dedication to tracking and documenting Mai Tais.
  • Discussion on the website's passion project nature and the personal involvement of the website owner.
  • Overview of the website's content, including recipes and the history of Mai Tais.
  • Analysis of the website's potential for monetization and its current revenue generation.
  • Consideration of the website's social media presence and its potential for brand deals and partnerships.
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Potential for Expansion and Monetization

  • Exploration of potential expansion opportunities for the Mai Tai niche website, such as focusing on tropical destinations and vacation experiences.
  • Suggestions for expanding the reach of the website through local plays, legion plays, and review plays.
  • Consideration of premium listings and partnerships with Mai Tai bars for monetization.
  • Discussion on the broader market for Mai Tais and the potential for targeting keywords related to popular travel destinations.
  • Exploration of the website owner's potential for collaboration with other businesses and influencers in the Mai Tai industry.
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Section 1: The State of Google Search in 2022

  • The video discusses the current state of Google search in 2022.
  • It provides data on search traffic by market and industries that have increased or decreased in search share.
  • The video mentions that the data is based on a study conducted by a company called Searchmetrics.
  • It highlights the industries that have seen the biggest increase in search share, including finance, health, and e-commerce.
  • The video also mentions the industries that have seen a decrease in search share, such as travel and hospitality.
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Section 2: Amazon Influencer Business Breakdown and A Mai Tai Niche Site

  • The video discusses an Amazon influencer business breakdown.
  • It mentions a niche website dedicated to Mai Tais, which may be more of a hobby or passion project.
  • The video acknowledges that niche sites can be about making money or pursuing a passion.
  • It emphasizes the importance of enjoying the process and potentially gaining some profit along the way.
  • The video also mentions the host's past experience with creating niche websites focused on topics like ferrets and squirrel content.

Watch the video on YouTube:
What is the State of Google Search? Amazon Influencer Business Breakdown and A Mai Tai Niche Site - YouTube

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