'White Hat Link Building' Backlinks with Julian Goldie, HARO Backlinks

Last updated: Jun 21, 2023

The video is about link building and features an interview with Julian Goldie, who discusses his background in link building and the benefits of living in Thailand for digital marketers.

The video is an interview with Julian Goldie, a link building expert, discussing the topic of white hat link building. Goldie shares his background in link building and how he started his own agency. The conversation also touches on Goldie's experience living in Thailand and the benefits of working remotely. The video is sponsored by Odys Global.

  • The video features an interview with Julian Goldie about link building.
  • Julian started link building for his own affiliate websites and now runs an agency that does HARO and skyscraper technique for clients.
  • Julian resides in Thailand and loves the culture, people, and community, especially for SEO.
  • He transitioned to working online after finding his previous job unfulfilling.
  • Julian learned affiliate marketing by figuring it out himself, reading books, and learning from resources like Authority Hacker.
  • He uses HARO outreach to get white hat backlinks for his clients and has built a team around it.
  • There are pitfalls to watch out for when doing HARO, but being featured can help establish authority and promote a brand.
  • Standing out on HARO requires more than just providing a standard answer, and having a good system for pitching journalists is crucial.
  • Time, effort, and pitching are required for HARO outreach, so it's not entirely free.

"White Hat Link Building" Backlinks with Julian Goldie, HARO Backlinks - YouTube

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Introduction

  • The video is about link building and features an interview with Julian Goldie.
  • Julian discusses his background in link building and the benefits of living in Thailand for digital marketers.
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Julian's Background in Link Building

  • Julian started link building about five years ago for his own affiliate websites.
  • He realized that clients would be interested in link building too, so he started his own agency.
  • Now, his agency does HARO and the skyscraper technique for clients and builds links for them.
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Living in Thailand as a Digital Marketer

  • Julian resides in Thailand because it's his favorite country.
  • He loves the culture, people, and community, especially for SEO.
  • Chiang Mai has a great community of SEOs with a weekly meet-up.
  • Thailand also has good food and weather.
  • Living in Thailand gives Julian more control over his life and work.
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"White Hat Link Building" Backlinks with Julian Goldie, HARO Backlinks - YouTube

Transitioning to Working Online

  • Julian worked in recruitment in the marketing department for five years after graduating from uni.
  • He found it bearable but not exciting and didn't want to be working 16 hours a day and sleeping four hours a night.
  • Julian wanted more control over his life and work, so he started building out an affiliate website and getting into link building.
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Julian Goldie's Background and Learning Affiliate Marketing

  • Julian Goldie worked in a dead-end job before deciding to work online.
  • He was inspired by the book "The 4-Hour Work Week" by Tim Ferriss.
  • He learned affiliate marketing by figuring it out himself and reading a few books.
  • He also learned from resources like Authority Hacker and bought their course.
  • After moving to Chiang Mai, he surrounded himself with people doing affiliate marketing and learned from them.
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White Hat Backlinks and HARO Outreach

  • White hat backlinks are clean and powerful links that are achieved through ethical means.
  • HARO (Help a Reporter Out) is a platform where journalists post requests for sources and experts to provide quotes for their articles.
  • Julian Goldie uses HARO outreach to get white hat backlinks for his clients.
  • He has built a team around HARO outreach, including a manager and content creators.
  • He believes that HARO outreach is a valuable tool for getting powerful backlinks.
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Controversial Topics and Pitfalls

  • Link building can involve controversial topics.
  • Naive individuals may focus solely on the link and not the topic.
  • Clients may become upset if the link builder looks foolish.
  • There are pitfalls to watch out for when doing HARO.
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Basics of HARO

  • HARO is a website where journalists post ads for articles they're producing.
  • Website owners or business owners reply to the ad with a quote and produce content and an opinion for the journalist.
  • If the journalist is convinced, they'll publish the query and the backlink.
  • HARO is free to sign up for and is done via email.
  • There is a lot of competition on HARO, and the best pitch wins.
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Competition and Authority on HARO

  • There is a lot of competition on HARO, but many websites don't have a good system for pitching journalists.
  • Creating a good system for responding to queries increases the likelihood of getting featured.
  • Trash can be found on HARO, so prospecting is necessary before submitting queries.
  • Links from top-tier websites like Forbes and Entrepreneur are exclusive and difficult to obtain through other means.
  • Being featured on HARO can help establish authority and promote a brand.
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Standing Out on HARO

