Why You Should DELETE Your Email List

Last updated: Jun 29, 2023

This video discusses the changes in email marketing over the years and whether it is still worth investing in, suggesting that having a smaller engaged email list is more valuable than a large unengaged one.

This video by Ryan Stewart was published on Nov 2, 2022.
Video length: 12:41.

In this video, Ryan Stewart discusses the changing landscape of email marketing and whether it is still worth investing in.

He explains that while email marketing can still be effective, it is important to have a smaller, engaged list rather than a large, unengaged one.

He suggests deleting contacts from your email list that are not engaged or do not find value in your content, as this can improve email deliverability and overall effectiveness.

  • Email marketing has changed drastically over the years.
  • Social media has become a major distraction, taking away people's attention from emails.
  • Having someone's email doesn't guarantee that they will become a buyer.
  • A smaller engaged email list is more valuable than a large unengaged one.
  • Pruning your email list helps improve deliverability and overall email performance.
  • Both approaches of not doing much with an email list and bombarding it with sales offers are ineffective.
  • Pruning your email list can improve email deliverability and reduce costs.

Why You Should DELETE Your Email List - YouTube

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Changes in Email Marketing

  • Email marketing has changed drastically over the years.
  • Social media has become a major distraction, taking away people's attention from emails.
  • Having someone's email doesn't guarantee that they will become a buyer.
  • Email marketing is still effective as people check their emails daily.
  • Email is still a viable sales channel, but it needs to be used strategically.
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The Importance of an Engaged Email List

  • A smaller engaged email list is more valuable than a large unengaged one.
  • Having a bloated email list with low open rates causes technical and psychological problems.
  • A smaller list with higher open and click rates is more effective.
  • Pruning your email list helps improve deliverability and overall email performance.
  • Pruning your email list is similar to pruning a tree or cleaning up old content for SEO purposes.
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The Two Extremes of Email Marketing

  • Some people have an email list but don't do much with it.
  • Others bombard their email list with sales offers.
  • Both approaches are ineffective and can lead to spam issues.
  • It's important to nurture and treat your email list properly.
  • Grabbing emails from other sources and contacting them without permission is not effective.
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Why You Should DELETE Your Email List - YouTube

The Benefits of Pruning Your Email List

  • Pruning your email list can improve email deliverability.
  • Having a smaller engaged list leads to higher open and click rates.
  • Pruning your list removes contacts that don't know how they got on your list or don't find value in your content.
  • Pruning your list can help reduce costs and improve overall email performance.
  • Although it may be difficult to delete contacts you've invested time and money into, it can ultimately benefit your email marketing efforts.
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Why prune your email list?

  • Email platforms are expensive and having a large unengaged list can bring down the performance of engaged contacts.
  • Pruning your list improves email deliverability because engaged contacts are more likely to open, click, and forward your emails.
  • Pruning your list allows you to focus on engaged contacts and build a smaller, but more valuable, list over time.
  • Offers expire and contacts lose interest, so it's important to clean out your list and focus on contacts that are still valuable.
  • Regularly cleaning your list helps you treat your contacts properly and ensures that your email list remains a valuable asset.
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How to build a good email list

  • Send fresh, relevant, and regular communications to your subscribers.
  • Provide valuable content that adds value and keeps subscribers engaged.
  • Use proper segmentation to target different offers and ensure that contacts receive relevant information.
  • Tag and store contacts properly in your email platform and CRM based on their stage in the customer journey.
  • Migrate contacts to a singular newsletter list over time and give them the option to unsubscribe if they're no longer interested.
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Why You Should DELETE Your Email List

  • Engagement and action are driven by email lists, making them valuable for traffic and conversions.
  • Micro conversions, such as vsls, webinars, and ebooks, can be used to build an engaged email list.
  • Automation sequences should be hyper-relevant to why someone signed up, providing support and information related to the initial offer.
  • The goal of an email list is to nurture and provide information, not just convert subscribers into customers.
  • Email automation should focus on getting subscribers to consume content, as this increases the likelihood of them making a purchase.
  • Segmentation is crucial for understanding subscribers and providing relevant content, rather than forcing sales pitches.

Watch the video on YouTube:
Why You Should DELETE Your Email List - YouTube

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