  • Standing out on HARO requires more than just providing a standard answer.
  • Controversial topics and unique perspectives can help individuals stand out.
  • Providing more information than the competition can also help.
  • Having a good system for pitching journalists is crucial.
  • Time, effort, and pitching are required, so it's not entirely free.
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Tips for Standing Out in HARO Pitches

  • Format the copy nicely so it's easy to read and copy into an article.
  • Include the journalist's name in the first line.
  • Explain why you're an authority on the topic in the first line.
  • Come at the topic from a unique angle to stand out from others.
  • Keep the response short and concise, around 150-200 words.
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Optimizing HARO Pitches

  • Use a headline to hook the reader in.
  • Place the headline just above your opinion.
  • Keep the response short and concise, around 150-200 words.
  • Include a call to action at the end, asking the journalist to let you know if they need more information.
  • Use basic copywriting principles to make the response interesting and engaging.
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Personalizing HARO Pitches

  • Include personalized touches, like using the journalist's name.
  • Explain why you're an authority on the topic in the first line.
  • Come at the topic from a unique angle to stand out from others.
  • Keep the response short and concise, around 150-200 words.
  • Use basic copywriting principles to make the response interesting and engaging.
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Outsourcing HARO Pitches

  • Consider outsourcing HARO pitches to save time and effort.
  • Train writers carefully to ensure they format the copy nicely and come at the topic from a unique angle.
  • Use basic copywriting principles to make the response interesting and engaging.
  • Include a call to action at the end, asking the journalist to let you know if they need more information.
  • Keep the response short and concise, around 150-200 words.
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Offering Incentives for Backlinks

  • Journalists want clicks and attention, so offering promotion to them can be beneficial for both parties.
  • Posting on social media, email lists, or linking back to them can be a good incentive for journalists to feature your quote.
  • Some people may find the task of looking through content tedious, so offering a service to do it for them can be helpful.
  • Typically, the cost for backlinks is $400 per link, but it depends on the domain rating, authority, and traffic of the website.
  • If you don't get backlinks, you don't pay anything.
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The Skyscraper Technique

  • The Skyscraper Technique is a form of content marketing that involves creating high-quality content to get high-quality links.
  • You can reverse engineer how your competitors are getting backlinks and create a list of websites that link to them.
  • Reach out to those websites via cold email and offer your content as a potential link.
  • The Skyscraper Technique is effective for websites that want links at scale.
  • It is a popular service offered by Julian Goldie's agency.
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Benefits of HARO Backlinks

  • HARO (Help a Reporter Out) is a platform that connects journalists with sources for their stories.
  • It is a free service that can provide high-quality backlinks to your website.
  • Journalists are always looking for sources, so it can be a good opportunity to get featured in their articles.
  • It is an underutilized technique in the digital marketing industry.
  • It can be a great way to increase credibility and get featured on reputable websites.
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Pricing and Packages for Link Building

  • Julian Goldie's agency typically charges $400 per backlink.
  • The cost depends on the domain rating, authority, and traffic of the website.
  • If you don't get backlinks, you don't pay anything.
  • The Skyscraper Technique and HARO Backlinks are popular services offered by the agency.
  • The cost for each service may vary depending on the specific needs of the client.
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Skyscraper Technique and HARO Backlinks

  • The Skyscraper Technique is good for getting links at scale and increasing SEO traffic.
  • HARO is popular for getting top tier backlinks and focusing on quality or PR.
  • Guest posts and paid links are also common in the industry.
  • Julian Goldie's agency sometimes buys paid links as an alternative option if they can't get free ones.
  • They make sure clients are aware of this and vet the quality of the websites they buy links from.
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Determining Link Quality

  • There is no such thing as a perfect link.
  • Julian Goldie's agency looks at the website's name rating, traffic, and design to determine quality.
  • They also consider relevance to their clients.
  • Matthew Woodward has a 28 point checklist for determining link quality.
  • Factors like DR and backlinks are considered, but can be faked.
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Living in Thailand as a Digital Marketer

  • Living in Thailand allows for a lower cost of living and more freedom as a digital marketer.
  • There is a large community of digital nomads in Thailand.
  • Thailand has good internet and infrastructure for remote work.
  • There are also opportunities for networking and collaboration with other digital marketers.
  • Julian Goldie's agency has team members from around the world who work remotely.
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Building Relationships for Link Building

  • Building relationships is important for successful link building.
  • Julian Goldie's agency uses LinkedIn to find opportunities to reach out to people.
  • They also attend conferences and events to network with others in the industry.
  • They focus on building genuine relationships and providing value to others.
  • They also use tools like SEMrush and Ahrefs to find potential link opportunities.
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Quality Checks for Backlinks

  • Backlinks should be relevant to the website.
  • Various checks are in place to ensure the quality of backlinks.
  • A blacklist is in place for websites that are not suitable for clients.
  • Avoid websites that post links to casinos, viagra sellers, or other dodgy stuff.
  • Be careful of link opportunities that may not be what they seem.
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Importance of Quality Checks

  • Quality checks are important to avoid paying for low-quality backlinks.
  • Even experienced link builders can get turned over if they are not careful.
  • Copying and pasting the URL is not enough; quality checks are necessary.
  • Quality checks are especially important for the skyscraper technique.
  • Skyscraper technique packages typically start at $1000 per month.
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Pricing for Backlinks

  • Backlinks are charged per link.
  • Prices typically range from $150 per link for DR 30-70 websites.
  • Prices may increase soon.
  • It is not possible to build a whole bunch of links for a low price.
  • Quality backlinks require investment.
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Choosing the Right Link Building Agency

  • Choose an agency that has experience in link building.
  • Choose an agency that has a good reputation.
  • Choose an agency that is transparent about their pricing and quality checks.
  • Choose an agency that is willing to work with your budget and goals.
  • Choose an agency that is willing to provide regular reports and updates.
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Link Building Course

  • Julian Goldie offers an SEO course on his website for $97.
  • The course includes a link building mastery video course.
  • The course is in video format and includes over-the-shoulder tutorials.
  • The course provides templates for pitching to HARO.
  • The course can be given to a team or VA to handle link building.
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Benefits of Video Format

  • Julian Goldie prefers over-the-shoulder video tutorials for learning.
  • Video tutorials are faster and easier to follow than text-based courses.
  • Video tutorials show the exact steps to take for link building.
  • Video tutorials are more engaging and easier to understand.
  • Video tutorials are preferred by many people for learning.
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Outreach Tools

  • Julian Goldie uses Ahrefs for prospecting and finding websites to reach out to.
  • Google Sheets is used for prospecting.
  • Hunter.io is used for finding and verifying email addresses.
  • Email addresses are verified to reduce bounce rates and increase deliverability.
  • Lemlist is Julian's personal favorite tool for outreach.
  • Hunter campaigns and Pitchbox are also used for outreach automation.
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Challenges of Link Building

  • Link building requires time and effort to create quality content and outreach to websites.
  • Some clients have unrealistic expectations for link building results with a limited budget.
  • Link building can be expensive, especially for high-quality links.
  • Link building requires constant adaptation to changes in search engine algorithms and website trends.
  • Link building can be challenging for those without experience or knowledge in SEO.
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Link Building Tools

  • Lemlist and Hunter are good tools for link building campaigns.
  • Personalize emails to potential backlink sources.
  • Build a backlink tracker on Google Sheets to monitor links.
  • Use tools like Ahrefs and put them into Lemlist.
  • Automate the process of outreach to save time.
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Building an Agency on Upwork

  • Upwork is a good platform for SEO agencies to find clients.
  • There are both low-budget and high-budget clients on Upwork.
  • Position yourself properly to avoid a race to the bottom in pricing.
  • Filter out clients who are not serious or do not have a good budget.
  • Get reviews from clients to build social proof and authority.
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Living in Thailand as a Digital Marketer

  • Thailand is a good place for digital marketers due to the low cost of living.
  • Julian Goldie moved to Thailand to start his own affiliate marketing business.
  • He later built an agency and worked with clients on Upwork.
  • Living in Thailand allows for a better work-life balance.
  • There is a supportive community of digital marketers in Thailand.
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Benefits of Personalized Outreach

  • Personalized outreach is more effective than blanket spamming.
  • It shows potential backlink sources that you have done your research.
  • Personalization can include mentioning specific articles or topics on their website.
  • It can also include addressing the recipient by name.
  • Personalized outreach can lead to higher response rates and better relationships with backlink sources.
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Benefits of Living in Thailand for Digital Marketers

  • Living in Thailand allows for a lower cost of living, which means digital marketers can charge lower prices for their services and still make a good income.
  • Thailand has a large community of digital nomads and entrepreneurs, which provides opportunities for networking and collaboration.
  • The time zone in Thailand is convenient for working with clients in both Europe and the United States.
  • The relaxed lifestyle in Thailand allows for a better work-life balance, which can lead to increased productivity and creativity.
  • The warm climate and beautiful scenery in Thailand can provide inspiration and motivation for digital marketers.

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"White Hat Link Building" Backlinks with Julian Goldie, HARO Backlinks - YouTube

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